In late April 2025, many businesses noticed that their Google Business Profile (GBP) posts had disappeared from local panels in Google Search and Maps. This unexpected issue affected various industries and regions, causing concern among business owners who rely on these posts for customer engagement and local SEO.

Reports indicated that although posts remained visible in the GBP dashboard marked as “Published,” they were not publicly visible. This issue was consistent across multiple devices and platforms, including desktop and mobile versions of Google Search and Maps.

The problem first emerged around 21 April 2025 and continued for several days. During this period, businesses could still create and publish posts, but these updates were not displayed publicly. By 25 April, many users reported that their posts had reappeared, suggesting that Google had addressed the issue.

What is the impact?

The temporary removal of GBP posts disrupted how businesses communicate with potential customers. Posts are crucial for sharing timely information, promotions, and updates directly on Google Search and Maps. Their absence may have led to reduced customer engagement and visibility during the affected period.

What can you do?

• Monitor Your GBP: Regularly check your business profile to ensure all information, including posts, is displayed correctly.
• Document Issues: If discrepancies occur, capture screenshots and note the timings to aid troubleshooting and reporting.
• Stay Informed: Keep updated through reliable sources such as the Google Business Profile Help Community and industry news outlets about potential issues and solutions.

While this issue appears resolved, it highlights the importance of regularly monitoring your online presence and preparing to adapt quickly to unexpected changes on digital platforms.