The C-Suite Marketing Summit was created to address a challenge many executive leaders face: finding a trusted space for unfiltered conversation. Unlike traditional marketing conferences that often prioritize scale over substance, the Summit brings CMOs, CEOs, CFOs, and other senior leaders into a curated, closed-door environment for candid exchange, fresh perspectives, and peer-to-peer learning.

Since its inception, the Summit has hosted three editions in Montreal, two in Toronto, and one in Vancouver, bringing together more than 500 marketing leaders across Canada. Its growth reflects a clear need for a focused forum where senior business and marketing leaders can discuss the issues shaping the future of the industry.

As a strategic partner instrumental in bringing the concept to Toronto, DAC collaborated with YPR, m&h, and the Association of Canadian Advertisers (ACA) to shape an experience built specifically for today’s leaders.

The Summit has featured executives from Hydro-Québec, National Bank, Scotiabank, Metro, Loto-Québec, L’Oréal Canada, Harry Rosen, Kit + Ace, Psycho Bunny, Simons, Canadian Tire, Mastercard, TELUS, Rogers, and Roots. It has also provided a platform for McKinsey and Léger to share proprietary research and market perspectives tailored to marketing leaders.

Sessions have been moderated by seasoned journalists from The Globe and Mail, La Presse, Les Affaires, Business in Vancouver, and Bloomberg, bringing rigor, independence, and depth to conversations with Canada’s senior marketing and business leaders.

By prioritizing candid discussion over presentation and connection over convention, the Summit created an environment where leaders could address the complexities of modern marketing with honesty and depth. With most attendees in C-suite or executive roles, it fostered high-value exchange rarely seen at traditional conferences.

A key takeaway emerged clearly: leaders are prioritizing closer alignment between marketing, finance, and executive leadership to drive sustainable growth. Early feedback also points to strong demand for candid, peer-driven executive forums.

That impact was recently recognized with a CPRS ACE Award of Excellence for Best Use of Special Events or Experiential Marketing, acknowledging not only strong execution, but the value of true collaboration and innovation in leadership engagement.

For DAC, this recognition reinforces our commitment to building experiences that help leaders move forward with clarity and confidence. With momentum building and the next Summit set for Montreal this fall, this is only the beginning.

Learn more about the award.