Winter Digital Marketing Summit 2026

DAC will be attending the Winter Digital Marketing Summit 2026, organised by Figaro Digital, on the 5th of February, an event bringing together senior marketers and digital leaders to discuss the strategies shaping the future of digital marketing.

As part of the agenda, Mike Fantis, VP & Managing Partner at DAC Group, will take the stage from 11:15 to 11:45 with his session:

“Personalisation is the holy grail, but brands are still getting it horribly wrong”

In a world where media channels continue to multiply, data volumes increase, and consumer behaviour shifts overnight, marketing leaders face growing pressure to create meaningful connections with their audiences. In this session, Mike will explore the most common mistakes brands make when approaching personalisation and how to move beyond them.

He will share how brands can evolve towards an integrated media strategy, powered by personalisation across media planning, creative assets, and communications. The focus: building authentic, long-term relationships with customers that extend far beyond the checkout moment.

Our team looks forward to engaging with peers, exchanging insights, and contributing to the conversation around data-led, full-funnel marketing strategies in 2026 and beyond.