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DAC Group launches website for AlarmForce, optimized for Local Search

Toronto, ON, September 8, 2016 – As part of its recent rebranding, Toronto-based AlarmForce (TSX: AF) has launched a new mobile-first website, created by DAC Group. The Toronto-based digital media agency has been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign business.

The site is optimized for conversion based on local search. To accomplish this, DAC Group created all new content – SEO and conversion-optimized to reach existing and potential AlarmForce customers with content relevant to them at the local level, whether in one of the cities AlarmForce serves across Canada or one of the five states it serves in the U.S.

“We are so pleased with new look and functionality of our website,” says Beth Robertson, AlarmForce’s VP Sales & Marketing. “The team at DAC brought their expertise and total commitment to this project and delivered an incredible site for AlarmForce”.

In November, DAC Group will launch hyper-localized landing pages for each of AlarmForce’s three major product categories. Because each page will have original content relevant to individual locations, this strategy will help boost organic ranking and conversions, as well as paid search results.

“The new website translates the new brand evolution and optimises the user experience with a focus on performance,” says Mario Lemieux, President of DAC Group Canada. “We believe the site will provide significant increased value to Alarm Force and its customers with its conversion optimised local approach, paired with strong and useful analytics.”

This site lays the foundation for a stronger long-term partnership with AlarmForce.

About AlarmForce

AlarmForce provides security alarm monitoring, personal emergency response monitoring, video surveillance and related services to residential and commercial subscribers throughout Canada and select markets in the United States. More information about the company’s products and services can be found at

About DAC Group

DAC Group is one of the largest independent digital media agencies in North America, with a growing international footprint in the US, Canada and Europe. It specializes in the localization of campaigns, creative, content and calls to action and uses strategic insight, performance marketing, proprietary technology and digital intelligence to put the right content in front of the right people at the right time and place. DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media. Learn more at

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