Google is experimenting with a new layout in its local search results by positioning sponsored ads at the bottom of the Local Map Pack, deviating from their traditional placement at the top. This test was observed by Anthony Higman, who shared a screenshot on LinkedIn.

Traditionally, the Local Map Pack displays a map accompanied by three local business listings, with sponsored ads appearing above these organic results. In this new configuration, the sponsored ads are positioned beneath the organic listings, potentially altering user interaction patterns.

Impact

This shift in ad placement could influence user engagement and click-through rates for sponsored listings. Ads positioned at the bottom might receive less visibility, affecting their performance. For businesses relying on Local Map Pack visibility, this change emphasises the importance of maintaining strong organic rankings.

What You Can Do

• Monitor Performance Metrics: Regularly review your ad performance data to evaluate any impact from this layout change.
• Enhance Organic Presence: Focus on improving your local SEO to secure a place in the top organic listings.
• Stay Informed: Regularly check for updates on Google’s testing and rollouts to adapt your strategies accordingly.

As Google continues to refine its search result layouts, staying adaptable and informed is essential for maintaining and improving your business’s online visibility. Return to our website for monthly updates.