News Releases

DAC Group Promotes Four in Toronto and Adds One in Chicago

Toronto, ON (July 30, 2015)
The 2014/15 year has been a stellar one for DAC Group. The agency’s expanding list of operational successes includes:

  • The launch of Transparensee™, a near real-time online local presence management and ratings and reviews dashboard
  • Expansion of its international footprint with the acquisition of Make It Rain, a UK based, search marketing boutique that took DAC global

The agency’s projections for the remainder of 2015 are strong. DAC Group is proud to anounce the following promotions and strategic hire.

Kevin LegaultKevin Legault – Director, Marketing Science
Since joining DAC Group in 2012, as a Senior Web Analyst, Kevin has built a high contributing Marketing Science Practice Group responsible for analysis of data insights, consumer behavior, A/B testing in conversation optimization and KPI reporting. Kevin’s insight, adept knowledge in data analytics and sharp business acumen make him one to watch within the industry.

Katherine JonesKatherine Jones – Director, Development Studio
Since joining the agency almost two years ago, Katherine’s positive contributions have been swift, noteworthy and persistent. Katherine played a prominent leadership role in the recent launch of DAC Group’s website refresh and continuously manages digital requirement execution of existing DAC client work. In her new role she will oversee DAC’s newly structured Development Studio, an agile resource pool consisting of Business Analysts, Quality Assurance Analysts and Web Developers responsible for complex program integrations and rapid execution of client programs and campaigns.

Elmer BrumElmer Brum – Director, Information Technology
Since joining DAC Group in early 2010, Elmer has driven and supported the complex unification of DAC’s eight offices throughout North America. Elmer and his team continue to manage new innovation implementation, day-to-day connectivity and ensure data security while continuously addressing the demands of DAC Group’s growing network.

Kimberly CarreraKimberly Carrera, Director, Business Development, Canada
Kimberly’s has been a key driver of DAC’s growth in the Canadian market. In recognition her performance, Kimberley is assuming the role of Director, Business Development, responsible for new business acquisition in Canada. In her new role, Kimberley will lead DAC Canada’s business development team in new client acquisition and portfolio expansion. Her superior relationship building skills, tenacity and digital marketing knowledge paired with her ability to align with decision-makers across multiple consumer segments in the areas of local lead generation and digital presence management will continue to deliver high-value new business relationships for both DAC and new clients.

Brett FritzBrett Fritz – Director, Business Development, United States
New to DAC, Brett joins DAC Group business development team. His knowledge and experience will be focused on forging new winning partnerships. Brett will join DAC Group’s Chicago office immediately and closely collaborate with the agency’s nine offices globally to drive client relationships and champion hyper-local performance campaigns at scale.

About DAC Group
Founded in 1972, DAC Group has grown to become one of the most successful digital performance agencies within North America. DAC Group offices are located in New York, Rochester, Cleveland, Louisville, Chicago, Toronto, Montreal, Vancouver and now, the United Kingdom. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies; DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media.

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