A new attribute now exists in Google Business Profile under the heading “Pets”. Business owners can now specify if dogs are allowed inside and/or outside their business establishment. This follows a slew of attributes that Google has released over the past two years such as veteran-owned or LGBTQ+ friendly, and the multitude of recycling and environmental indicators. These attributes often come with unique icons on a business profile or as justifications when businesses are featured on a search engine result page, making them highly desirable to have a professional looking and fully optimized listing.
What is always important to remember with new attributes is that any icon or label you can add to your Google listings will improve click through rates and drive additional traffic for queries that include that attribute. Whether the attribute is improving rankings on queries your business already qualified for or is deeming your business relevant to new queries, your listings will see more impressions. A Google listing that contains every feature available to it looks of greater trustworthiness, professionalism, and quality than those that do not. Whenever your listing can use a feature, it should, both to improve rankings and to see a higher click-through-rate within those rankings.