Most people walk around, safe in the knowledge that the ground beneath their feet is solid and immovable, oblivious to the immense pressure and turmoil that’s taking place miles underground.  

But there are those that are aware, those that live on the edges where the pressure breaks through the surface. Slowly, slowly at first, and then occasionally with great urgency and drama. The earth moves. The ground shifts. And the landscape changes. Places we once thought were permanent have disappeared. And where before there was nothing, entirely new lands appear, ready for exploration.  

Those that work at the intersection of marketing, technology, data, media and creative understand this, because they live at the societal edges where those tectonic shifts manifest first and fastest. And that’s what this podcast is all about: how brands can find clarity amid chaos, turn disruption into advantage, and keep moving when Shift Happens. 

Hi, I’m Nasser Sahlool, I lead Strategy at DAC, and I’m thrilled to introduce our new agency podcast Shift Happens — where we explore the art, science and chaos of modern marketing.  

Every other week, I’ll sit down with one or two of our experts — from media and analytics to creative and local search — to talk about the real challenges that marketers face and how we’re solving them. 

Please follow the show wherever you get your podcasts, share it with a colleague, and don’t forget to leave us a review — it helps more marketers find the conversation.