Google appears to be expanding its AI Overview functionality to incorporate individual reviews from Google Business Profiles directly into the summaries.

It’s been noticed that Google searches like “Dr. John Smith reviews” displayed AI Overviews featuring reviews pulled directly from the doctor’s GBP reviews section.

Why It Matters

• Greater Relevance: Displaying authentic reviews from your GBP makes AI Overviews feel more personalised and grounded.
• Review Emphasis: This change underscores the importance of maintaining positive and accurate reviews, since they now have a higher chance of being highlighted.
• Trust & Engagement: Featuring genuine user sentiment in snippets can boost credibility for prospective customers viewing your profile.

What You Can Do

• Monitor Your Listings: Search your business name with terms like “reviews” and check if your reviews appear in AI Overviews.
• Prioritise Review Quality: Encourage detailed and honest reviews to ensure the best ones are surfaced.
• Maintain GBP Accuracy: Regularly manage your reviews and address any issues to uphold your brand’s reputation in these summaries.