Performance Display

Lights. Camera. Conversion.

Our display advertising campaigns are a lot like the specialists who develop and manage them: smart, performance-focused and (whisper it) devilishly good-looking. They’re also highly customizable, spanning the spectrum from national to local, and from premium buys to programmatic and real-time bidding. We target programs using key demographics, behaviors and geography — including proximity to physical locations using GPS and beacons — and we have the ability to layer in CRM data to customize campaigns and creative for retention as well as acquisition purposes. The end result? Responsive, granular and multi-channel performance display programs that align with destination content and cater to the multi-touch, multi-device consumer.

Performance display infographic

CASE STUDY

Tiffin University

Cohesive multi-channel messaging.

Before working with DAC Group, Tiffin University depended on aggregators for student enrolment. By developing a fully-featured, performance-optimized program consisting of SEO, SEM and display components, we helped Tiffin take control of its brand online.

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