WEBINAR

How Agencies Are Navigating Today’s Complex TV Ad Landscape

TV remains one of the most powerful advertising channels, but the rules of engagement have changed. With the rise of AVOD, FAST, SVOD, and PayTV, agencies and their clients face a maze of platforms, buying paths, and measurement challenges. This webinar is your guide to cutting through the complexity.

July 30, 2025

1:00 PM Eastern Time

Speaker, DAC

Felicia DelVecchio

Vice President Digital Media

Upcoming

July 30, 2025

1:00 PM Eastern Time

Speaker, DAC

Felicia DelVecchio

Vice President Digital Media

Moderator, TVREV

Alan Wolk

Lead Analyst and Co-Founder

Speaker, Tatari

Mike Fogarty

Mike Fogarty Head of Agency Partnerships at Tatari

Webinar details

Join DAC’s VP of Media, Felicia Delvecchio, and Tatari’s Head of Agency Partnerships, Mike Fogarty, as they unpack the latest TV viewership trends and decode what they really mean for modern media buying. They’ll tackle the direct vs. programmatic debate head-on, spotlight TV’s power to drive results across screens, and lay out a framework you can use to sharpen your TV ad strategy no matter your client’s goals or budget.

If you want to keep your agency at the forefront of TV’s evolution and turn the complexity into clarity, this is the webinar you don’t want to miss. Secure your spot now. Let’s cut through complexity together to make TV advertising simple.

The webinar will be moderated by Alan Wolk, Lead Analyst and Co-Founder at TVREV.

Get to know the experts

Speaker, DAC

Felicia DelVecchio

Vice President Digital Media

Named Search Marketer of the Year by Search Engine Land in 2019, Felicia brings over a decade of leadership experience at DAC, where she’s driven results for both enterprise and local clients. Felicia has led digital transformation efforts that help brands win and retain market share, all while mentoring her team and fostering a culture of collaboration, innovation, and excellence. Her expertise spans media planning, strategy, and execution, making her a key force in shaping DAC’s continued success.

Moderator, TVREV

Alan Wolk

Lead Analyst and Co-Founder

A veteran media analyst, former agency executive, and author of “Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry” is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

Speaker, Tatari

Mike Fogarty

Mike Fogarty Head of Agency Partnerships at Tatari

Mike spent his 17-year career in ad tech, holding strategic and client development roles at Google, Roku, and The Trade Desk. Known for his passion and authenticity, he has provided thought leadership and growth collaboration across Independent agencies, holding companies, and several Fortune 500 brands. Mike lives in Chicago with his wife, three children, and their French bulldog.