Google Business Profiles Now Feature “What’s Happening” Updates for Restaurants or Bars

Google is testing a new “What’s Happening” section in Google Business Profiles for restaurants or bars, where updates, specials, and events are showcased more prominently. These updates are being drawn from posts already published within the profile. 

Impact 

This change enhances the visibility of business activity and promotions directly in the search interface. For users, it provides immediate context about what’s new or exciting; for businesses, it’s an opportunity to grab attention and drive action. 

What You Can Do 

• Post Regularly: Use GBP posts to promote events, offers, or updates that could be featured in the “What’s Happening” area. 

• Use Strong Visuals: Include images or branding elements to make your posts stand out. 

• Track Post Performance: Evaluate which updates resonate most with your audience and adjust your content accordingly. 

Staying active on your GBP helps your business stand out—and now more than ever, it pays off directly in the SERP.