UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a timely refresher.

Head over to Proove Analytics, our data analytics centre of excellence, to learn everything there is to know about UTM tracking—and how to get the most out of it with our field-tested tips and tricks.