News Releases

DAC Group Launches Google My Business API for Instant updates to Listing Information

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Jennifer McCrindle / 416.492.3214/1 800.361.4322 ext. 6350




API access allows DAC Group superior control of the online presence and location data of 100,000+ client brand locations

Digital performance and presence management agency DAC Group is delighted to announce that it has successfully integrated the newly released Google My Business Profile API into its presence management offering. This API will be utilized for DAC Group clients’ Google My Business profiles — encompassing more than 100,000 business locations — allowing real time updates to NAP data (name, address, phone number), hours and more. This new functionality will further improve visibility and accuracy scores for managed brands. 

“Over the past several years, we have developed a number of processes that have allowed our agency a streamlined way to manage Google My Business profiles for our clients,” said Norm Hagarty, CEO and Managing Partner of DAC Group. “This API will add additional technical efficiencies that will make our services even stronger, allowing the account teams and data specialists to focus on insights and results for our clients.”

The Google API is one of many direct connections that DAC Group has with online search engines, publishers, and mapping sites. The DAC Group Local Presence Management suite of services is positioned to help brands with large footprints of physical locations excel in their local digital marketing efforts.

About DAC Group

Forty-three years young, DAC Group is often considered the oldest start-up in the sandbox. DAC’s digital curiosity and passion for innovation has garnered a reputation in digital performance championship and established the agency as one of the most successful and innovative in North America. A leader in developing ROI-based strategies; DAC drives business and consumer conversion at hyper-local, regional and national levels. Its network of over 300 digital marketing experts work collaboratively to create and execute programs that integrate a broad range of online and offline channels, including search, SEM/SEO, content, social and mobile media. DAC Group has offices in New York, Rochester, Cleveland, Louisville, Chicago, Toronto, Montreal, Vancouver and now, the United Kingdom. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions.

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