News Releases

DAC Group Offers National Brands Innovative Solutions; Connecting Brands with Consumers at the Hyper-local Level on Worldwide Business with Kathy Ireland

Tune into Fox Business Network and Bloomberg International as sponsored programming on Saturday, October 24, 2015. See market by market listings below.

LOS ANGELES, October 20, 2015 — MMP (USA) announces a Worldwide Business with Kathy Ireland exclusive interview with DAC Group, a company that is helping national advertisers localize their digital marketing efforts and deliver results, is a featured company segment on Worldwide Business with kathy ireland to air soon.

Norm Hagarty commented on the challenges concerning digital performance strategy and measurement: “DAC Group is unique. We manage clients that have a national focus but sell locally.” Think of Sylvan Learning Centers. They are a national brand with customers who buy locally. Think of all the products and services they provide. They have to be relevant to their customers where and when they’re looking for information and time-sensitive content. We’re getting that in front of their customers at the right time in their purchase journey.”

He then talked about innovating to drive performance: “We do it in a number of ways. It starts with our people. We train them so they can answer client questions. We hire the right kind of people who have analytical minds. And finally, we invest in technology solutions that fill gaps in reach and conversion optimization.”

Vice President of Programming of Worldwide Business with Kathy Ireland, JL Haber was quoted stating, “Figuring out how to communicate with customers both nationally and locally can be difficult. DAC Group has simplified that entire process for many companies.”

Tune in to see DAC Group on Fox Business Network as sponsored programming on October 24, 2015 at 5:00pm ET and on Bloomberg International as sponsored programming at 8:30am CET and 10:30am CDT.

About Worldwide Business with Kathy Ireland

Worldwide Business with Kathy Ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Worldwide Business with Kathy Ireland airs Sunday evenings throughout North America on Fox Business Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Bloomberg International as part of their sponsored programming lineup.

Press Contact:

Gila Stern
Communications Director
MMP (USA), Inc.
gstern@mmpusa.com
561-988-9455 ext. 269
Jennifer McCrindle
PR & Communications Manager
DAC Group
jmccrindle@dacgroup.com
800-361-4322
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