Serving Up Consumer Insights: Quick service & fast casual restaurants
How are the top quick service and fast casual restaurants leveraging digital marketing to connect with customers?
In the restaurant industry today, an authentic voice is just as important as authentic food. Mobile ordering, restaurant apps and social sharing are all changing the way customers find and experience food on the go.
This white paper explores the challenges the restaurant industry is currently facing, how brands can use personalization and localization strategies to provide customers the dining experience they want before they even set foot in the restaurant – and build loyalty in a sector that’s more competitive than ever.