Google has recently upgraded its artificial intelligence systems for Google Maps and Business Profiles, integrating its advanced Gemini AI to detect and prevent fraudulent activities. This enhancement aims to identify and block fake reviews and suspicious profile edits, ensuring the reliability of information presented to users.
Gemini AI is now adept at distinguishing between legitimate business updates and potentially deceptive changes. For instance, a minor name alteration like “Zoe’s Coffee House” to “Zoe’s Café” is considered normal. However, a sudden change in business category from “café” to “plumber” raises red flags. This system has already blocked thousands of such risky edits this year, safeguarding businesses from unauthorized modifications.
Beyond profile edits, Gemini AI monitors review patterns over time to detect and remove fraudulent five-star reviews. By analyzing behavioral patterns and content, the AI can identify reviews that violate policies, even months after posting. Users in the U.S., U.K., and India now receive alerts when suspicious reviews are removed, with plans to expand this feature globally.
What’s the impact?
These advancements emphasize the importance of maintaining authentic and accurate business information. In 2024 alone, Google reported the removal of over 240 million policy-violating reviews, 70 million risky edits, and 12 million fake Business Profiles. Additionally, posting restrictions were placed on over 900,000 accounts for repeated violations.
What can you do?
By adhering to these practices, businesses can enhance their credibility and ensure a trustworthy presence on Google Maps.