Noman Siddiqui

Noman Siddiqui

User-experience (UX) Architect | aka Usability Geek
How I drive performance: I problem-solve with observing, planning, creating & evaluating– keeping a holistic perspective on user (and business) goals and touchpoints.

Noman is responsible for overseeing and enhancing UX/interaction design of digital properties for DAC client projects & business applications. His focus is to make life easier for human-computer interaction by crafting UX Design strategies and architecting experiences, that are optimized, impactful and memorable for end-users as well profitable for businesses. He is passionate about transforming complex data into intuitive interfaces, to enhance usability & conversion rates pertaining to business/user goals – delivering measurable ROI.
In short, Noman is a design thinking practitioner and a jack of all UX Design disciplines. He problem-solves with observing, planning, creativity & evaluation – keeping a holistic perspective on all user touchpoints.

A few industries Noman has worked in include: Arts & Culture, Advertising, Education, Environment, Finance, Government, Health & Wellness, Retail, Wealth Management and non-profits.

Something you don't know about me: I am a staunch supporter of world music