--- title: "Paid Media" date: 2026-07-20 published: 2024-10-08 author: "aguzman" lang: en translations: en-ca: "https://www.dacgroup.com/en-ca/services/paid-media.md" fr-ca: "https://www.dacgroup.com/fr-ca/services/paid-media.md" de: "https://www.dacgroup.com/de/dienstleistungen/paid-media.md" en-gb: "https://www.dacgroup.com/en-gb/services/paid-media.md" fr: "https://www.dacgroup.com/fr/services/paid-media.md" es: "https://www.dacgroup.com/es/servicios/medios-de-pago.md" --- # Paid Media [DAC](https://www.dacgroup.com/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Insights](https://www.dacgroup.com/insights/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Blog](https://www.dacgroup.com/insights/blog/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Paid Media](https://www.dacgroup.com/insights/blog/paid-media/) # Full-funnel paid media Our full-funnel media programs are designed to support every stage of the customer decision journey, seamlessly blending branding and performance efforts to power transformative outcomes. [LET’S TALK ](https://www.dacgroup.com/contact/) [DAC](https://www.dacgroup.com/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Insights](https://www.dacgroup.com/insights/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Blog](https://www.dacgroup.com/insights/blog/)![](https://www.dacgroup.com/wp-content/themes/dac/img/chevron-right-white.svg)[Paid Media](https://www.dacgroup.com/insights/blog/paid-media/) # Full-funnel paid media Our full-funnel media programs are designed to support every stage of the customer decision journey, seamlessly blending branding and performance efforts to power transformative outcomes. [LET’S TALK ](https://www.dacgroup.com/contact/) ## Drive full-funnel growth through paid media From awareness-driven channels to high-intent tactics, DAC Group’s paid media campaigns build brand recognition and drive conversions. Utilizing our unique framework—**Thinking, Planning, Doing, Feeling**—we align messaging and media to move prospects from discovery to action, improving brand perception while driving measurable uplifts in business performance. PAID MEDIA SERVICES ## Digital Media ## Search Engine Marketing ## Programmatic & Display ## Social Media ## Traditional & Offline Media ## Digital Media DAC Group’s paid digital media solutions engage customers and prospects across the entire funnel, integrating data, insights, and the latest technology to deliver both brand and performance outcomes. [Digital Media ](/services/digital-media/) ![A view of Earth from space at night, showing illuminated cities and a dark sky above.](https://www.dacgroup.com/wp-content/uploads/2024/10/services-page-paid-media-digital-media-480x376.jpg) ![Angled view of a dark-themed Google search homepage.](https://www.dacgroup.com/wp-content/uploads/2024/10/services-page-paid-media-search-engine-marketing-480x376.jpg) ## Search Engine Marketing As generative AI expands SEM’s reach into upper-funnel searches, we deploy SEM as not only a performance tool but also a strategic channel for nurturing leads throughout the customer journey. [Search Engine Marketing ](/services/digital-media/search-engine-marketing/) ## Programmatic & Display From CTV to DOOH, we use programmatic and display advertising to drive upper-funnel awareness, deliver highly targeted mid-funnel engagement to drive prospects to conversion. [Programmatic & Display ](/services/digital-media/programmatic-display/) ![Banners with the text "ACACIA" and slogans about healthier home living, featuring green backgrounds and abstract leaf designs.](https://www.dacgroup.com/wp-content/uploads/2024/10/services-page-paid-media-programmatic-display-480x376.jpg) ![Person holding a smartphone displaying a video call with a smiling woman wearing glasses.](https://www.dacgroup.com/wp-content/uploads/2024/10/services-page-paid-media-social-media-480x376.jpg) ## Social Media Social media’s deep, self-selected signals—such as behaviors, interests, and brand interactions—empower DAC Group to build awareness and engage users at every stage, from broad discovery to precise retargeting. [Social Media ](/services/digital-media/social-media/) ## Traditional & Offline Media We integrate traditional and offline media with digital efforts to drive multi-channel engagement, supporting conversion efforts by amplifying message recall and brand credibility. [Traditional & Offline Media ](/services/traditional-media/) ![Times Square filled with large billboards and advertisements on high-rise buildings.](https://www.dacgroup.com/wp-content/uploads/2024/10/services-page-paid-media-traditional-offline-media-480x376.jpg) Media Intelligence • Real-Time Optimization • Measurable Growth## AI supports optimization of investment across the full media ecosystem DAC integrates AI within its proprietary media framework to unify audience signals, bidding strategies, and cross-channel performance data. By combining platform algorithms with DAC’s technology stack, we optimize spend allocation, uncover incremental revenue opportunities, and connect media investment to both digital and in-store outcomes. ![](https://www.dacgroup.com/wp-content/uploads/2024/10/Ai-banner-img-paid-media-1.png) ## Powered by seriously innovative tech ![tech logo transparensee](https://www.dacgroup.com/wp-content/uploads/2024/09/logo-tech-transparensee.svg) ### TransparenSEE Effortlessly manage, monitor, and optimize local listing data across all sites. ![tech logo iris](https://www.dacgroup.com/wp-content/uploads/2024/09/logo-tech-iris.svg) ### IRIS Synchronize workflows, uncover insights, and harness data to power continuous optimization. [Explore our platforms ](https://www.dacgroup.com/tech-platforms/) ## FAQ ### What is the best way to measure media performance today? Modern measurement should focus on the impact to your business, not siloed channel metrics. That means combining platform data with [incrementality testing](https://www.dacgroup.com/tech-platforms/totalserp/), attribution models, and marketing mix modeling (MMM) to understand what’s truly driving growth. Want to learn more about media measurement methods? [Let’s talk](https://www.dacgroup.com/contact/)! ### How can brands connect digital media performance to real-world business outcomes? By blending media data with business data such as sales, store visits, CRM activity, and customer lifetime value. The goal is to move beyond platform metrics to understand how media actually influences your business. Ready to connect marketing performance to business outcomes? [Let’s talk](https://www.dacgroup.com/contact/)! ### How should brands balance national and local media activation? The goal is to balance national scale for awareness and consistent messaging with local relevance based in locally-tailored media, creative, and budgets based on the realities of each market. [DAC’s Enterprise to Local](https://www.dacgroup.com/contact/) approach connects these layers using data to adapt campaigns by region, market demand, and store performance while maintaining unified brand strategy and measurement. Curious about how to balance national vs local? [Let’s talk](https://www.dacgroup.com/contact/)! ### What are the advantages of working with an independent media agency? Flexibility, transparency and a partnership based on client outcomes rather than on a parent company’s mandates. Interested to learn more about what sets an independent media agency apart? [Let’s talk](https://www.dacgroup.com/services/paid-media/digital-media/)! ### How can full-funnel media strategies support both ecommerce and in-location outcomes? Upper-funnel channels build awareness and reach new audiences, while mid- and lower-funnel tactics capture intent and drive conversions. By constructing [full-funnel strategies](https://www.dacgroup.com/services/strategy/) that align messaging, targeting, and measurement across channels, brands can influence both ecommerce transactions and in-store visits. Looking to support both e-commerce and in-location marketing campaigns? [Let’s talk](https://www.dacgroup.com/contact/)! ![Control Button](/wp-content/themes/dac/img/icons/stop-black.svg)## Amplify your reach with media-forward campaigns. Engage your audiences with local-forward strategies. Make data-forward decisions for measurable results. Drive outcomes with a performance-forward mindset. Get ahead with AI-forward innovations. Elevate your appeal with brand-forward solutions. [Let’s move forward ](https://www.dacgroup.com/contact/)