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Mark Zuckerberg was the most prominent speaker at the Mobile World Congress the other week. The Facebook founder made a strong statement by playing a pivotal role at the conference about the...
It’s not news that the technology evolution has shifted the way consumers and retailers communicate. While the purchase decision pyramid remains relevant, today’s consumers’ digital...
BIMA’s Thirsty Thursdays (or Thirstdays for you efficient types) is a monthly meet up among many of Scotland’s digital marketers and between the chat and the drinks, it’s not to be missed! When...
In the previous post in this series, DAC outlined what KPI frameworks are, and why exactly we need them. To summarise, KPI Frameworks are an antidote to what Avinash Kaushik refers to as “the root...
Hi Josh How are you? Welcome onboard to Ambergreen. You’ve been brought on board as Head of Strategy and Planning. As the latest recruit, could you tell me a little about yourself? JE: I was born...
Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million, and growing, active Gmail users. This gives digital marketers access to personal email space like...
What is it? Google+ sidebars refer to a number of widgets you get when you search on Google which pull in information from Google+. By now you’ve probably seen them without even realising it....
DAC and Kantar are proud to release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer...
We’ve all experienced being ‘followed’ by a product when searching online. Perhaps you’ve browsed the Internet looking for laptops, clicked on a few retailer sites before ending your search...
Key Performance Indicator (KPI) frameworks are very important. As far as Web Analytics is concerned, they have been referred to as the “difference between winners and losers” by none other than...
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