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Jowett Joins DAC Group to Head Up European Expansion

North American media & technology business, DAC Group, buys Make It Rain and hires David Jowett to lead the Group in Europe

After significant success with their proprietary geo-local technology solutions in North America, DAC Group announced today the appointment of David Jowett as President, DAC Group Europe, effective immediately.


David Jowett, President – DAC Group Europe

North America, June 26, 2015 In his new role, Jowett will oversee operations, portfolio growth and strategy for DAC Group, Europe. In addition to exploring new market growth for the parent company, DAC Group Inc., Jowett will lead the organic growth of recently acquired, UK-based, Make It Rain.

“The combination of David’s passion, deep-rooted UK experience and well-rounded global market expertise adds a unique perspective to agency planning and growth strategy,” said CEO and Managing Partner Norm Hagarty. “He will be a tremendous asset to both our multi-national business and our North American Leadership Team.”

Jowett, originally from the UK, joins DAC Group from Vision7 International where, as President of Media for Vision 7 Media he led the resurgent North American media operation. His significant expertise will drive DAC Group geo-local digital offering, presence management capabilities and support the agency’s strategic growth mandate within the UK and into European markets.  He brings to DAC Group more than 20 years of agency leadership experience in both mature and developing markets with a high level of understanding and expertise in new market introduction and expansion strategies.

David Jowett, President, DAC Group Europe said, “This is an exciting time to be joining the DAC (Group) network; the agency’s recent acquisition of Make It Rain will provide significant and immediate value to our clients and opens doors to exciting growth opportunities for the agency, its people and the brands we represent. I’m looking forward to working with the entire Make It Rain team in establishing them as the go-to agency for geo-local digital performance at scale.”

About Make It Rain
Founded in 2008, Make It Rain is a digital performance agency based in England, servicing an enviable group of premium, internationally recognised brands. In a little over a decade, the agency has grown to become a full service digital agency that creates and executes programs and services to maximize and drive ROI for clients. The Make It Rain team service all major European languages and deliver cross-channel campaigns globally.

About DAC Group
Founded in 1972, DAC Group has grown to become one of the most successful digital performance agencies within North America. DAC Group offices are located in New York, Rochester, Cleveland, Louisville, Chicago, Toronto, Montreal, Vancouver and now, the United Kingdom. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies; DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media. 

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