High-end hardwood flooring manufacturer Lauzon was facing a challenge: how could they grow sales in a market dominated by multinational mass-producers? They turned to DAC to stimulate demand among niche consumers by growing awareness, engagement, and traffic via organic and social channels.
After analyzing the market and competitors, we put forward strategies that would accentuate Lauzon’s unique value propositions: innovative solutions, high-quality products and services, and environmental commitment.
DAC created a detailed content calendar, engagement guide, and tactical plan to empower Lauzon to manage its social media.
We optimized the Lauzon website, including support to create a blog and roll out enhanced analytics tracking.
We launched granular, intent-aligned display and paid search campaigns to drive highly qualified traffic to the website.
Over two years, our engagement with Lauzon has increased brand awareness through display ads and generated qualified leads through the SEM campaign. We have driven transformative growth in the number of leads being sent to the newly optimized Lauzon site.
85% increase in overall website visits
62% increase in organic visits
32% increase in social visits