WHITE PAPER

Generative Marketing Intelligence: A new way for innovative brands to drive efficiency and performance

September 15, 2025

In today’s complex marketing environment, brands are navigating an unprecedented level of change, driven by increasingly diverse audiences, fragmented media ecosystems, rising consumer expectations, and mounting efficiency pressures. At the same time, technology like artificial intelligence is evolving at warp speed. This whitepaper explores how Generative Marketing Intelligence (GMI) helps brands pool together their best data and apply AI to transform marketing strategy, delivering insights more powerful than the sum of their parts.

Key Takeways

Adapt to diverse audiences by synthesizing data from proprietary and public sources to create more nuanced and effective targeting strategies.
Build meaningful consumer relationships with context-aware, intent-driven experiences that dynamically customize content across platforms..
Navigate fragmented media landscapes through a unified view of cross-platform consumption, ensuring reach and frequency without waste.
Overcome measurement gaps from privacy and signal loss by iterating cost-effective statistical models and leveraging first-party data.