Tiffin University

Cohesive multi-channel messaging.
Tiffin University
Tiffin University
Tiffin University
Tiffin University
Tiffin University

A study in search marketing

Tiffin University, a private institution in Ohio, specializes in career-focused graduate and undergraduate studies. Its initial engagement with DAC Group had a simple principle at its core: for DAC Group to develop a fully integrated digital program that would not only help establish the education provider as a preferred education institution in the state of Ohio, but also make it less reliant on online aggregators — especially with regards to student enrollment.

Deploying a targeted PAGEtorrent™ program that brought organic search benefits and doubled up as seamless, conversion-optimized SEM/display landing pages, we not only achieved these objectives but did so in a way that achieved a cost-per-enrolment far better than Tiffin was expecting.

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