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DAC Group Opens in Chicago

New opening marks increased commitment to taking US brands digital

Chicago, Illinois (October 14, 2014) – DAC Group Inc., one of North America’s top 20 search marketing agencies, announced today it has opened its doors in Chicago. This new opening brings the digital marketing agency’s location count to seven. The company has set up shop at 444 Michigan Ave., on Chicago’s Magnificent Mile, alongside some of the city’s most beautiful and historic buildings.

“We’re excited to be the new kids in town. We’ve already gotten a taste of Chicago’s stellar workforce and thriving business community and we look forward to adding our unique approach to the city’s digital landscape. This new location holds a strategically valuable position alongside DAC Group’s New York, Rochester and Louisville offices. We’re kicking off with a local team of five, backed by over 270 employees throughout North America, and plan to recruit more locally, later in the quarter.” said, Marcel Labbe, VP, General Manager of DAC Group, Chicago.

DAC Group has signed a long-term lease for its new space and looks forward to growing its presence within the city both by employing local professionals and actively contributing to Chicago’s business community. Most recently, DAC Group joined Chicago’s Business Marketing Association (BMA) and took on a key sponsorship role at Fuel, its annual industry networking and thought leadership event, attracting hundreds of high-profile members of Chicago’s business set. Further supporting the advancement of digital understanding and communicating the performance benefits of digital adoption amongst marketing professionals, DAC Group will be presenting at ClickZ Live Chicago next month.

“Chicago is a spectacular city,” said, Norm Hagarty, CEO and Managing Partner of DAC Group. “Its well-earned ranking amongst the world’s top 10 most competitive cities greatly influenced our decision to establish roots here. The city’s promising business benefits, eclectic mix of arts appreciation and its business-driven culture create a balanced ecosystem for DAC’s continued growth and the prosperity of its employees. We couldn’t be happier to be joining the loop, delivering our services locally and engaging the city’s high-caliber talent pool.”

Focused on a continuous consultation model, DAC is committed to bridging the gap between traditional marketing and digital ROI by providing informed performance-based strategic counsel and campaign execution to enterprise organizations. Specializing in B2B and B2C digital strategy, performance optimization and, conversion measurement DAC’s robust in-house network enables Fortune 500 brands in such industries as; financial services, education, consumer goods, CPG, automotive and travel to connect with their customers from the national brand to the hyper-local level.

About DAC Group

Founded in 1972, DAC Group has grown to become one of the largest and most successful digital and directory advertising agencies in North America with offices in New York, Rochester, Louisville Chicago, Toronto, Montreal and Vancouver. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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