Integrated Business Intelligence
Unleash the true value of your brand’s data across channels to optimize performance and drive strategic business decisions.
Leverage industry-leading business intelligence services
Global Business Tech Awards 2023
Digital Agency of the Year
B2 Awards 2020 AI/Machine Learning
in partnership with GE Appliances and DialogTech
One of the first agencies to become
an OpenAI Enterprise Level Partner
Proprietary Analytics Maturity Model
Determine your next steps via web analytics
Tap into your data’s true power
It’s simple: A deeper understanding of your brand’s data consistently leads to better business decisions. By integrating data from multiple sources and leveraging best-in-class tools—both third-party and in-house—our business intelligence specialists unlock underutilized data to reveal actionable insights, deploy real-time solutions, and realize your business data’s full potential.
LET’S TALK BUSINESS INTELLIGENCE
We aggregate and harmonize data from various channels while adhering to your organization’s data governance protocols and federal data privacy legislations.
Our proprietary data integration layer then allows us to combine data seamlessly for a holistic view of your business performance, providing you with the insights you need to optimize strategies and maximize ROI.
DAC specializes in creating customizable dashboards that provide real-time access to key performance indicators (KPIs). By integrating data from multiple sources, our bespoke dashboards offer a comprehensive view of your digital performance, empowering you to make informed decisions on the fly.
Our BI services transform complex data into clear, actionable visualizations. Using tools like Tableau, Qlik Sense, and our proprietary data integration layer, we make it easier to identify trends, measure campaign effectiveness, and uncover hidden opportunities, ensuring your data drives strategic actions.
Our BI framework is designed to continuously monitor and optimize your digital marketing efforts. By tracking critical KPIs such as organic traffic, conversion rates, and ROAS (return on ad spend), we quickly identify what’s working and where adjustments are needed, ensuring your strategies are always aligned with your business goals.
We enhance our unique Enterprise-to-Local strategies by analyzing data at a granular level. This approach allows us to tailor strategies to specific regional needs, providing local teams with actionable insights that drive better performance and contribute to the overall success of national campaigns.
A smarter approach to business intelligence
IRIS, our integrated marketing platform, is the backbone of DAC’s business intelligence services. By integrating AI-derived insights with deep analytics, IRIS joins the dots between critical decisions to accelerate your business towards bigger, better outcomes.
EXPLORE IRIS
Proprietary tech built for powerful outcomes
TotalSERP
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TransparenSEE
Effortlessly manage, monitor, and optimize local listing data across all sites.
Guardrail
Supercharge AI productivity by streamlining interactions and maximizing efficiency.
Highlander
Streamline analytics and reporting, enhancing decision-making across marketing channels.
Seamlessly integrated for impact
Business intelligence can serve as a standalone solution, but its true power is revealed when you integrate it with DAC’s full suite of services. From web analytics to digital media, we distill business data into cohesive, full-funnel strategies that drive powerful results across all channels.
Business intelligence in action
The marketer’s guide to web analytics in a privacy-first world
- Modern web analytics is increasingly about leveraging first-party data in a way that fuels marketing performance while respecting data privacy.
- In this expansive white paper in partnership with Ad Age, we guide marketers through Google’s new GA4 web analytics platform and offer practical insights to evolve web analytics.
DOWNLOAD THE WHITEPAPER
Amplify your reach with media-forward campaigns.
Engage your audiences with local-forward strategies.
Make data-forward decisions for measurable results.
Drive outcomes with a performance-forward mindset.
Get ahead with AI-forward innovations.
Elevate your appeal with brand-forward solutions.
Amplify your reach with media-forward campaigns.
Engage your audiences with local-forward strategies.
Make data-forward decisions for measurable results.
Drive outcomes with a performance-forward mindset.
Get ahead with AI-forward innovations.
Elevate your appeal with brand-forward solutions.