The solution

DAC developed a hyper-localized digital marketing campaign aimed at reaching customers at the neighborhood level. Our strategy integrated targeted paid search, social media advertising, and local SEO to maximize store visibility in search results and across digital platforms. Leveraging DAC’s Enterprise-to-Local expertise, we crafted content and ads that resonated with key market segments searching for nearby stores, fresh produce, and meal solutions, highlighting The Fresh Market’s premium quality and value.

Budgets were strategically customized for each of the 160 stores based on factors such as store size, demand, and competition within the market. Using Proove Intelligence, our analytics center of excellence, we deployed data-driven insights to track consumer behavior and optimize media spend, focusing on attracting new and lapsed customers—those who hadn’t visited in 180 days. By closely monitoring store-specific performance, DAC was able to enhance underperforming locations with tailored, localized efforts. This approach ensured that personalized content was delivered based on location, customer preferences, and shopping behaviors.