Google is testing a new “What’s Happening” section in Google Business Profiles for restaurants and bars, prominently showcasing updates, specials, and events. These updates are drawn from posts already published within the profile.

Impact

This enhancement improves the visibility of business activities and promotions directly within the search interface. It offers users immediate context about new or exciting developments, providing businesses with an opportunity to capture attention and drive engagement.

What You Can Do

• Post Regularly: Use GBP posts to highlight events, special offers, or updates that could be featured in the “What’s Happening” section.
• Use Strong Visuals: Include appealing images or branding elements to ensure your posts stand out.
• Track Post Performance: Analyse which updates resonate most with your audience and adjust your content strategy accordingly.

Actively managing your GBP helps your business stand out, now more than ever, directly influencing visibility in search results.