WOW! is a highly differentiated cable and internet company with a focus on customer service that might just be unique in its industry (don’t tell the four telecom giants we said that, okay?). When WOW! connected with DAC Group, their mandate was clear: to generate leads for their B2B division.
Translating our passion for performance marketing into carefully tailored landing page environments, we honed our content and creative to align with WOW!’s brand voice and the right level of customer intent. Combined with highly targeted SEM and compelling display campaigns, we significantly over-delivered against objectives.