Blog

The More the Merrier – The Benefits of Multiple Local Numbers in Ads
Friday, August 31, 2012
Amy Rybczynski
A couple of months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current...
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DexOne and SuperMedia to Merge
Friday, August 24, 2012
Lynn Duffy
Coming seemingly on the heels of AT&T’s directory business acquisition by YP Holdings, DexOne and SuperMedia today announced a company merger expected to be complete by the end of 2012.  The...
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Google’s Domain Crowding Problem
Friday, August 17, 2012
DAC
SEO
Search quality has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the Search Engine Optimisation...
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Should I be worried by the loss of keyword referral data?
Friday, August 17, 2012
Simon Green
SEO
With the constant chopping and changing of the Google algorithms that drive rankings on the search engine’s results pages, it is a constant task for SEOs to stay on top and learn what’s new....
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IYP… What’s in it for Me?
Wednesday, August 15, 2012
Lynn Duffy
In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics),...
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Social Signals In Search
Saturday, August 11, 2012
Grant Whiteside
SEO
Google’s CEO, Larry Page was talking this week at the latest Zeigeist Americas event. When questioned about social signals and how they should affect search visibility, he said, “It’s really...
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Life Events Drive Yellow Pages Usage
Wednesday, August 08, 2012
Amy Rybczynski
Print Yellow Pages are a unique medium in that they’re only used when consumers are looking to make a purchase.  There’s no other need to open that Yellow Pages directory other than to pick a...
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Dynamic Location Insertion for AdWords
Thursday, August 02, 2012
Guest Contributor
There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular,...
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The Best Kind of Test–One Where We Give You the Answers!
Wednesday, July 25, 2012
Amy Rybczynski
When the Internet emerged as a new media outlet, one of the elements that no doubt set it apart from traditional media was its reporting capabilities.  While popular media like radio, TV, and...
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No more anonymous reviews?
Monday, July 23, 2012
DAC
Google’s decision last May to replace the Places channel with the new, socially-integrated Google+ Local has led to a new interface and some new features. Among these, some changes were made to...
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