Data is everywhere, yet few brands have it under control. That’s huge; effective data governance and marketing science allows the marketer to understand and trust the information at hand, freeing up time and resources to find opportunities rather than simply compiling analytics reports or troubleshooting issues. DAC Group’s data whisperers (not a trademarked term… yet) know how to map out and optimize the customer journey from the numbers up, driving performance in a multi-touch, multi-device environment. This agnostic understanding of what your data is saying underpins everything we do — and serves as a fundamental first step towards improving performance, from the national right down to the hyper-local level.
A story of digital integration.
Facing stiff competition in an evolving marketplace, TaxSlayer enlisted DAC Group to overhaul its digital media. Our full-service solution, which includes SEO, SEM, programmatic display, marketing science, strategic consulting and social media, has exceeded performance targets for three years and counting.