Digital channels don’t exist in isolation. SEO and social influence one another; presence management is intrinsically linked to reputation management; paid media conversion rates are affected by online ratings and reviews. Imagine your brand message as a dance troupe: you don’t want your display ads to breakdance while your landing pages waltz. In a multi-touch, multi-device environment, it’s critical that digital initiatives and assets are consistent and optimized to their full potential. That’s where our strategic consulting can help. We develop performance-focused, actionable strategies from the brand down to the local level — all built by in-house experts who have direct experience not only in consulting on these deliverables but also in executing them.
Optimizing social performance
High-end hardwood flooring manufacturer Lauzon turned to DAC Group to stimulate demand, sales and market share. Our strategy, which includes influencer outreach, content curation and a new blog, has driven significant increases in followers, engagement and both organic and social traffic to the Lauzon website.