# DAC

> DAC

Every page listed below is also available as markdown at the same URL with a .md extension. Reviewed 2026-10-21.
Some sections list only the most recent entries.

## Articles

- [Meta Muse: How agentic AI could reshape the customer journey](https://www.dacgroup.com/insights/blog/paid-media/meta-muse-agentic-ai-customer-journey.md): plore how Meta Muse could reshape the customer journey, what agentic AI means for marketers, and how brands can prepare for what comes next.
- [Did the marketing campaign fail, or did the local network fail to convert?](https://www.dacgroup.com/insights/blog/paid-media/did-the-marketing-campaign-fail-or-did-the-local-network-fail-to-convert.md): Learn how distributed brands can connect national marketing to local outcomes, identify where potential value is lost, and make smarter media investments.
- [ChatGPT Ads: An emerging opportunity, but not yet a performance replacement ](https://www.dacgroup.com/insights/blog/paid-media/chatgpt-ads-emerging-consideration-opportunity.md): ChatGPT Ads are a promising consideration opportunity, but high costs and uneven performance mean advertisers should test carefully—not shift proven media investment.
- [The free token lunch is over. Good.](https://www.dacgroup.com/insights/blog/analytics/the-free-token-lunch-is-over-smarter-ai-economics.md): Dan Temby from DAC explains why the true cost of AI calls for smarter model routing, clearer value calculations, and a hybrid approach to enterprise compute.
- [AI search, local choice: How restaurant brands win location by location ](https://www.dacgroup.com/insights/blog/local-search/ai-search-local-choice-how-restaurant-brands-win-location-by-location.md): For years, restaurant search was built around relatively predictable signals.
- [Latest innovations in Google AI Overviews: How to get your content cited](https://www.dacgroup.com/insights/blog/search-optimization/google-ai-overviews-how-to-get-content-cited.md): Learn how to optimize for Google AI Overviews, improve your chances of being cited, and adapt your SEO strategy for AI-powered search.
- [What marketers get wrong about ad frequency](https://www.dacgroup.com/insights/blog/analytics/what-marketers-get-wrong-about-ad-frequency.md): Is there an optimal ad frequency?
- [Apple Maps ads: What multi-location brands need to know](https://www.dacgroup.com/insights/blog/local-search/apple-maps-ads-multi-location-brands.md): Learn how Apple Maps ads work, how they compare with Google Maps, and what multi-location brands should consider before investing.
- [The new age gate: What social media age restrictions mean for brands and advertisers](https://www.dacgroup.com/insights/blog/paid-media/social-media-age-restrictions-brands-advertisers.md): Learn what social media age restrictions mean for brands and advertisers, from youth targeting and measurement gaps to age-gated media planning.
- [5 local visibility gaps that cost home services brands customers](https://www.dacgroup.com/insights/blog/local-search/local-visibility-gaps-home-services-brands.md): Explore five local visibility gaps costing home services brands customers, from SEO and GEO to listings, reviews, local pages, and booked jobs.
- [AI won’t fix bad customer data: Why CRM readiness comes first ](https://www.dacgroup.com/insights/blog/analytics/ai-wont-fix-bad-customer-data-crm-readiness.md): AI-powered marketing depends on more than automation.
- [What should CMOs demand from a media partner today? ](https://www.dacgroup.com/insights/blog/strategy/what-cmos-demand-from-media-partner-today.md): Fragmented discovery, AI-led execution, and CFO-grade measurement are reshaping media management.
- [Google Marketing Live 2026: 4 key takeaways ](https://www.dacgroup.com/insights/blog/paid-media/google-marketing-live-2026-key-takeaways.md): Google Marketing Live 2026 revealed how AI-driven search, video, commerce, and measurement are reshaping digital marketing.
- [2026 Upfronts, NewFronts, and Google Brandcast: What marketers should actually care about ](https://www.dacgroup.com/insights/blog/paid-media/upfronts-newfronts-brandcast-connected-media-era.md): Explore key takeaways from the 2026 Upfronts, NewFronts and Google Brandcast, from connected media and creators to AI, CTV, sports and performance strategy.
- [The YouTube content shift brands can’t ignore ](https://www.dacgroup.com/insights/blog/search-optimization/youtube-content-shift-brands-cant-ignore.md): How-to videos are no longer enough.
- [Agentic AI is coming for search. Paid media is next.](https://www.dacgroup.com/insights/blog/paid-media/agentic-ai-is-coming-for-search-paid-media-is-next.md): Agentic AI is reshaping search and paid media.
- [How the FIFA World Cup can help brands make meaningful connections](https://www.dacgroup.com/insights/blog/paid-media/how-the-fifa-world-cup-can-help-brands-make-meaningful-connections.md): With the 2026 FIFA World Cup coming to Toronto, brands have a major opportunity to connect with fans through transit, OOH, audio, and experiential media.
- [Temu and Shein in 2026: How their stop-start spend is reshaping ad auctions (and what media buyers should do) ](https://www.dacgroup.com/insights/blog/paid-media/temu-shein-2026-ad-auction-volatility-media-buyers.md): Temu and Shein’s stop-start ad spend is reshaping auctions in 2026.
- [From execution to orchestration: How to leverage generative AI without losing control](https://www.dacgroup.com/insights/blog/strategy/from-execution-to-orchestration-generative-ai-marketing-control.md): Generative AI can accelerate marketing, but scaling it without governance creates risk.
- [The most important square foot in your gym is digital](https://www.dacgroup.com/insights/blog/strategy/the-most-important-square-foot-in-your-gym-is-digital.md): Fitness growth happens on the SERP.
- [ChatGPT ads are here: Opportunity, open questions, and what brands should do now ](https://www.dacgroup.com/insights/blog/paid-media/chatgpt-ads-what-brands-need-to-know.md): ChatGPT ads are officially here.
- [What multi-location brands need to know about Local Service Ads ](https://www.dacgroup.com/insights/blog/local-search/what-multi-location-brands-need-to-know-about-local-service-ads.md): Local Service Ads are reshaping local search visibility.
- [Bridging brand and performance media: Shifting up-funnel for measurable, enduring growth ](https://www.dacgroup.com/insights/blog/paid-media/bridging-brand-and-performance-media.md): Brand isn’t the opposite of performance: it’s the multiplier.
- [Universal Commerce Protocol (UCP): Why your brand needs to speak “AI” fluently ](https://www.dacgroup.com/insights/blog/search-optimization/universal-commerce-protocol-ai-commerce.md): Universal Commerce Protocol (UCP) enables AI to buy products directly.
- [SEO success looks different now ](https://www.dacgroup.com/insights/blog/search-optimization/seo-success-looks-different-now.md): SEO success is no longer just about rankings and clicks.
- [AI is changing the search game, but paid still wins the last click ](https://www.dacgroup.com/insights/blog/paid-media/ai-search-paid-media-conversion.md): AI is reshaping discovery, but paid still drives conversion.
- [The 2026 marketing trends report: 26 moves to accelerate your marketing performance](https://www.dacgroup.com/insights/blog/strategy/the-2026-marketing-trends-report-26-moves-to-accelerate-your-marketing-performance.md): Discover 26 actionable marketing moves to accelerate performance in 2026.
- [Forward in Analytics: When Measurement becomes Meaning](https://www.dacgroup.com/insights/blog/paid-media/forward-in-analytics-when-measurement-becomes-meaning.md): Learn why last-click falls short and how incrementality, MMM, and ecosystem-wide visibility reveal what truly drives growth in today’s AI-shaped landscape.
- [Forward in Media Strategy: When Agility Becomes Advantage ](https://www.dacgroup.com/insights/blog/paid-media/the-media-forward-series-when-agility-becomes-advantage.md): The Reset in Media Strategy The media landscape has never been more dynamic or more demanding.
- [The Media Forward series: Video is the new search](https://www.dacgroup.com/insights/blog/paid-media/the-media-forward-series-video-is-the-new-search.md): Short-form video is transforming brand discovery.
- [The Media Forward series: When search becomes conversation](https://www.dacgroup.com/insights/blog/paid-media/the-media-forward-series-when-search-becomes-conversation.md): Search is evolving fast.
- [6 things CMOs should expect from their media agency in the age of AI](https://www.dacgroup.com/insights/blog/strategy/6-things-cmos-should-expect-from-their-media-agency-in-the-age-of-ai.md): Learn what CMOs should expect from their media agency in the age of AI: smarter data, faster innovation, and measurable business outcomes.
- [Is AI eating itself? What “model collapse” means for your marketing](https://www.dacgroup.com/insights/blog/paid-media/is-ai-eating-itself-what-model-collapse-means-for-your-marketing.md): Lead with trust, not trends.
- [Agentic commerce and Instant Checkout: How to prepare for the future of buying in ChatGPT ](https://www.dacgroup.com/insights/blog/search-optimization/agentic-commerce-and-instant-checkout-how-to-prepare-for-the-future-of-buying-in-chatgpt.md): ChatGPT’s Instant Checkout is redefining ecommerce—enabling browsing, choosing, and buying directly in chat.
- [5 AIO optimization best practices every SEO team should be using](https://www.dacgroup.com/insights/blog/search-optimization/5-aio-optimization-best-practices-every-seo-team-should-be-using.md): Learn the 5 essential AIO optimization best practices to help your content appear in Google’s AI Overviews and boost visibility.
- [Google’s Think Leads 2025: AI and first-party data are defining the future of lead gen](https://www.dacgroup.com/insights/blog/analytics/googles-think-leads-2025-ai-and-first-party-data-are-defining-the-future-of-lead-gen.md): Key takeaways from Google Think Leads 2025: AI-driven efficiency, first-party data, and smarter lead generation strategies shaping the future.
- [Google think retail 2025: how AI is rewriting the rules of holiday retail](https://www.dacgroup.com/insights/blog/paid-media/google-think-retail-2025-how-ai-is-rewriting-the-rules-of-holiday-retail.md): Recap key takeaways from Google Think Retail 2025: AI-powered tools, shopper insights, and strategies to win holiday 2025.
- [How marketing intelligence is evolving—and what comes next](https://www.dacgroup.com/insights/blog/strategy/how-marketing-intelligence-is-evolving-and-what-comes-next.md): Discover how IRIS turns marketing complexity into clarity, helping brands make smarter, faster, insight-driven decisions.
- [2025 AI SERP Changes: New strategies to gain local search visibility](https://www.dacgroup.com/insights/blog/search-optimization/2025-ai-serp-changes-new-strategies-to-gain-local-search-visibility.md): Discover how AI, Maps Packs & new platforms reshape Search.
- [AI Max and the next chapter of paid search](https://www.dacgroup.com/insights/blog/paid-media/ai-max-and-the-next-chapter-of-paid-search.md): Discover how Google’s AI Max is reshaping paid search, boosting efficiency, reach, and performance while posing new challenges for advertisers.
- [The dawn of NLWeb: What it is, why it matters, and how to respond](https://www.dacgroup.com/insights/blog/search-optimization/the-dawn-of-nlweb-what-it-is-why-it-matters-and-how-to-respond.md): Learn what NLWeb is, how it works, and what it means for SEO, UX, and content discovery in a more conversational, AI-driven web
- [The surprising search habits of Gen Z](https://www.dacgroup.com/insights/blog/search-optimization/the-surprising-search-habits-of-gen-z.md): Gen Z hasn’t left Google, they’re reshaping search.
- [Better together: How AI supercharges the creative process and empowers designers](https://www.dacgroup.com/insights/blog/creative/better-together-how-ai-supercharges-the-creative-process-and-empowers-designers.md): AI is amplifying creativity, not replacing it—streamlining design, boosting collaboration, and freeing time for work that truly matters.
- [Cutting through the noise: AI’s real impact on local search](https://www.dacgroup.com/insights/blog/local-search/cutting-through-the-noise-ais-real-impact-on-local-search.md): AI is changing search, but not how you think.
- [Meta’s AI era: What Threads ads, creator collabs, and reels upgrades mean for your brand](https://www.dacgroup.com/insights/blog/paid-media/metas-ai-era-what-threads-ads-creator-collabs-and-reels-upgrades-mean-for-your-brand.md): Meta goes all-in on AI: from Threads ads to smarter Reels and collabs, here’s what marketers need to know to stay ahead in 2025.
- [7 emerging media trends revealed at IAB NewFronts 2025](https://www.dacgroup.com/insights/blog/paid-media/7-emerging-media-trends-revealed-at-iab-newfronts-2025.md): Explore 7 key media trends from IAB NewFronts 2025 to sharpen your strategy, boost impact, and stay ahead in an AI-driven, data-led landscape.
- [Google I/O and Google Marketing Live 2025: Key takeaways and how marketers can adapt](https://www.dacgroup.com/insights/blog/paid-media/google-i-o-and-google-marketing-live-2025-key-takeaways-and-how-marketers-can-adapt.md): Google’s 2025 AI updates are reshaping search and media.
- [Beyond points: how brand loyalty is being redefined in 2025](https://www.dacgroup.com/insights/blog/strategy/beyond-points-how-brand-loyalty-is-being-redefined-in-2025.md): Loyalty in 2025 is earned, not bought—driven by emotion, values, and seamless brand experiences.
- [Is “keywordless search” almost here?:  what we know about AI Max for search so far & how to prepare](https://www.dacgroup.com/insights/blog/paid-media/is-keywordless-search-almost-here-what-we-know-about-ai-max-for-search-so-far-how-to-prepare.md): Google is continuing its rapid expansion of AI-driven features across its suite of products, and paid search is no exception.
- [Regain SEO Visibility in the Age of AI: A 10-Step Checklist for Smarter Search Strategy](https://www.dacgroup.com/insights/blog/search-optimization/seo-visibility-checklist-video-walkthrough.md): Navigate AI Overviews with our SEO checklist: spot keyword gaps, analyze SEMrush data, and boost your content strategy for AI-driven search.
- [AI Overviews: We Reverse-Engineered Them So You Don’t Have To + What You Need To Do Next](https://www.dacgroup.com/insights/blog/search-optimization/engineered-them-so-you-dont-have-to-what-you-need-to-do-next.md): Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO.
- [2025 media inflation: What advertisers need to know now](https://www.dacgroup.com/insights/blog/paid-media/2025-media-inflation-what-advertisers-need-to-know-now.md): Media costs are rising in 2025.
- [Incrementality in analytics: Breakthrough strategy or marketing jargon?](https://www.dacgroup.com/insights/blog/analytics/incrementality-in-analytics-breakthrough-strategy-or-marketing-jargon.md): Incrementality and MMM offer smarter media measurement—beyond flawed attribution.
- [The Google March 2025 Core Update rollout is complete and AI Mode is live in Labs](https://www.dacgroup.com/insights/blog/search-optimization/the-google-march-2025-core-update-rollout-is-complete-and-ai-mode-is-live-in-labs.md): The Google March 2025 Core Update is done—and AI Mode is now live in Labs, marking a major shift in search, visibility, and SEO strategy.
- [Design in 2025: Bold, smart, and AI-powered](https://www.dacgroup.com/insights/blog/creative/design-in-2025-bold-smart-and-ai-powered.md): Discover 2025’s top design trends—AI, bold minimalism, and custom icons.
- [CRO in 2025: How AI, personalization, and micro-conversions are changing the game](https://www.dacgroup.com/insights/blog/analytics/cro-in-2025-how-ai-personalization-and-micro-conversions-are-changing-the-game.md): For years, Conversion Rate Optimization (CRO) has been synonymous with A/B testing—tweaking button colors, refining call-to-action copy, and adjusting page layouts to boost conversions.
- [Celebrating 20 Years of Google Maps: A Look Back at Its Evolution](https://www.dacgroup.com/insights/blog/local-search/celebrating-20-years-of-google-maps-a-look-back-at-its-evolution.md): In February 2025, Google Maps officially turned 20 years old—a milestone that highlights two decades of innovation in digital navigation.
- [How to turn brands into local heroes](https://www.dacgroup.com/insights/blog/local-search/how-to-turn-brands-into-local-heroes.md): ​Discover how multi-location brands can balance national consistency with local relevance using DAC's Enterprise-to-Local approach.
- [Is Reddit’s time up on the SERP?](https://www.dacgroup.com/insights/blog/search-optimization/is-reddits-time-up-on-the-serp.md): Is Reddit losing ground on the SERP?
- [What TikTok’s US ban means for advertisers ](https://www.dacgroup.com/insights/blog/paid-media/what-tiktoks-us-ban-means-for-advertisers.md): Discover what TikTok's potential US ban means for advertisers: from platform shifts to influencer marketing and SMB impacts.
- [By the numbers: Generational media habits and shifts in search behavior](https://www.dacgroup.com/insights/blog/paid-media/by-the-numbers-generational-media-habits-and-shifts-in-search-behavior.md): Explore generational media habits and search behavior shifts.
- [2024’s biggest Google updates for local optimization: What you need to know](https://www.dacgroup.com/insights/blog/local-search/2024s-biggest-google-updates-for-local-optimization-what-you-need-to-know.md): Discover 2024's biggest Google updates for local optimization!
- [The influence of music on social media: Trends and consumer impact](https://www.dacgroup.com/insights/blog/paid-media/the-influence-of-music-on-social-media-trends-and-consumer-impact.md): Music has always been a strong tool to complement marketing as it conveys emotions to help forge meaningful connections with audiences.
- [Can Perplexity Challenge Google? A Look at Its Appeal to Users and Mid-Funnel Advertisers](https://www.dacgroup.com/insights/blog/paid-media/can-perplexity-challenge-google-a-look-at-its-appeal-to-users-and-mid-funnel-advertisers.md): Discover how Perplexity’s innovative AI approach and mid-funnel ad strategies are redefining search and challenging Google.
- [Generative AI in Marketing: Safeguarding Your Brand While Embracing Innovation](https://www.dacgroup.com/insights/blog/strategy/generative-ai-in-marketing-safeguarding-your-brand-while-embracing-innovation.md): Discover how to harness the power of AI in marketing while protecting brand integrity.
- [Maximizing SEO with AI: A Step-by-Step Guide for Quality Content](https://www.dacgroup.com/insights/blog/search-optimization/maximizing-seo-with-ai-a-step-by-step-guide-for-quality-content.md): Discover how to maximize SEO with AI.
- [10 things brands need to know for holiday media success in 2024](https://www.dacgroup.com/insights/blog/paid-media/10-things-brands-need-to-know-for-holiday-media-success-in-2024.md): 10 insights to elevate holiday media strategies in 2024's competitive season.
- [Leveling up: Opportunities and challenges of advertising in video games](https://www.dacgroup.com/insights/blog/paid-media/leveling-up-opportunities-and-challenges-of-advertising-in-video-games.md): Video gaming is the fastest-growing form of entertainment over the last 10 years and is projected to more than double by 2032 (reaching over $1 trillion USD).
- [The future of SEO in the age of AI search engines](https://www.dacgroup.com/insights/blog/search-optimization/the-future-of-seo-in-the-age-of-ai-search-engines.md): Explore how AI is transforming SEO strategies, emphasizing user behavior and platform differences to stay ahead in the evolving search landscape
- [5 realistic insights into generative AI’s impact on search and SEO](https://www.dacgroup.com/insights/blog/search-optimization/5-realistic-insights-into-generative-ais-impact-on-search-and-seo.md): Explore the realistic impact of generative AI on search and SEO.
- [The Full-Funnel Media Approach](https://www.dacgroup.com/insights/blog/strategy/the-full-funnel-media-approach.md): Adopt an audience-first mindset with DAC's full-funnel approach, blending digital and traditional media for data-driven success.
- [Testing the Impact of “Event” Google Posts on Promo-Specific Coupon Traffic](https://www.dacgroup.com/insights/blog/local-search/testing-the-impact-of-event-google-posts-on-promo-specific-coupon-traffic.md): Boost engagement by leveraging 'Event' posts on Google Business Profile for higher traffic, leads, and interactions.
- [Plugged In: Supercharge Your EV Station Listings for Maximum Visibility](https://www.dacgroup.com/insights/blog/local-search/plugged-in-supercharge-your-ev-station-listings-for-maximum-visibility.md): Boost visibility and trust for your EV charging stations with optimized online listings, real-time data, and user-generated content.
- [Who will win this algorithm update: Reddit or AI?](https://www.dacgroup.com/insights/blog/search-optimization/who-will-win-this-algorithm-update-reddit-or-ai-2.md): Explore Reddit's 446% surge in search rankings and the impact of Google's AI updates on SEO strategies.
- [A Two-Way Street Not Explored: Knowing your audience so that they can fully know you](https://www.dacgroup.com/insights/blog/strategy/a-two-way-street-not-explored-knowing-your-audience-so-that-they-can-fully-know-you.md): Consumers face advertising overload, receiving 10,000 messages daily.
- [Human or AI? How to detect AI-written content](https://www.dacgroup.com/insights/blog/strategy/human-or-ai-how-to-detect-ai-written-content.md): Ever wondered if an article was crafted by AI or a human?
- [Google’s decision to keep third-party cookies: What it means for your brand](https://www.dacgroup.com/insights/blog/paid-media/googles-decision-to-keep-third-party-cookies-what-it-means-for-your-brand.md): Google reverses third-party cookie deprecation in Chrome.
- [Must-have AI marketing tools our experts use daily](https://www.dacgroup.com/insights/blog/strategy/must-have-ai-marketing-tools-our-experts-use-daily.md): Explore how DAC leverages AI tools to enhance creativity, improve SEO, and streamline web development, delivering exceptional results efficiently and effectively.
- [More than just a map: The surprising impact of store locators](https://www.dacgroup.com/insights/blog/development/more-than-just-a-map-the-surprising-impact-of-store-locators.md): Boost sales and customer satisfaction with store locators.
- [How AI can harness customer reviews for marketing success](https://www.dacgroup.com/insights/blog/local-search/how-ai-can-harness-customer-reviews-for-marketing-success.md): Discover how AI leverages customer reviews for marketing success, boosting brand reputation and SEO through insightful analysis and strategic responses.
- [Reddit’s SERP dominance and what it means for your brand](https://www.dacgroup.com/insights/blog/search-optimization/reddits-serp-dominance-and-what-it-means-for-your-brand.md): Reddit's search engine prominence surges, now ranking for millions more keywords across all funnel stages and industries, impacting SERP strategies.
- [What the Google Search data leak means for SEO](https://www.dacgroup.com/insights/blog/strategy/what-the-google-search-data-leak-means-for-seo.md): Google's leaked API documents reveal secret ranking factors, sparking controversy and highlighting trust issues in the SEO community.
- [Data-driven decision making: How AI analytics tools improve marketing strategies](https://www.dacgroup.com/insights/blog/analytics/data-driven-decision-making-how-ai-analytics-tools-improve-marketing-strategies.md): Discover how AI revolutionizes marketing analytics, enhancing team skills, boosting productivity, and driving strategic success.
- [TikTok SEO: How to make sure your videos show up in search](https://www.dacgroup.com/insights/blog/search-optimization/tiktok-seo-how-to-make-sure-your-videos-show-up-in-search.md): Boost your visibily on TikTok with keyword optimization, compelling titles, hashtags, engagement, and collaboration.
- [Attribution reimagined: Probabilistic methods in privacy-first marketing](https://www.dacgroup.com/insights/blog/strategy/attribution-reimagined-probabilistic-methods-in-privacy-first-marketing.md): Explore the future of marketing with 'Privacy-First Attribution', a deep dive into probabilistic methods and privacy-first strategies.
- [The AI-powered content factory: How to generate blog posts, articles, and social updates](https://www.dacgroup.com/insights/blog/strategy/the-ai-powered-content-factory-how-to-generate-blog-posts-articles-and-social-updates.md): Discover the synergy of AI and human creativity in content creation.
- [SGE: Don’t believe everything you read about AI and SEO](https://www.dacgroup.com/insights/blog/search-optimization/sge-dont-believe-everything-you-read-about-ai-and-seo.md): Discover the truth about AI and SEO amidst Google's Search Experience Update.
- [6 ways to supercharge your insights with multi-touch attribution ](https://www.dacgroup.com/insights/blog/strategy/6-ways-to-supercharge-your-insights-with-multi-touch-attribution.md): Explore the power of multi-touch attribution to optimize your digital marketing strategy and gain a comprehensive understanding of the customer journey.
- [AI in customer service: Creating positive brand experiences](https://www.dacgroup.com/insights/blog/local-search/ai-in-customer-service-creating-positive-brand-experiences.md): Explore how AI transforms reputation management on Google & Facebook, boosting engagement and trust for brand success.
- [Valentine’s Day insights that every marketer should know](https://www.dacgroup.com/insights/blog/strategy/valentines-day-insights-that-every-marketer-should-know.md): Unlock Valentine's Day's $25.8 billion market potential!
- [Creative that performs: Influencer and user-generated content in paid social](https://www.dacgroup.com/insights/blog/paid-media/creative-that-performs-influencer-and-user-generated-content-in-paid-social.md): Unlock brand growth with influencer partnerships & UGC, boosting trust and engagement.
- [Google’s most significant updates in 2023](https://www.dacgroup.com/insights/blog/local-search/googles-most-significant-updates-in-2023.md): Recap Google's major 2023 updates: Enhanced spam detection, AI integration, better retail visibility, and key attributes like 'Pet Friendly'.
- [Make yourself heard: Optimizing PPC campaigns for voice search](https://www.dacgroup.com/insights/blog/paid-media/make-yourself-heard-optimizing-ppc-campaigns-for-voice-search.md): Boost PPC success with voice search!
- [30 marketing resources recommended by DAC experts](https://www.dacgroup.com/insights/blog/strategy/30-marketing-resources-recommended-by-dac-experts.md): Discover 'Expert Marketing Resources'.
- [Breaking down SEO authority](https://www.dacgroup.com/insights/blog/search-optimization/breaking-down-seo-authority.md): What is SEO authority?
- [Site Migration Checklist: How Not to Make Things Worse](https://www.dacgroup.com/insights/blog/development/site-migration-checklist-how-not-to-make-things-worse.md): Master site migrations with essential SEO tips.
- [4 ways CRO can enhance SEO performance](https://www.dacgroup.com/insights/blog/search-optimization/4-ways-cro-can-enhance-seo-performance-2.md): Elevate your website's performance with SEO and CRO synergy.
- [4 ways CRO can enhance SEO performance](https://www.dacgroup.com/insights/blog/search-optimization/4-ways-cro-can-enhance-seo-performance.md): Elevate your website's performance with SEO and CRO synergy.
- [How to master local organic social with TransparenSEE](https://www.dacgroup.com/insights/blog/local-search/how-to-master-local-organic-social-with-transparensee.md): Manage all of your locations’ social accounts in one place, unlocking insights and benefits you may never have even imagined before.
- [Crafting precision content using large language models](https://www.dacgroup.com/insights/blog/strategy/crafting-precision-content-using-large-language-models.md): Explore LLMs and their impact on content generation.
- [5 ways to drive in-store visits in the digital age](https://www.dacgroup.com/insights/blog/local-search/5-ways-to-drive-in-store-visits-in-the-digital-age.md): Discover the power of hyperlocal marketing for your business, from optimized geotargeting to personalized content.
- [Authenticity, creativity, interactivity: How to target your content to Gen Z](https://www.dacgroup.com/insights/blog/strategy/authenticity-creativity-interactivity-how-to-target-your-content-to-gen-z.md): If you’re looking to grab the attention of Gen Z, here are a few things to consider when crafting your content marketing strategy.
- [Why your business should use Google Business Messenger](https://www.dacgroup.com/insights/blog/local-search/why-your-business-should-use-google-business-messenger.md): DAC optimizes Google Business Profile messenger in one centralized hub where businesses can assign representatives to Google listings.
- [An integrated strategic framework for marketing in the AI era](https://www.dacgroup.com/insights/blog/strategy/an-integrated-strategic-framework-for-marketing-in-the-ai-era.md): How can integration and cost efficiency be incorporated into a customer journey?
- [Visual content optimization: Unlocking SEO gains with images and video](https://www.dacgroup.com/insights/blog/creative/visual-content-optimization-unlocking-seo-gains-with-images-and-video.md): Unlock SEO Success with Image & Video Optimization!
- [How to maximize your 2023 holiday marketing strategy](https://www.dacgroup.com/insights/blog/strategy/how-to-maximize-your-2023-holiday-marketing-strategy.md): Explore key areas of a holiday content strategy to kick your festive planning into high gear to reach early shoppers.
- [Campaign Manager 360](https://www.dacgroup.com/insights/blog/local-search/campaign-manager-360-in-2023.md): Explore the Future of Campaign Manager 360 in 2023 and How it Adapts to Evolving Cookie Challenges in Google Marketing Platform.
- [AI for data: Navigating the digital skies](https://www.dacgroup.com/insights/blog/strategy/ai-for-data-navigating-the-digital-skies.md): Are you ready for takeoff?
- [AI for reviews: The power of AI in reputation management](https://www.dacgroup.com/insights/blog/local-search/ai-for-reviews-the-power-of-ai-in-reputation-management.md): Review management is a huge challenge for multi-location businesses.
- [Humans or AI: Who produces the best personas?](https://www.dacgroup.com/insights/blog/analytics/humans-or-ai-who-produces-the-best-personas.md): Discover the synergy between generative AI and human-crafted personas in audience insights.
- [Dashboard design in the age of AI: Focusing vision through simplicity](https://www.dacgroup.com/insights/blog/creative/dashboard-design-in-the-age-of-ai-focusing-vision-through-simplicity.md): Explore the evolution of dashboard design in the age of AI.
- [Unlocking insights: Industry benchmarks for Google Business Profile metrics in 2023](https://www.dacgroup.com/insights/blog/local-search/unlocking-insights-industry-benchmarks-for-google-business-profile-metrics-in-2023-3.md): Whether or not you conduct thorough internal measurements, lack of competitor data will leave you in the dark.
- [Unlocking insights: Industry benchmarks for Google Business Profile metrics in 2023](https://www.dacgroup.com/insights/blog/local-search/unlocking-insights-industry-benchmarks-for-google-business-profile-metrics-in-2023-2.md): Whether or not you conduct thorough internal measurements, lack of competitor data will leave you in the dark.
- [AI for content: Brand alignment in the age of generative media](https://www.dacgroup.com/insights/blog/strategy/ai-for-content-brand-alignment-in-the-age-of-generative-media.md): Explore the potential of generative media for content creation, while being mindful of AI pitfalls and preserving brand integrity.
- [Brand building through digital media](https://www.dacgroup.com/insights/blog/paid-media/brand-building-through-digital-media.md): Brand Building through Digital Media, unraveling the shift in brand-consumer dynamics and utilizing data for success.
- [AI for search: Everything that’s changed (so far) and where to go from here](https://www.dacgroup.com/insights/blog/strategy/ai-for-search-everything-thats-changed-so-far-and-where-to-go-from-here.md): Join us as we delve into AI’s transformative impact on paid and organic search—and what it means for you as a marketer.
- [Why Google’s video verification process is a huge headache for legitimate businesses](https://www.dacgroup.com/insights/blog/local-search/why-googles-video-verification-process-is-a-huge-headache-for-legitimate-businesses.md): Many businesses—especially service area business—are unable to verify themselves on Google nowadays.
- [Internal site search engine optimization: The treasure right under our noses](https://www.dacgroup.com/insights/blog/search-optimization/internal-site-search-engine-optimization-the-treasure-right-under-our-noses.md): Learn how internal search engines improve user experiences—and reveal a wealth of useful information about your users and customers.
- [Livestreaming e-commerce in North America: Opportunities and challenges](https://www.dacgroup.com/insights/blog/strategy/livestreaming-e-commerce-in-north-america-opportunities-and-challenges.md): Discover how livestreaming is revolutionizing shopping in North America, including the challenges, benefits, and future of this trend.
- [Conversion rate optimization: Part-art, part-science](https://www.dacgroup.com/insights/blog/strategy/conversion-rate-optimization-part-art-part-science.md): Discover the art and science of CRO to enhance online presence.
- [Buying out-of-home: The strength of a complementary OOH/DOOH strategy](https://www.dacgroup.com/insights/blog/strategy/buying-out-of-home-the-strength-of-a-complementary-ooh-dooh-strategy.md): As out-of-home advertising evolves, we explore the key features, advantages, and caveats of static and digital OOH placements.
- [Why Local Presence Management is critical for your brand health](https://www.dacgroup.com/insights/blog/local-search/why-local-presence-management-is-critical-for-your-brand-health-2.md): Discover the importance of Local Presence Management for your brand's health and what are the foundations for a strong program.
- [Futureproofing your customer journey tracking](https://www.dacgroup.com/insights/blog/analytics/futureproofing-your-customer-journey-tracking.md): Learn how futureproofing your customer journey by using server-side tracking to effectively collect user data and overcome ad blockers.
- [ChatGPT: Threats, opportunities… and a new challenger to Google?](https://www.dacgroup.com/insights/blog/search-optimization/chatgpt-threats-opportunities-and-a-new-challenger-to-google.md): ChatGPT is inspiring awe and anxiety in equal measures—even for Google.
- [Imagen de marca: cómo preservar tu reputación en tiempos de crisis](https://www.dacgroup.com/insights/blog/local-search/imagen-de-marca-como-preservar-tu-reputacion-en-tiempos-de-crisis-2.md): En un clima económico difícil, defender su marca es más importante que nunca.
- [Brand equity: How to defend your reputation in tough economic times](https://www.dacgroup.com/insights/blog/local-search/brand-equity-how-to-defend-your-reputation-in-tough-economic-times.md): With tough economic times on the horizon, defending your brand is more important than ever.
- [Google releases past reviews as new, which may have significant impact to your brand’s perception online](https://www.dacgroup.com/insights/blog/local-search/google-releases-past-reviews-as-new-which-may-have-significant-impact-to-your-brands-perception-online.md): In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter.
- [What the AI Paradox means for marketers](https://www.dacgroup.com/insights/blog/strategy/what-the-ai-paradox-means-for-marketers.md): Explore the AI paradox in content creation and marketing automation to understand the risks and benefits for businesses.
- [Listen up, business leaders: Online reviews aren’t just for consumers and can drive business performance](https://www.dacgroup.com/insights/blog/local-search/listen-up-business-leaders-online-reviews-arent-just-for-consumers-and-can-drive-business-performance.md): You should invest a significant number of resources to make the most out of your business’s reviews.
- [Media Mix Modeling in 2023: What you need to know before diving in](https://www.dacgroup.com/insights/blog/analytics/media-mix-modeling-what-you-need-to-know.md): Is your media attribution analysis game falling behind?
- [How to create the right content for your business](https://www.dacgroup.com/insights/blog/creative/how-to-create-the-right-content-for-your-business.md): Creating the right content for your business is about aligning your offering with your audience's needs and interests.
- [2023: The year of the visual internet](https://www.dacgroup.com/insights/blog/creative/2023-the-year-of-the-visual-internet.md): A top marketing trend to watch in 2023 is the rise of the visual internet.
- [Microsoft vs. Google: The battle for AI supremacy is on](https://www.dacgroup.com/insights/blog/search-optimization/microsoft-vs-google-the-battle-for-ai-supremacy-is-on.md): With ChatGPT's imminent integration into Bing, Edge, and Azure, the battle for AI supremacy is officially on between Microsoft and Google.
- [Discover the power of TikTok advertising: Proven strategies for success](https://www.dacgroup.com/insights/blog/paid-media/discover-the-power-of-tiktok-advertising-proven-strategies-for-success.md): Explore the various benefits of using TikTok for digital advertising, including its large user base, high engagement, and targeting options.
- [Change Your Stars: How to Respond to Online Reviews](https://www.dacgroup.com/insights/blog/local-search/change-your-stars-how-to-respond-to-online-reviews-2.md): Want to change your stars?
- [Revealed: How photos and upvotes impact review visibility](https://www.dacgroup.com/insights/blog/local-search/revealed-how-photos-and-upvotes-impact-review-visibility.md): Join us as we cover crucial new insights into online reviews and reputation management, the two hot topics of 2022.
- [Google launches a host of new features for Search, Shopping, and Maps](https://www.dacgroup.com/insights/blog/local-search/google-launches-a-host-of-new-features-for-search-shopping-and-maps.md): Now is the time to catch up with all the news you need to know from one of the fastest moving fields in digital.
- [Google launches new World Cup attribute for venues showing games](https://www.dacgroup.com/insights/blog/local-search/google-launches-new-world-cup-attribute-for-venues-showing-games.md): With the World Cup having already kicked off, Google is asking certain businesses if they will be showing World Cup games at their location.
- [Google doubles up its updates and tightens review guidelines](https://www.dacgroup.com/insights/blog/local-search/google-doubles-up-its-updates-and-tightens-review-guidelines.md): The change of pace never lets up in local search.
- [Google adds “Neighborhood Vibe” to Maps](https://www.dacgroup.com/insights/blog/local-search/google-adds-neighborhood-vibe-to-maps.md): Google Maps' new "Neighborhood Vibe" feature will highlight photos, video and other media from the Google Maps community.
- [5 SEM best practices for growth marketers](https://www.dacgroup.com/insights/blog/strategy/5-sem-best-practices-for-growth-marketers.md): SEM is a long-term strategy to attract qualified prospects and convert them into customers.
- [Google reveals new “Products” tab for Google Business Profile (GBP) listings](https://www.dacgroup.com/insights/blog/local-search/google-reveals-new-products-tab-for-google-business-profile-gbp-listings.md): In a busy month in local search, Google updated its algorithm, geared up for the holiday season, and got granular with review content.
- [5 reasons Google Merchant Center needs to be part of your ecommerce SEO strategy](https://www.dacgroup.com/insights/blog/strategy/5-reasons-google-merchant-center-needs-to-be-part-of-your-ecommerce-seo-strategy.md): Find out how Google has increased our dependency on Google Merchant Center (GMC) and what you can do to capitalize.
- [Podcast rewind: 3 insights into SEO’s radical reinvention](https://www.dacgroup.com/insights/blog/search-optimization/podcast-rewind-3-insights-into-seos-radical-reinvention.md): Highlights from the latest episode of Inside the Funnel, in which Jenna, Nasser, and Dan discussed the sea change in organic search.
- [5 marketing trends CMOs need to watch now](https://www.dacgroup.com/insights/blog/strategy/5-marketing-trends-cmos-need-to-watch-now.md): There are few roles as challenging as CMO.
- [Google launches major “helpful content” algorithm update](https://www.dacgroup.com/insights/blog/local-search/google-launches-major-helpful-content-algorithm-update.md): This August brought more than its fair share of major changes to local search.
- [Explained: The complex “quality” factors in SEO](https://www.dacgroup.com/insights/blog/search-optimization/explained-the-complex-quality-factors-in-seo.md): If your website is technically sound but fails to perform, it's time to focus on quality.
- [Revealed: Industry benchmarks for Google Business Profile (GBP) metrics in 2022](https://www.dacgroup.com/insights/blog/local-search/revealed-industry-benchmarks-for-google-business-profile-gbp-metrics-in-2022.md): Context is everything, so we set out to provide context around local search metrics coming out of the extremely difficult past two years.
- [DAC turned 50! Highlights from our Next Level celebrations](https://www.dacgroup.com/insights/blog/local-search/dac-turned-50-highlights-from-our-next-level-celebrations.md): DAC recently celebrated 50 years in business.
- [Google calls time on the GBP app and fights back against a new review scam](https://www.dacgroup.com/insights/blog/local-search/google-calls-time-on-the-gbp-app-and-fights-back-against-a-new-review-scam.md): In July, Google sunsetted a major app, pushed out a few new features, and took steps to counteract a particularly worrying new scam.
- [Google Business Profile adds new LGBTQ+ attribute](https://www.dacgroup.com/insights/blog/strategy/google-business-profile-adds-new-lgbtq-attributes.md): Google Business Profile (formerly Google My Business) has introduced a new "LGBTQ+ owned" attribute.
- [Google updates its algorithm and Meta fights fake reviews](https://www.dacgroup.com/insights/blog/local-search/google-updates-its-algorithm-and-meta-fights-fake-reviews.md): From major changes to subtle-yet-critical updates, June 2022 was an eventful time in local search.
- [5 ways to use bad reviews to your advantage](https://www.dacgroup.com/insights/blog/local-search/5-ways-to-use-bad-reviews-to-your-advantage.md): Negative reviews are inevitable—but that doesn't have to be a bad thing.
- [Google highlights Q&A content on Maps and asks Local Guides to update old reviews](https://www.dacgroup.com/insights/blog/local-search/google-highlights-qa-content-on-maps-and-asks-local-guides-to-update-old-reviews.md): May's local search updates are a mixed bag, but one of them will demonstrate the power of user reviews.
- [4 recent SERP changes impacting organic ecommerce performance](https://www.dacgroup.com/insights/blog/search-optimization/4-recent-serp-changes-impacting-organic-ecommerce-performance.md): Find out more about four recent SERP changes that are impacting organic SEO performance for ecommerce companies.
- [Revealed: Industry benchmarks for customer reviews in 2022](https://www.dacgroup.com/insights/blog/local-search/revealed-industry-benchmarks-for-customer-reviews-in-2022.md): DAC is uniquely positioned to set review and reputation management benchmarks for many industries.
- [10 things threatening your brand’s reputation](https://www.dacgroup.com/insights/blog/local-search/10-things-threatening-your-brands-reputation.md): If you're running a company, reputation is everything.
- [“Open now near me” searches grow 400% in one year](https://www.dacgroup.com/insights/blog/local-search/open-now-near-me-searches-grow-400-in-one-year.md): Join us for a tour through all the local search news you need to know, from a new search trend to a shake-up in local ranking factors.
- [The Local Product Feed is now a major ranking factor on Google](https://www.dacgroup.com/insights/blog/local-search/the-local-product-feed-is-now-a-major-ranking-factor-on-google.md): Google now explicitly states that in-store product availability is a local ranking factor.
- [What is reputation management?](https://www.dacgroup.com/insights/blog/local-search/what-is-reputation-management.md): Online reputation is essential for all types of businesses.
- [What does the rise of micro influencers tell us about the importance of local marketing?](https://www.dacgroup.com/insights/blog/local-search/what-does-the-rise-of-micro-influencers-tell-us-about-the-importance-of-local-marketing.md): Local customers are sceptical about brand partnerships with mega influencers.
- [Google’s aggressive filtering rejects legitimate GBP customer reviews](https://www.dacgroup.com/insights/blog/local-search/googles-aggressive-filtering-rejects-legitimate-gbp-customer-reviews.md): As Q1 2022 wraps up, the world of local search is once again evolving.
- [Instagram launches new paid subscription model](https://www.dacgroup.com/insights/blog/paid-media/instagram-launches-new-paid-subscription-model.md): Instagram is set to launch subscriptions.
- [How the Oscars are adapting to stay relevant](https://www.dacgroup.com/insights/blog/strategy/how-the-oscars-are-adapting-to-stay-relevant.md): From fan polls to real-time marketing, find out how the Academy Awards and its advertisers are adapting to stay relevant in the digital age.
- [How to generate Google reviews and boost your reputation with QR codes](https://www.dacgroup.com/insights/blog/search-optimization/how-to-generate-google-reviews-and-boost-your-reputation-with-qr-codes.md): Customer reviews are a powerful ranking factor.
- [Google rolls out Pirate update and a host of Google Maps upgrades](https://www.dacgroup.com/insights/blog/local-search/google-rolls-out-pirate-update-and-a-host-of-google-maps-upgrades.md): In the world of local search, some updates are more significant than others.
- [Google Business Profile enhances security and adds new shopping features](https://www.dacgroup.com/insights/blog/local-search/google-business-profile-enhances-security-and-adds-new-shopping-features.md): Once again, it's time to double check those Google Business Profile (GBP) updates and SERP shake-ups.
- [Metaverse 101: The future of digital marketing?](https://www.dacgroup.com/insights/blog/strategy/metaverse-101-the-future-of-digital-marketing.md): Now that the dust is beginning to settle, it's time to ask "What is the metaverse?" and explore how brands are seeking to adapt and capitalize.
- [3 ways data can supercharge your omnichannel B2C strategy](https://www.dacgroup.com/insights/blog/strategy/3-ways-data-can-supercharge-your-omnichannel-b2c-strategy.md): Read our top three recommendations for building and managing data strategies using an omnichannel approach for your business.
- [Marketing masterclass: Lead generation](https://www.dacgroup.com/insights/blog/paid-media/marketing-masterclass-lead-generation.md): In the final part of our masterclass series, find out how our Google-oriented lead generation campaign increased total leads by 625% in just one year.
- [Marketing masterclass: Brand awareness](https://www.dacgroup.com/insights/blog/strategy/marketing-masterclass-brand-awareness.md): Find out how our innovative campaign brand awareness campaign used video to generate interest then deployed paid search to convert it.
- [Marketing masterclass: Online sales](https://www.dacgroup.com/insights/blog/strategy/marketing-masterclass-online-sales.md): Here's how we exceeded all expectations during a tumultuous time for retailers everywhere—and made the best possible use of our partnership with Google.
- [User-generated content: The good, the bad, and the ugly](https://www.dacgroup.com/insights/blog/creative/user-generated-content-the-good-the-bad-and-the-ugly.md): Good, bad, or ugly, user-generated content (UGC) stimulates engagement with customers.
- [How we’re making every day Earth Day](https://www.dacgroup.com/insights/blog/strategy/how-were-making-every-day-earth-day.md): Find out what DAC is doing to reduce our carbon footprint, plus get tips for making more eco-friendly choices in your daily life.
- [3 key findings from Forrester’s omnichannel study on behalf of DAC](https://www.dacgroup.com/insights/blog/strategy/3-key-findings-from-forresters-omnichannel-study-on-behalf-of-dac.md): Forrester Consulting surveyed 256 marketing leaders to assess the current and future state of omnichannel.
- [Rethink your tactics to turn virtual traffic into physical traffic](https://www.dacgroup.com/insights/blog/local-search/rethink-your-tactics-to-turn-virtual-traffic-into-physical-traffic.md): Interactions with a business's local online presence are the most important touch points in the journey to purchase.
- [Everything you need to know about bilingual business listings](https://www.dacgroup.com/insights/blog/search-optimization/everything-you-need-to-know-about-bilingual-business-listings.md): Catering to a bilingual audience?
- [Google’s quiet move: Responsive Search Ads are now the default format](https://www.dacgroup.com/insights/blog/paid-media/googles-quiet-move-responsive-search-ads-are-now-the-default-format.md): Google has quietly made Responsive Search Ads (RSAs) their default ad format.
- [One year on, has BERT really changed search forever?](https://www.dacgroup.com/insights/blog/search-optimization/one-year-on-has-bert-really-changed-search-forever.md): Just over a year since BERT got his big break, we catch up with Google's revolutionary AI to see if he did actually revolutionize search.
- [Google deprecates broad match modifier keywords: What you need to know](https://www.dacgroup.com/insights/blog/search-optimization/google-deprecates-broad-match-modifier-keywords-what-you-need-to-know.md): Google will soon deprecate broad match modifier keywords.
- [2021 predictions: How the top 3 data trends can go right (or wrong)](https://www.dacgroup.com/insights/blog/analytics/2021-predictions-how-the-top-3-data-trends-can-go-right-or-wrong.md): This year will be predictably unpredictable.
- [2021 predictions: 5 imminent trends in UX, UI, and design](https://www.dacgroup.com/insights/blog/creative/2021-predictions-5-imminent-trends-in-ux-ui-and-design.md): Ready to get to grips with VUI, AR, microinteractions, and more?
- [2021 predictions: Keep a close eye on these 4 upcoming SEO trends](https://www.dacgroup.com/insights/blog/search-optimization/2021-predictions-keep-a-close-eye-on-these-4-upcoming-seo-trends.md): Don't let these upcoming SEO trends overtake you.
- [2021 predictions: Breathe new life into your content after a tumultuous year](https://www.dacgroup.com/insights/blog/creative/2021-predictions-breathe-new-life-into-your-content-after-a-tumultuous-year.md): Will 2021 be the year voice search fulfills its potential and email proves its staying power?
- [2021 predictions: 5 developments to factor into your digital strategy](https://www.dacgroup.com/insights/blog/strategy/2021-predictions-5-developments-to-factor-into-your-digital-strategy.md): Part three of our predictions series brings us to digital strategy.
- [2021 predictions: Automation, digital TV, and the end of the cookie](https://www.dacgroup.com/insights/blog/search-optimization/2021-predictions-automation-digital-tv-and-the-end-of-the-cookie.md): We're focusing on paid media in the second part of our 2021 predictions series.
- [2021 predictions: 3 ways local listings will evolve next year](https://www.dacgroup.com/insights/blog/local-search/2021-predictions-3-ways-local-listings-will-evolve-next-year.md): In the first part of our predictions series, we reveal how local listings will assume an even more significant role in customer journeys in 2021.
- [Making meaningful connections: Local SEO in the pandemic era](https://www.dacgroup.com/insights/blog/search-optimization/making-meaningful-connections-local-seo-in-the-pandemic-era.md): The pandemic has changed searcher behavior.
- [Holiday adverts vs. 2020: How the biggest brands stack up in the year of the pandemic](https://www.dacgroup.com/insights/blog/creative/holiday-adverts-vs-2020-how-the-biggest-brands-stack-up-in-the-year-of-the-pandemic.md): Now that the holiday season is well underway, let's see if the most anticipated adverts have lived up to expectations after a torrid year.
- [Google announces passage indexing](https://www.dacgroup.com/insights/blog/search-optimization/google-announces-passage-indexing.md): Google says passage indexing will affect 7% of search queries across all languages.
- [Google throws its (heavy)weight behind local reviews](https://www.dacgroup.com/insights/blog/local-search/google-throws-its-heavyweight-behind-local-reviews-2.md): Google has Anthony Joshua as it takes the fight to its rivals in the review space—most notably the controversy-courting incumbent Trustpilot.
- [How well do responsive display ads perform?](https://www.dacgroup.com/insights/blog/paid-media/how-well-do-responsive-display-ads-perform.md): Is Google's default format the best option for the Google Display Network?
- [How diverse is DAC?](https://www.dacgroup.com/insights/blog/strategy/how-diverse-is-dac.md): We asked our staff, "How diverse is DAC?" Here are some of the highlights from our employees across 12 offices in six countries.
- [How DAC has embraced virtual events](https://www.dacgroup.com/insights/blog/strategy/how-dac-has-embraced-virtual-events.md): We have worked with select partners to produce fun, engaging, and compelling digital experiences that can be enjoyed from the comfort of home.
- [Podcasting is the new radio—and it offers priceless opportunities](https://www.dacgroup.com/insights/blog/strategy/podcasting-is-the-new-radio-and-it-offers-priceless-opportunities.md): Digital audio has been steadily establishing prominence over the past decade.
- [Webinar recap: How social analytics can make you a thought leader](https://www.dacgroup.com/insights/blog/analytics/webinar-recap-how-social-analytics-can-make-you-a-thought-leader.md): Social analytics can reveal unconventional insights, create lucrative differentiators, and inspire thought leadership that at times goes against the grain.
- [DAC at Ad Age Women to Watch: Leading innovation during crises](https://www.dacgroup.com/insights/blog/strategy/dac-at-ad-age-women-to-watch-leading-innovation-during-crises.md): DAC hosted an enlightening fireside chat at Ad Age Women to Watch 2020.
- [4 ways to ace holiday email marketing during COVID-19](https://www.dacgroup.com/insights/blog/strategy/4-ways-to-ace-holiday-email-marketing-during-covid-19.md): Reinvigorate your email marketing for Thanksgiving, Black Friday, and Cyber Monday 2020—even with the continuing impact of COVID-19.
- [Is Apple preparing to launch its own search engine?](https://www.dacgroup.com/insights/blog/search-optimization/is-apple-preparing-to-launch-its-own-search-engine.md): Apple may be attempting to launch a search engine—a move that could have game-changing real-world consequences.
- [4 ways we’re creating a more diverse workplace](https://www.dacgroup.com/insights/blog/strategy/4-ways-were-creating-a-more-diverse-workplace.md): We've taken tangible steps to promote diversity and inclusion at all DAC offices across the US, Canada, and Europe—starting with these four initiatives.

## Pages

- [ABM CONTACT PAGE](https://www.dacgroup.com/abm-snapshot-request.md): DAC is a full-funnel media agency on a global scale.
- [New York Team](https://www.dacgroup.com/ny-team.md): It takes a big team to do what we do.
- [Podcasts](https://www.dacgroup.com/insights/podcasts.md)
- [Contributing Experts](https://www.dacgroup.com/insights/contributing-experts.md): Our content contributors are the voices behind the stories, insights, and expertise you find throughout our site.
- [Newsletter](https://www.dacgroup.com/newsletter.md)
- [Politique de responsabilité sociale d’entreprise (RSE) de DAC ](https://www.dacgroup.com/a-propos-de-nous/corporate-social-responsibility.md): Chez DAC Group Holdings Limited et ses filiales (« DAC »), nous sommes convaincus que l’innovation numérique doit aller de pair avec un engagement en matière de responsabilité d’entreprise.
- [DAC Corporate Social Responsibility (CSR) Policy](https://www.dacgroup.com/about-us/corporate-social-responsibility.md): Responsible digital media for people, planet, purpose
- [EV CHARGING](https://www.dacgroup.com/ev-charging.md): Mit TransparenSEE von DAC erscheinen Ihre Ladestationen für relevante Suchanfragen ganz oben.
- [EV CHARGING](https://www.dacgroup.com/ev-ladenstationen-sichtbarkeit.md): Mit TransparenSEE von DAC erscheinen Ihre Ladestationen für relevante Suchanfragen ganz oben.
- [Local Search News Category](https://www.dacgroup.com/insights/local-search-news.md): Stay up to date with the latest local search news, expert insights, and tips for optimizing your local listings on Google Business Profile, Apple Maps, and more, to keep your business ahead.
- [Whitepapers Category page](https://www.dacgroup.com/insights/white-papers.md): Explore our collection of marketing, technology, and industry-focused white papers that offer forward-thinking insights and strategies designed to drive success in ever-changing, digital environments.
- [Insights hub](https://www.dacgroup.com/insights/hub.md): Your guide to navigating full-funnel marketing with forward-thinking insights and strategies from our experts.
- [Events Category ](https://www.dacgroup.com/insights/events.md): At DAC, we don’t just follow industry trends — we shape them.
- [Series](https://www.dacgroup.com/insights/series.md): Digital moves fast, but we move faster.
- [Blog](https://www.dacgroup.com/insights/blog.md): Stay informed with actionable insights, expert strategies, and innovative ideas to drive your marketing success Zhenya Brisker AI has already changed how people discover and evaluate brands.
- [Webinars](https://www.dacgroup.com/insights/webinars.md): Discover DAC webinars with expert insights, AI strategies, and marketing trends to stay ahead in the digital landscape.
- [Multi Year Accessibility Plan](https://www.dacgroup.com/multi-year-accessibility-plan.md)
- [Accessibility Standards Regulation](https://www.dacgroup.com/accessibility-standards-regulation.md): This policy is intended to meet the requirements of the *Integrated Accessibility Standards, Ontario Regulation 191/11* for the Information and Communications Standard set forth under the *Accessibili…
- [Statement of Organizational Commitment](https://www.dacgroup.com/statement-of-organizational-commitment.md): The DAC GROUP recognizes that the Government of Ontario supports the full inclusion of persons with disabilities as set out in the Ontario Human Rights Code (the “Code”), and the Accessibility for Ont…
- [Accessible Customer Service Policy](https://www.dacgroup.com/accessible-customer-service-policy.md): This policy is intended to meet the requirements of Accessibility Standards for Customer Service, Ontario Regulation 429/07 under the Accessibility for Ontarians with Disabilities Act, 2005, and appli…
- [Accessibility](https://www.dacgroup.com/accessibility.md): DAC Group is committed to adhering to the guidelines presented in the AODA.
- [Privacy Statement](https://www.dacgroup.com/privacy-statement.md): This Statement tells you how our website collects and protects personal data.
- [Privacy Policy](https://www.dacgroup.com/privacy-policy.md): DAC is a leading international performance marketing agency.
- [Vancouver](https://www.dacgroup.com/contact/vancouver.md): Learn more about DAC’s Vancouver office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Rochester](https://www.dacgroup.com/contact/rochester.md): Learn more about DAC’s Rochester office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Paris](https://www.dacgroup.com/contact/paris.md): Learn more about DAC’s Paris office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [New York](https://www.dacgroup.com/contact/new-york.md): Learn more about DAC’s New York office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Munich](https://www.dacgroup.com/contact/munich.md): Learn more about DAC’s Munich office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Montréal](https://www.dacgroup.com/contact/montreal.md): Learn more about DAC’s Montreal office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Madrid](https://www.dacgroup.com/contact/madrid.md): Learn more about DAC’s Madrid office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Louisville](https://www.dacgroup.com/contact/louisville.md): Learn more about DAC’s Louisville office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Los Angeles](https://www.dacgroup.com/contact/los-angeles.md): Learn more about DAC’s Los Angeles office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [London](https://www.dacgroup.com/contact/london.md): Learn more about DAC’s London office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [Chicago](https://www.dacgroup.com/contact/chicago.md): Learn more about DAC’s Chicago office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [DEI](https://www.dacgroup.com/about-us/diversity-equity-inclusion.md): At DAC, we foster a diverse, inclusive, and equitable environment, where you can bring your whole self to work.
- [DAC Accolades: Excellence in Digital Marketing](https://www.dacgroup.com/about-us/press-and-awards.md): DAC drives measurable results and transformative growth for our clients—and the industry is taking note.
- [Discover](https://www.dacgroup.com/discover.md): Curiosity is an essential trait for every marketer.
- [Case Studies](https://www.dacgroup.com/our-work/case-studies.md): DAC’s client engagements drive powerful outcomes.
- [Our Approach](https://www.dacgroup.com/our-work/our-approach.md): You’ll find DAC at the intersection of brand and performance, where content, media, and technology combine to drive powerful outcomes.
- [Our Team](https://www.dacgroup.com/about-us/our-team.md): At DAC, we have the curiosity to learn, the courage to push boundaries—and the enthusiasm to do it day in, day out.
- [Toronto](https://www.dacgroup.com/contact/toronto.md): Learn more about DAC’s Toronto office, where the brightest minds deliver best-in-class service to drive powerful outcomes.
- [About Us](https://www.dacgroup.com/about-us.md): Learn more about DAC, the full-funnel media agency that has always focused on connecting brands with customers—whoever and wherever they are.
- [Contact Us](https://www.dacgroup.com/contact.md): DAC is a full-funnel media agency on a global scale.
- [Tech Platforms](https://www.dacgroup.com/tech-platforms.md): DAC's AI-powered technology platforms help enterprise brands simplify complexity, make smarter decisions, and drive stronger marketing performance.
- [Services](https://www.dacgroup.com/services.md): Our fully integrated, full-funnel media services embrace omnichannel to support your brand's growth in every way.
- [Home](https://www.dacgroup.com/home.md): DAC is an award-winning digital media agency with 50+ years of experience driving powerful outcomes, powered by top talent and cutting-edge tech.
- [Home](https://www.dacgroup.com/home-2.md): DAC is an award-winning digital media agency with 50+ years of experience driving powerful outcomes, powered by top talent and cutting-edge tech.
- [Home](https://www.dacgroup.com/index.md): DAC is an award-winning digital media agency with 50+ years of experience driving powerful outcomes, powered by top talent and cutting-edge tech.

## Services

- [Development Category](https://www.dacgroup.com/services/development.md): Discover seamless, data-informed environments that engage users, optimize performance, and drive measurable business outcomes.
- [Creative Category](https://www.dacgroup.com/services/creative.md): Deliver emotionally resonant creative that aligns with audience intent, using DAC’s proprietary Brand Lens to tailor your brand’s essence for each platform.
- [Search Optimization Category](https://www.dacgroup.com/services/search-optimization.md): Meet searchers where they are, providing them with the most relevant information to not only attract customers but drive significant revenue.
- [Strategy Category ](https://www.dacgroup.com/services/strategy.md): Leverage data-driven insights and proprietary technology to drive growth, performance, and engagement across the customer journey.
- [Local Search](https://www.dacgroup.com/services/location-optimization.md): DAC helps multi-location businesses succeed in local SEO by maximizing visibility from the brand level to individual locations.
- [Analytics](https://www.dacgroup.com/services/analytics.md): Proove by DAC delivers precise, actionable analytics that empower businesses to turn complex data into powerful strategies.
- [Paid Media](https://www.dacgroup.com/services/paid-media.md): DAC's full-funnel media programs support every stage of the customer journey, seamlessly blending branding and performance to drive outcomes.
- [Digital Strategy](https://www.dacgroup.com/services/strategy/digital-strategy.md): Drive measurable growth with a data-driven, growth-focused digital marketing strategy, built by experts with experience in consulting and executing strategies.
- [Intelligence d’affaires](https://www.dacgroup.com/services/analytics/intelligence-daffaires.md): Grâce aux services d’intelligence d’affaires complets de DAC, vous pouvez libérer la véritable valeur des données de votre marque et prendre des décisions commerciales innovatrices.
- [Business Intelligence](https://www.dacgroup.com/services/analytics/business-intelligence.md): With DAC’s full-funnel business intelligence services, you can unleash the true value of your brand's data to activate transformative business decisions.
- [Science des données](https://www.dacgroup.com/services/analytics/science-des-donnees.md): Grâce aux services primés de science des données de DAC, vous pouvez exploiter les données de votre marque pour obtenir des informations puissantes et prendre des décisions commerciales cruciales.
- [Data Science](https://www.dacgroup.com/services/ciencia-de-datos.md): Con los galardonados servicios de ciencia de datos de DAC, puede aprovechar los datos de su marca para obtener información de gran alcance e impulsar decisiones empresariales críticas.
- [Data Science](https://www.dacgroup.com/services/analytics/data-science.md): With DAC’s award-winning data science services, you can leverage your brand's data to glean powerful insights and drive critical business decisions.
- [Intégration des données](https://www.dacgroup.com/services/development/integration-des-donnees.md): Les services d’intégration de données de DAC révèlent de nouvelles opportunités et informent les décisions commerciales, vous permettant d'atteindre des résultats plus importants plus rapidement.
- [Data Integration](https://www.dacgroup.com/services/development/data-integration.md): DAC’s data integration services reveal new opportunities and inform business decisions, empowering you to unlock bigger outcomes faster.
- [Strategic Audience Market Insight](https://www.dacgroup.com/services/strategy/strategic-audience-market-insight.md): Discover DAC’s digital strategy and insights solutions.
- [Creative Ideation](https://www.dacgroup.com/services/creative/creative-ideation.md): Spark innovation and drive powerful outcomes with creative media planning.
- [Creative Production](https://www.dacgroup.com/services/creative/creative-production.md): Discover DAC’s creative digital media solutions, from impactful content creation and video production services to seamless UX design.
- [Traditionelles und Offline Media](https://www.dacgroup.com/services/paid-media/traditionelle-medien.md): Die traditionellen Medienlösungen von DAC sind ein One-to-many-Kommunikationsmodell und verbinden Sie mit dem richtigen Publikum, zur richtigen Zeit, im richtigen Format.
- [Traditional Media](https://www.dacgroup.com/services/paid-media/traditional-media.md): A one-to-many communication model, DAC’s traditional media solutions connect you to the right audience, at the right time, in the right format.
- [Reputation Management](https://www.dacgroup.com/services/location-optimization/reputation-management.md): Tap into the full potential of customer reviews, ratings, and interactions to elevate sentiment, perception, and performance with DAC's reputation management services.
- [Gestion de la présence locale](https://www.dacgroup.com/services/location-optimization/gestion-de-la-presence-locale.md): De la gestion de votre profil Google Business à la création, la maintenance et l'optimisation des listes dans les annuaires numériques, DAC amplifie votre présence locale.
- [Local Presence Management](https://www.dacgroup.com/services/location-optimization/local-presence-management.md): From managing your Google Business Profile to creating, maintaining, and optimizing listings across digital directories, DAC amplifies your local presence.
- [Médias sociaux](https://www.dacgroup.com/services/paid-media/medias-numeriques/medias-sociaux.md): Chez DAC, nous savons exactement comment transformer les likes, les partages et les upvotes en puissants résultats commerciaux.
- [Social Media](https://www.dacgroup.com/services/paid-media/digital-media/social-media.md): At DAC, we know exactly how to transform likes, shares, and upvotes into powerful business outcomes.
- [Programmatic Display](https://www.dacgroup.com/services/paid-media/digital-media/programmatic-display.md): Elevate your brand's reach and impact with DAC’s programmatic and display media services.
- [Marketing en buscadores](https://www.dacgroup.com/services/medios-de-pago/medios-digitales/marketing-en-buscadores.md): Consigue mayor rango y visibilidad, dirige tráfico cualificado y aumenta las conversiones con las galardonadas soluciones de marketing en buscadores de DAC.
- [Search Engine Marketing](https://www.dacgroup.com/services/paid-media/digital-media/search-engine-marketing.md): Achieve higher rankings, drive qualified traffic, and increase conversions with DAC’s award-winning search marketing solutions.
- [SEO Content](https://www.dacgroup.com/services/search-optimization/search-engine-optimization/seo-content.md): Boost your brand’s visibility with SEO content optimization.
- [SEO Audit](https://www.dacgroup.com/services/search-optimization/search-engine-optimization/seo-audit.md): Unlock your brand’s full potential with an SEO site analysis.
- [Web Analytics](https://www.dacgroup.com/services/analytics/web-analytics.md): DAC’s data analysts map digital marketing insights to your performance goals to uncover the need-to-knows and must-dos for powerful outcomes.
- [Web Development](https://www.dacgroup.com/services/development/web-development.md): Captivate audiences with accessible, eye-catching digital experiences informed by data, enhanced by collaboration, and built by DAC’s industry-leading in-house developers.
- [Content Strategy](https://www.dacgroup.com/services/strategy/content-strategy.md): Our digital content strategy services empower your brand to engage audiences, enhance the user experience, and drive powerful outcomes.
- [Web Design](https://www.dacgroup.com/services/development/web-design.md): DAC’s developers and creatives collaborate to captivate customers with exemplary UX and UI, accessibility compliance, and data-driven content.
- [Digital Media](https://www.dacgroup.com/services/paid-media/digital-media.md): Outperform your competitors across every platform with DAC’s personalized, integrated paid digital media solutions.
- [Local SEO](https://www.dacgroup.com/services/search-optimization/local-seo.md): Find out how our local search experts and cutting-edge tech can boost your location rankings, increase citations, and attract loyal customers.
- [Search Engine Optimization](https://www.dacgroup.com/services/search-optimization/search-engine-optimization.md): Meet your audiences where they are with full-funnel search engine optimization services that keep your brand top of mind at all times.

## Techs

- [IRIS – Pulse](https://www.dacgroup.com/tech-platforms/iris/pulse.md): Turn reports into real-time intelligence with IRIS Pulse.
- [IRIS – Labs](https://www.dacgroup.com/tech-platforms/iris/labs.md): IRIS Labs creates bespoke dashboards and reporting solutions that transform complex data into actionable insights and smarter business decisions.
- [IRIS – Media](https://www.dacgroup.com/tech-platforms/iris/media.md): IRIS Media connects planning, investment, and optimization to help brands make smarter media decisions and continuously improve results.
- [TotalSERP](https://www.dacgroup.com/tech-platforms/totalserp.md): Meet TotalSERP, the AI-powered, enterprise SEO solution to dominate brand discovery across paid, organic, and local channels.
- [Technology – Guardrail ](https://www.dacgroup.com/tech-platforms/guardrail.md): DAC’s infinitely customizable AI interface revolutionizes productivity—with a reassuring layer of brand safety built in as standard.
- [Api](https://www.dacgroup.com/tech-platforms/local-optimization/api.md): Syndicate business listings across every directory with DataAnywhere, DAC’s API platform that saves time, simplifies processes, and drives efficiencies.
- [Store Pages](https://www.dacgroup.com/tech-platforms/local-optimization/location-pages.md): DAC’s store pages and locators are critical to local SEO.
- [TransparenSEE](https://www.dacgroup.com/tech-platforms/local-optimization/transparensee.md): DAC’s exclusive multi-location management dashboard makes tracking, monitoring, and optimizing all your business listings a breeze.
- [Local Optimization](https://www.dacgroup.com/tech-platforms/local-optimization.md): DAC’s local search platforms address the unique challenges faced by multi-location businesses online.
- [Iris](https://www.dacgroup.com/tech-platforms/iris.md): From insight to action, IRIS helps enterprise brands uncover opportunities, improve performance, and navigate change with confidence.

## Work

- [Scaling from search-led performance to full-funnel growth](https://www.dacgroup.com/our-work/case-studies/carfax-canada-full-funnel-media-growth.md): Discover how DAC helped CARFAX Canada expand its media strategy, strengthen brand awareness and drive growth across the customer journey.
- [Bringing Clients Back into the Stores](https://www.dacgroup.com/our-work/case-studies/the-fresh-market.md): Our partnership with The Fresh Market redefined local grocery marketing in a highly competitive landscape.
- [Boosting reviews and ratings](https://www.dacgroup.com/our-work/case-studies/consumer-electronics.md): A global consumer electronics brand approached DAC to improve its overall volume and star ratings for customer reviews.
- [Reclaiming map visibility post‑pandemic](https://www.dacgroup.com/our-work/case-studies/mty-group.md): Find out how we helped MTY restaurant brands bounce back from the pandemic by showing up first in Google Map results, outranking their competitors.
- [Maximizing ROAS on tight budgets](https://www.dacgroup.com/our-work/case-studies/la-maison-simons.md): Against all odds, during COVID-19's initial peak we drove outrageous performance for a major Canadian fashion retailer.
- [Hyper-local micro‑influencers drive tool adoption](https://www.dacgroup.com/our-work/case-studies/community-bank.md): Our client had to engage the right audience in order to share a valuable new tool with current and prospective customers.
- [Targeting UHNW leads via digital omnichannel](https://www.dacgroup.com/our-work/case-studies/netjets.md): We used data analytics to understand hard-to-reach, ultra-high-net-worth individuals in EMEA, delivering a transformative omnichannel strategy.
- [Acquiring customers via social and local media](https://www.dacgroup.com/our-work/case-studies/oak-fort.md): Together with OAK + FORT, we proved that social media marketing can be so much more than awareness and aesthetics—even in the world of fashion.
- [Decreasing conversion costs via geo‑targeted PPC](https://www.dacgroup.com/our-work/case-studies/econofitness.md): Éconofitness was facing a problem almost every modern business comes up against: growing online conversions.
- [Toning up SEM for membership acceleration](https://www.dacgroup.com/our-work/case-studies/fit4less.md): Fit4Less is all about fun, friendly, judgment-free fitness—but we approached this challenge in the same way an athlete might train for the Olympics.
- [Increasing local visibility for jewelry brand](https://www.dacgroup.com/our-work/case-studies/gas-bijoux.md): How could premium jewelry brand Gas Bijoux boost its visibility on Google and other channels?
- [SEO-led content drives visits, keywords, sentiment](https://www.dacgroup.com/our-work/case-studies/quill.md): DAC worked with Quill.com to create a conversion-oriented content strategy.

## Whitepapers

- [Survive the Rush,Own the Season](https://www.dacgroup.com/insights/white-papers/survive-the-rush-own-the-season.md): Download DAC’s holiday marketing playbook for strategies to build demand early, win discovery and trust, optimise live performance and extend customer value beyond Cyber Week
- [SEO vs. AI Visibility Quiz: Diagnose What’s Really Holding Back Performance ](https://www.dacgroup.com/insights/white-papers/seo-vs-ai-visibility-quiz-diagnose-whats-really-holding-back-performance.md): Take this 5-minute SEO vs AI Visibility Quiz to identify whether to focus on traditional SEO, AI optimization, or both based on your biggest challenge.
- [How To Use Location-Based Planning To Improve Media Precision And Personalization](https://www.dacgroup.com/insights/white-papers/how-to-use-location-based-planning-to-improve-media-precision-and-personalization.md): A 2026 Forrester Consulting study commissioned by DAC explores how zip-code-level consumer cohorts help B2C marketers improve ROAS, media efficiency, and measurable revenue impact.
- [The DAC Media Playbook: Where Media, AI, and Growth Converge](https://www.dacgroup.com/insights/white-papers/the-dac-media-playbook-where-media-ai-and-growth-converge.md): Download the DAC Media Playbook , your guide to mastering media, AI, and analytics in the era where marketing growth is being redefined.
- [Generative Marketing Intelligence: A new way for innovative brands to drive efficiency and performance](https://www.dacgroup.com/insights/white-papers/generative-marketing-intelligence-a-new-way-for-innovative-brands-to-drive-efficiency-and-performance.md): :A new way for innovative brands to drive efficiency and performance
- [The 2026 Local AI Search Readiness Playbook: 6 Questions Every Multi-Location Brand Must Answer to Win](https://www.dacgroup.com/insights/white-papers/the-2026-local-ai-search-readiness-playbook-6-questions-every-multi-location-brand-must-answer-to-win.md): The 2026 Local AI Search Readiness Playbook: 6 Questions Every Multi-Location Brand Must Answer to Win
- [The 2025 Q4 Strategy Playbook: Winning in a Shifting US Holiday Market ](https://www.dacgroup.com/insights/white-papers/the-2025-q4-strategy-playbook-winning-in-a-shifting-us-holiday-market.md): Q4 is retail’s main stage.
- [4 Shifts Every Retail Marketer Must Make Now: The strategies redefining retail growth in 2025.](https://www.dacgroup.com/insights/white-papers/4-shifts-every-retail-marketer-must-make-now.md)
- [AI Overviews vs. the Maps Pack: An Analysis of How Query Intent Variation Affects Google SERP Features](https://www.dacgroup.com/insights/white-papers/ai-overviews-vs-the-maps-packan-analysis-of-how-query-intent-variation-affects-google-serp-features.md)
- [The Future of Personalization- How brands can win with location-based marketing](https://www.dacgroup.com/insights/white-papers/the-future-of-personalization-how-brands-can-win-with-location-based-marketing.md): The Future of Personalization- How brands can win with location-based marketing
- [The Forgotten “W” (Where) Improves Media And Creative Outcomes](https://www.dacgroup.com/insights/white-papers/the-forgotten-w-where-improves-media-and-creative-outcomes.md)
- [2024 Marketing Recap: 14 Key Stories That Shaped the Industry and What’s Ahead for 2025](https://www.dacgroup.com/insights/white-papers/2024-marketing-recap-14-key-stories-that-shaped-the-industry-and-whats-ahead-for-2025.md): Get the inside scoop on 2024's biggest marketing disruptions and how they will impact your strategy in the year ahead.
- [Harnessing the power of data to drive strategic growth](https://www.dacgroup.com/insights/white-papers/harnessing-the-power-of-data-to-drive-strategic-growth.md)
- [Leveraging Traditional and Digital Media Channels For Brand Campaigns](https://www.dacgroup.com/insights/white-papers/leveraging-traditional-and-digital-media-channels-for-brand-campaigns.md)
- [Discover how to Navigate the Evolving SEO, SEM, and Shopping Landscape](https://www.dacgroup.com/insights/white-papers/discover-how-to-navigate-the-evolving-seo-sem-and-shopping-landscape.md)
- [Navigating AI disruption: A CMO’s strategic blueprint](https://www.dacgroup.com/insights/white-papers/navigating-ai-disruption-a-cmos-strategic-blueprint-3.md): Discover actionable strategies to integrate AI into your processes, highlighting the importance of training, targeted recruitment and technology investment.
- [Marketers Are Caught Up In Generative AI’s Hype](https://www.dacgroup.com/insights/white-papers/marketers-are-caught-up-in-generative-ais-hype.md): Explore the influence of generative AI on marketing.
- [Conceptual Cartesian Mapping: Leveraging Large Language Models for Text Content Optimization and Idea Exploration](https://www.dacgroup.com/insights/white-papers/large-language-models.md): Conceptual Cartesian Mapping: Leveraging Large Language Models for Text Content Optimization and Idea Exploration
- [Predictions 2024](https://www.dacgroup.com/insights/white-papers/predictions-2024-2.md): Embrace the imminent shifts in marketing driven by new technologies, platforms, regulations, and evolving consumer behaviors.
- [How to make brands safer and stronger in an AI World](https://www.dacgroup.com/insights/white-papers/how-to-make-brands-safer-and-stronger-in-an-ai-world.md): Stay ahead of the AI game and strike the right balance between AI benefits and brand safety—download our exclusive report today.
- [Breaking down the myths of marketing mix modeling](https://www.dacgroup.com/insights/white-papers/breaking-down-the-myths-of-marketing-mix-modeling.md): Most brands view MMM as a critical part of the analytics toolkit, but are often misled about what it can and cannot do.
- [Why Local Presence Management is critical to brand health](https://www.dacgroup.com/insights/white-papers/why-local-presence-management-is-critical-to-brand-health.md)
- [Plan for long-term growth with a full-funnel performance mindset](https://www.dacgroup.com/insights/white-papers/plan-for-long-term-growth-with-a-full-funnel-performance-mindset.md): Your guide to media planning in 2023.
- [Not Your Father’s SEO: How Brands Can Own the SERP](https://www.dacgroup.com/insights/white-papers/not-your-fathers-seo-how-brands-can-own-the-serp.md)
- [Reputation management report 2022](https://www.dacgroup.com/insights/white-papers/reputation-management-report-2022.md)
- [The marketer’s guide to web analytics in a privacy-first world](https://www.dacgroup.com/insights/white-papers/the-marketers-guide-to-web-analytics-in-a-privacy-first-world.md)
- [Create Competitive Differentiation By Integrating Your Digital And Physical Experiences](https://www.dacgroup.com/insights/white-papers/create-competitive-differentiation-by-integrating-your-digital-and-physical-experiences.md)
- [Digital marketing in 2022](https://www.dacgroup.com/insights/white-papers/digital-marketing-in-2022.md)
- [Retail Renaissance: Experiential Retail](https://www.dacgroup.com/insights/white-papers/retail-renaissance-experiential-retail.md)
- [The Rise of Voice Search: Make Your Brand Heard](https://www.dacgroup.com/insights/white-papers/the-rise-of-voice-search-make-your-brand-heard.md)
- [Enterprise-to-Local Digital Marketing Playbook](https://www.dacgroup.com/insights/white-papers/enterprise-to-local-digital-marketing-playbook.md): Explore why Enterprise-to-Local is the new foundational marketing strategy, allowing marketers to deliver better customer experiences no matter how, when, or where they take place.
- [Serving Up Consumer Insights: Quick Service and Fast Casual Restaurants](https://www.dacgroup.com/insights/white-papers/serving-up-consumer-insights-quick-service-and-fast-casual-restaurants.md): How do quick service and fast casual brands stay ahead and build customer loyalty with digital marketing?
- [Departures, Destinations and Disruptors](https://www.dacgroup.com/insights/white-papers/departures-destinations-and-disruptors.md): How do travel and hospitality brands stay ahead in digital?
- [The Future of Digital Marketing is Now: Are You Ready?](https://www.dacgroup.com/insights/white-papers/the-future-of-digital-marketing-is-now-are-you-ready.md): It's more important than ever for marketers to align to user intent and remain relevant throughout the consumer decision journey.
- [Customer-First Retail](https://www.dacgroup.com/insights/white-papers/customer-first-retail.md): The retail industry has been bombarded by unprecedented change in recent years.
- [The Apple Effect](https://www.dacgroup.com/insights/white-papers/the-apple-effect.md): Buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.

## Events

- [DAC at CommerceNext Growth Show 2026](https://www.dacgroup.com/insights/events/dac-at-commercenext-growth-show-2026.md): DAC will attend CommerceNext Growth Show 2026 on June 23–24 in New York City.
- [Digital Marketing for Financial Services Summit, New York](https://www.dacgroup.com/insights/events/dmfs-newyork.md): DAC will be at the Digital Marketing for Financial Services (DMFS) New York Summit on November 6 & 7, 2025.
- [eTail Toronto](https://www.dacgroup.com/insights/events/etail-toronto.md): Join DAC at eTail Toronto 2025 to explore omnichannel strategies, AI-driven retail insights, and growth innovations.
- [RCC Store Conference](https://www.dacgroup.com/insights/events/rcc-store-conference.md): DAC will be at RCC Store 2025 in June 3-4 in the Toronto Congress Center.
- [DAC at POSSIBLE Miami 2026](https://www.dacgroup.com/insights/events/dac-at-possible-miami-2026-2.md): DAC will attend POSSIBLE Miami 2026 from 27–29 April at Fontainebleau Miami Beach & Eden Roc.
- [Masterclassing Seattle 2025](https://www.dacgroup.com/insights/events/masterclassing-seattle.md): DAC is attending Masterclassing Seattle on April 8, 2025.
- [The DAC 2024 Account Summit: Making It Real](https://www.dacgroup.com/insights/events/the-dac-2024-account-summit-making-it-real.md)
- [CommerceNext Growth Show](https://www.dacgroup.com/insights/events/commercenext-growth-show.md): DAC will be at CommerceNext Growth Show in New York on June 24 - 26 at the Hilton Hotel in New York.
- [POSSIBLE Miami 2024](https://www.dacgroup.com/insights/events/possible-miami-2024.md): This year again DAC Team will bw at POSSIBLE in Miami.
- [DAC will be at CommerceNext event to discuss Google pMax](https://www.dacgroup.com/insights/events/dac-will-be-at-commercenext-event-to-discuss-google-pmax.md)
- [Possible 2023: The Fresh Market Anti-Inflation Recipe](https://www.dacgroup.com/insights/events/possible-2023-the-fresh-market-anti-inflation-recipe.md): Possible 2023 Event content dedicated to future-thinking marketers combined with innovation and emerging technologies.

## Awards

- [DAC and Del Arte win Silver at the European Agency Awards 2026](https://www.dacgroup.com/about-us/press-and-awards/dac-del-arte-european-agency-awards-2026-silver.md): DAC and Del Arte win Silver at the European Agency Awards 2026 for a data-driven local marketing strategy supporting 193 restaurants in France.
- [DAC earns five finalist spots at the 2026 Global Digital Excellence Awards](https://www.dacgroup.com/about-us/press-and-awards/global-digital-excellence-awards-2026-shortlist.md): DAC earns five finalist spots at the 2026 Global Digital Excellence Awards, recognizing standout client work across paid media and integrated marketing.
- [DAC shortlisted three times at the 2026 US Search Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-2026-us-search-awards.md): DAC earns three 2026 US Search Awards shortlist spots for local SEO, PPC, and Best Large Integrated Search Agency.
- [DAC and Pep Boys win Silver at the 2026 US Agency Awards ](https://www.dacgroup.com/about-us/press-and-awards/dac-pep-boys-silver-us-agency-awards-2026.md): DAC and Pep Boys win Silver at the 2026 US Agency Awards for their “Early Black Friday Hype” campaign, recognised for its effectiveness.
- [DAC Louisville Named a 2026 Best Place to Work in Greater Louisville](https://www.dacgroup.com/about-us/press-and-awards/dac-louisville-best-place-to-work-greater-louisville-2026.md): DAC Louisville has been named a 2026 Best Place to Work in Greater Louisville, recognising the team’s strong culture, collaboration and employee experience.
- [DAC wins Digital Agency of the Year 2026 at the Global Business Tech Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-wins-digital-agency-of-the-year-2026-at-the-global-business-tech-awards.md): For DAC, these wins underscore our commitment to building what modern brands need to compete: integrated performance thinking, enterprise-grade execution, and proprietary technology that turns complexity into clarity.
- [TransparenSEE Earns 2026 Customer Excellence Awards from Capterra and Software Advice](https://www.dacgroup.com/about-us/press-and-awards/transparensee-customer-excellence-2026.md): TransparenSEE by DAC earns 2026 Customer Excellence Awards from Capterra and Software Advice, recognized for Ease of Use and Customer Support across content and social media management.
- [DAC Wins Standout B2B PPC Campaign of the Year](https://www.dacgroup.com/about-us/press-and-awards/dac-wins-standout-b2b-ppc-campaign-of-the-year.md): DAC wins Standout B2B PPC Campaign of the Year at the 2025 Global Digital Excellence Awards, celebrating strategic innovation and high-performance media results.
- [DAC Wins Silver at the 2025 US Agency Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-wins-silver-at-the-2025-us-agency-awards.md): DAC has won Silver at the 2025 US Agency Awards for Best PPC Campaign, celebrating excellence in strategic execution and performance marketing.
- [DAC Shortlisted at the 2025 European Agency Awards for Best Local Campaign ](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-at-the-2025-european-agency-awards-for-best-local-campaign.md): We’re proud to announce that DAC has been shortlisted in the 2025 European Agency Awards in the category “Best Local Campaign.”
- [DAC Named 2025 Search Engine Land Awards Finalist   ](https://www.dacgroup.com/about-us/press-and-awards/dac-named-2025-search-engine-land-awards-finalist.md): Search Engine Land announced DAC as a finalist for “Best Integration Of Search Into Omnichannel Marketing.”
- [DAC Named One of the 2025 Best Places to Work for Women ](https://www.dacgroup.com/about-us/press-and-awards/dac-named-one-of-the-2025-best-places-to-work-for-women.md): DAC has been recognized by Best Companies Group as one of the 2025 Best Places to Work for Women in the Large Employer category.
- [DAC Shortlisted at the OMMA Awards 2025](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-at-the-omma-awards-2025.md): We’re proud to announce that DAC has been shortlisted at the OMMA Awards 2025 in the category Search Marketing: SEO Campaign.
- [DAC Receives Multiple Shortlists at the European Paid Media Awards ](https://www.dacgroup.com/about-us/press-and-awards/dac-receives-multiple-shortlists-at-the-european-paid-media-awards.md): We’re proud to announce that DAC has been shortlisted in seven categories at the European Paid Media Awards 2025.
- [Celebrating 9 Global Search Awards Shortlist Nominations](https://www.dacgroup.com/about-us/press-and-awards/awards-global-search-awards-shortlist.md): DAC has been shortlisted for 9 Global Search Awards - from best PPC and SEO campaigns to recognition as a top global integrated agency.
- [DAC Shortlisted at the 2025 Digiday Awards for Best Search Campaign](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-at-digiday-awards.md): DAC has been shortlisted in the Best Search Campaign category at the Digiday Awards 2025.
- [TransparenSEE Shortlisted at the Digiday Technology Awards 2025](https://www.dacgroup.com/about-us/press-and-awards/transparensee-shortlisted-at-the-digiday-technology-awards-2025.md): TransparenSEE Shortlisted at the Digiday Technology Awards 2025.
- [DAC Celebrates Multiple Shortlists at the US Search Awards 2025](https://www.dacgroup.com/about-us/press-and-awards/dac-celebrates-multiple-shortlists-at-the-us-search-awards-2025.md): We're delighted to announce that DAC has been shortlisted in four prestigious categories at the US Search Awards 2025.
- [DAC Named a 2025 Best Place to Work in Greater Louisville](https://www.dacgroup.com/about-us/press-and-awards/dac-named-a-2025-best-place-to-work-in-greater-louisville.md): We're excited to announce that DAC has been honored as one of Louisville Business First's 2025 Best Places to Work in Greater Louisville!
- [Former dentsu senior digital lead Zhenya Brisker Joins DAC as VP of Digital Media](https://www.dacgroup.com/about-us/press-and-awards/former-dentsu-senior-digital-lead-zhenya-brisker-joins-dac-as-vp-of-digital-media.md): DAC, an international full-funnel media agency, is thrilled to announce the appointment of Zhenya Brisker as Vice President of Digital Media.
- [TransparenSEE Recognized with Capterra’s 2025 “Best Ease Of Use” Badge for Content Management Category](https://www.dacgroup.com/about-us/press-and-awards/transparensee-recognized-with-capterras-2025-best-ease-of-use-badge-for-content-management-category.md)
- [DAC & Del Arte Shortlisted in The Drum Awards 2025](https://www.dacgroup.com/about-us/press-and-awards/dac-del-arte-shortlisted-in-the-drum-awards-2025.md): We’re thrilled to announce that DAC has been shortlisted in The Drum Awards for Marketing 2025 in the category “Brilliant Use of Data/Insight” for our campaign with Del Arte.
- [DAC Wins Silver at the 2025 European Search Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-in-the-european-search-awards.md): We are proud to share that DAC has not only been shortlisted but also made the winners list at the 2025 European Search Awards, receiving Silver in the “Best Local Campaign (PPC) (Large)” category for…
- [DAC Named 2025 Most Innovative Independent Media Agency by Digiday Media Buying & Planning Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-in-the-2025-digiday-media-buying-planning-awards.md): We’re excited to share that DAC has been named Most Innovative Independent Media Agency 2025 for our TotalSERP: A 360 Search Approach by Digiday Media Buying & Planning Awards.
- [DAC Named One of the 2025 Best Companies to Work for in New York](https://www.dacgroup.com/about-us/press-and-awards/best-companies-to-work-for-in-new-york.md): The New York State Council of the Society for Human Resource Management, Best Companies Group, BridgeTower Media and Rochester Business Journal have named DAC as one of the 2025 Best Companies to Work for in New York.
- [Kiran Prashad, DAC’s COO Wins Silver Globee® Award for Digital Marketing Innovation](https://www.dacgroup.com/about-us/press-and-awards/kiran-prashad-dacs-coo-wins-silver-globee-award-for-digital-marketing-innovation.md): We are thrilled to announce that Kiran Prashad, Partner and Chief Operating Officer at DAC, has been honored with a Silver Globee® Award in the category of *Woman Executive of the Year – Technology Products and Services*.
- [DAC Names Rob Elliott as New Chief Financial Officer](https://www.dacgroup.com/about-us/press-and-awards/dac-names-rob-elliott-as-new-chief-financial-officer.md): DAC, a leading international media agency, is pleased to announce the appointment of Rob Elliott as the company’s new Chief Financial Officer (CFO).
- [DAC Named Integrated Search Agency of the Year at the US Agency Awards 2024](https://www.dacgroup.com/about-us/press-and-awards/dac-named-integrated-search-agency-of-the-year-at-the-us-agency-awards-2024.md): DAC is proud to announce that we have been recognized as Integrated Search Agency of the Year at the US Agency Awards 2024.
- [DAC Wins App Growth Award at Google’s 2024 Agency Excellence Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-wins-app-growth-award-at-googles-2024-agency-excellence-awards.md): We are thrilled to announce that DAC has been honored with the App Growth award at Google’s 2024 Agency Excellence Awards.
- [DAC Shortlisted for Digiday Award’s Best Search Campaign](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-for-digiday-awards-best-search-campaign.md): We’re excited to share that DAC, in partnership with Brooks Running, has been named a finalist at the 2024 Digiday Awards in the "Best Search Campaign" category for our innovative "Running Down Brand CPCs" campaign!
- [DAC Shortlisted for 2024 Digiday Technology Award](https://www.dacgroup.com/about-us/press-and-awards/dac-shortlisted-for-2024-digiday-technology-award.md): We are thrilled to announce that DAC, in partnership with our client Jack in the Box, has been shortlisted for the prestigious 2024 Digiday Technology Award in the category "Best Location Data Platfor…
- [DAC Wins Best Use of Search – Travel/Leisure (SEO) at the US Search Awards 2024](https://www.dacgroup.com/about-us/press-and-awards/dac-celebrates-us-search-awards-2024-shortlisting.md): DAC is proud to announce our win at the US Search Awards 2024, where we secured the Best Use of Search – SEO – Travel/Leisure award for our campaign with Holland America Line, “Growth Despite Turbulen…
- [DAC Celebrates Takes Home Two Awards at the Global Search Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-celebrates-shortlisting-for-multiple-awards-at-the-global-search-awards.md): DAC is excited to share that we took home awards for Best Canadian SEO campaign and Best Canadian PPC campaign at the 2024 Global Search Awards in partnership with our client MNP.
- [DAC Celebrates Dual Nomination at the Global Agency Awards for Best PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/dac-celebrates-dual-nomination-at-the-global-agency-awards-for-best-ppc-campaign.md): DAC is thrilled to announce our shortlisting in the Best PPC Campaign category at the prestigious Global Agency Awards 2024.
- [DAC x Renaissance](https://www.dacgroup.com/about-us/press-and-awards/dac-x-renaissance.md): International media agency, DAC, announces a new partnership with Renaissance, a non-profit organization dedicated to socio-professional integration and environmental support.
- [DAC x Groupe Marie Claire](https://www.dacgroup.com/about-us/press-and-awards/dac-x-groupe-marie-claire-2.md): DAC Montréal announces a strategic collaboration with the Groupe Marie Claire to boost its local presence management and the reputation of its brands.
- [DAC, in Partnership with David Lloyd Clubs, Named Finalist at the 2024 European Search Awards](https://www.dacgroup.com/about-us/press-and-awards/dac-in-partnership-with-david-lloyd-clubs-named-finalist-at-the-2024-european-search-awards-2.md): As fitness venues strive to recover from economic headwinds, David Lloyd Clubs has set its sights on redefining its presence as a premier wellness destination.
- [DAC wins in two categories at Performance Marketing Awards 2024](https://www.dacgroup.com/about-us/press-and-awards/david-lloyd-clubs-dac-shortlisted-for-3-prestigious-performance-marketing-awards-2024.md): In an industry where convenience is prioritized, simply being another option is not enough.
- [DAC & Auto Client Wins Summit International Award for Integrated Campaign, Consumer](https://www.dacgroup.com/about-us/press-and-awards/dac-wins-summit-international-award-for-integrated-campaign-consumer.md): DAC has been selected as a winner of the Summit Marketing Effectiveness Award 2023 for its work with an auto services client on "Navigating Post-Pandemic Marketing Challenges" in the category Integrated Campaign, Consumer.
- [DAC New York Office Wins Best Companies to Work for in New York 2024](https://www.dacgroup.com/about-us/press-and-awards/dac-new-york-office-wins-best-companies-to-work-for-in-new-york-2024.md): The New York State Council of the Society for Human Resource Management, Best Companies Group and Rochester Business Journal have named DAC New York as one of the 2024 Best Companies to Work for in New York.
- [Bridgestone and DAC drives 6% lift in brand development index with DV360 CTV](https://www.dacgroup.com/about-us/press-and-awards/bridgestone-and-dac-drives-6-lift-in-brand-development-index-with-dv360-ctv.md): Discover how Bridgestone and DAC in partnership with Google leveraged CTV via DV360 to drive impressive results in our latest case study.
- [DAC Appoints Maura Pierson as Vice President of Media Planning](https://www.dacgroup.com/about-us/press-and-awards/dac-appoints-maura-pierson-as-vice-president-of-media-planning.md): [Toronto, Canada, Jan.22.2024] – DAC, a leading international media agency, is pleased to announce the appointment of Maura Pierson as the company’s new Vice President of Media Planning.
- [DAC Names Vito Rezza as New Chief Financial Officer](https://www.dacgroup.com/about-us/press-and-awards/dac-names-vito-rezza-as-new-chief-financial-officer.md): [Toronto, Canada, Jan.12.2024] - DAC, a leading international media agency, is pleased to announce the appointment of Vito Rezza as the company's new Chief Financial Officer (CFO).
- [DAC Wins 4 US Agency Awards Including Marketing & Integrated Agency of the Year](https://www.dacgroup.com/about-us/press-and-awards/dac-wins-4-us-agency-awards.md): We are thrilled to announce DAC’s remarkable achievement at the US Agency Awards 2023, winning 4 prestigious awards.
- [DAC Welcomes Robert Cooney Back to the Agency as VP, Client Strategy](https://www.dacgroup.com/about-us/press-and-awards/dac-welcomes-robert-cooney-back-to-the-agency-as-vp-client-strategy.md): DAC, a leading media agency, is pleased to announce the return of Robert Cooney to the company as Vice President of Client Strategy.
- [DAC and The Fresh Market Partnership Wins Search Engine Land’s 2023 “Best Local Search Marketing Initiative – PPC” Award](https://www.dacgroup.com/about-us/press-and-awards/dac-and-the-fresh-market-partnership-wins-search-engine-lands-2023-best-local-search-marketing-initiative-ppc-award.md): Media agency DAC has been awarded Search Engine Land’s “Best Local Search Marketing Initiative – PPC”, recognizing their successful “Anti-inflation Recipe” campaign executed in partnership with The Fr…
- [OMMA Awards 2023 Winner: Search Marketing: SEO Campaign](https://www.dacgroup.com/about-us/press-and-awards/omma-awards-2023-winner-search-marketing-seo-campaign.md): Facing serious headwinds during the reopening of ports following the pandemic, Holland America Line partnered with DAC to drive qualified organic traffic.
- [2023 Women in Business Awards Winner: Jenna Watson](https://www.dacgroup.com/about-us/press-and-awards/2023-women-in-business-awards-winner-jenna-watson.md): We already knew that Jenna Watson, our Senior Vice President of Digital Media, is a shining star—and now it's official!
- [Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative – PPC](https://www.dacgroup.com/about-us/press-and-awards/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc.md): Addressing the many challenges brought by the COVID-19 pandemic as well as the economic recession and inflation that followed, DAC leveraged its unrivaled expertise in local to not only retain but grow The Fresh Market’s customer base.
- [OMMA Awards 2023: DAC is shortlisted in five categories](https://www.dacgroup.com/about-us/press-and-awards/2023-omma-awards-dac-is-shortlisted-in-five-categories.md): The 2023 award season has once again brought exciting news for our team at DAC!
- [A new and fruitful partnership for Belron Canada and DAC](https://www.dacgroup.com/about-us/press-and-awards/a-new-and-fruitful-partnership-for-belron-canada-and-dac.md): Belron Canada, which operates the flagship brands Speedy Glass and Lebeau Vitres d'autos, has entrusted digital marketing agency DAC with its new project to optimize the discoverability of its brands.
- [DAC announces a partnership with KENT building supplies](https://www.dacgroup.com/about-us/press-and-awards/dac-announces-a-partnership-with-kent-building-supplies.md): The objective of this new collaboration is to support KENT in its digital evolution, refocusing campaigns and content around the needs of customers, whether they are home renovation enthusiasts or professionals.
- [DAC is now a Google Business Messages partner](https://www.dacgroup.com/about-us/press-and-awards/dac-is-now-a-google-business-messages-partner.md): Having worked tirelessly to demonstrate our exceptional capabilities in local presence management, DAC has been has named as an official Google partner for Business Messages.
- [Digiday Technology Awards 2023 Shortlist: Best Location Data Platform](https://www.dacgroup.com/about-us/press-and-awards/digiday-technology-awards-2023-shortlist-best-location-data-platform.md): In addition to our unique suite of services and some of the industry's brightest minds, DAC's exclusive in-house technology sets us apart in a fast-changing and highly competitive marketing landscape.
- [2023 US Search Awards: DAC is shortlisted in four categories](https://www.dacgroup.com/about-us/press-and-awards/2023-us-search-awards-dac-is-shortlisted-in-four-categories.md): The 2023 award season brought plenty of good news here at DAC, especially when the finalists were announced for the prestigious 2023 US Search Awards.
- [2023 Global Search Awards Shortlist: Best US PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/2023-global-search-awards-shortlist-best-us-ppc-campaign.md): In 2022, Brooks Running challenged DAC to achieve ambitious goals in both revenue and customer acquisition.
- [2023 Global Search Awards Shortlist: Best US SEO Campaign](https://www.dacgroup.com/about-us/press-and-awards/2023-global-search-awards-shortlist-best-us-seo-campaign.md): As the pandemic subsided and travelers prepared to rediscover the world, trailblazing cruise line Holland America Line (HAL) enlisted DAC for a voyage of growth, discovery, and record-breaking digital performance.
- [2023 Global Search Awards Shortlist: Best Use of Search](https://www.dacgroup.com/about-us/press-and-awards/2023-global-search-awards-shortlist-best-use-of-search.md): Having been docked throughout the pandemic, cruise lines were raring to go as the world slowly got back to normal.
- [2023 Global Agency Awards Shortlist: Best PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/2023-global-agency-awards-shortlist-best-ppc-campaign.md): In a highly competitive industry, DAC and Brooks Running partnered to drive outstanding performance throughout 2022.
- [2023 Global Agency Awards Shortlist: Marketing Agency of the Year](https://www.dacgroup.com/about-us/press-and-awards/2023-global-agency-awards-shortlist-marketing-agency-of-the-year.md): We're incredibly proud to be a finalist for Marketing Agency of the Year in the Global Agency Awards!
- [DAC announces integration with Apple Business API and proprietary platform, TransparenSEE™](https://www.dacgroup.com/about-us/press-and-awards/dac-announces-integration-with-apple-business-connect-api.md): DAC’s TransparenSEE™, a platform designed for enterprises to manage their location listings and respond to reviews, is now integrated with Apple Business API.
- [2023 Global Business Technology Awards: Digital Agency of the Year](https://www.dacgroup.com/about-us/press-and-awards/2023-global-business-technology-awards-shortlist-best-digital-agency.md): We are incredibly proud to receive the Digital Agency of the Year award in the Global Business Technology Awards.
- [US Agency Awards 2022 Shortlist: Integrated Search Agency of the Year](https://www.dacgroup.com/about-us/press-and-awards/us-agency-awards-2022-shortlist-integrated-search-agency-of-the-year.md): In the same year we celebrated out 50th anniversary, we've been shortlisted for Integrated Search Agency of the Year at the US Agency Awards 2022!
- [US Agency Awards 2022 Shortlist: Best Local Campaign](https://www.dacgroup.com/about-us/press-and-awards/us-agency-awards-2022-shortlist-best-local-campaign.md): In a competitive industry with many grocers and disruptive grocery-delivery platforms, The Fresh Market partnered with DAC to drive outstanding performance throughout 2021.
- [US Agency Awards 2022 Shortlist: Best PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/us-agency-awards-2022-shortlist-best-ppc-campaign.md): We drove outrageous digital media performance for one of our US clients throughout 2021, achieving results made possible by a broad-yet-granular campaign built to respond instantly to shifting business priorities and competitive pressures.
- [Finalist: Best Local Search Marketing Initiative – PPC](https://www.dacgroup.com/about-us/press-and-awards/finalist-best-local-search-marketing-initiative-ppc.md): At DAC, we aim to drive outrageous digital performance in collaboration with our clients.
- [TransparenSEE named Finalist for Best Location Data Platform](https://www.dacgroup.com/about-us/press-and-awards/best-location-data-platform.md): DAC's platform TransparenSEE has been named a finalist in Digiday's Technology Awards.
- [2022 Global Digital Excellence Awards Shortlist: Best Integrated Digital Agency](https://www.dacgroup.com/about-us/press-and-awards/2022-global-digital-excellence-awards-shortlist-best-integrated-digital-agency.md): We’ve been shortlisted for one of our industry’s most prestigious accolades: Best Integrated Digital Agency at the Global Digital Excellence Awards!
- [2022 US Search Awards Shortlist: Best Local PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/2022-us-search-awards-shortlist-best-local-ppc-campaign.md): In a competitive and disruptive industry, our client partnered with us to drive outstanding performance throughout 2021.
- [2022 US Search Awards Shortlist: Best PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/2022-us-search-awards-shortlist-best-ppc-campaign.md): In collaboration with one of our clients, we drove outrageous digital media performance throughout 2021, achieving results made possible by a broad-yet-granular campaign built to respond instantly to
- [2022 US Search Awards Shortlist: Best Large Integrated Search Agency](https://www.dacgroup.com/about-us/press-and-awards/2022-us-search-awards-best-large-integrated-search-agency.md): Just weeks after celebrating our 50th anniversary, we've been shortlisted for one of our industry's most prestigious accolades: Best Large Integrated Search Agency at the US Search Awards!
- [2022 Global Search Awards Finalist: Best Local PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/2022-global-search-awards-finalist-best-local-ppc-campaign.md): In a competitive industry with many grocers and disruptive grocery-delivery platforms, The Fresh Market partnered with DAC to drive outstanding performance throughout 2021.
- [2022 Global Search Awards: Best US PPC Campaign](https://www.dacgroup.com/about-us/press-and-awards/2022-global-search-awards-best-us-ppc-campaign.md): DAC and StorageMart US drove outrageous digital media performance throughout 2021, achieving results made possible by a broad-yet-granular campaign built to respond instantly to shifting business priorities and competitive pressures.

## LocalNews

- [Google Business Profiles Are Bringing Social Content Into Local Search ](https://www.dacgroup.com/insights/local-search-news/google-business-profile-social-content-local-search.md): Google Business Profiles can surface content from linked social profiles.
- [How the New Google Business Profile and GA4 Integration Improves Local Marketing Measurement ](https://www.dacgroup.com/insights/local-search-news/google-business-profile-ga4-integration.md): Google Business Profile now integrates with Google Analytics 4.
- [Apple Maps Introduces Local Ads: A New Moment for High-Intent Discovery](https://www.dacgroup.com/insights/local-search-news/apple-maps-introduces-local-ads-a-new-moment-for-high-intent-discovery.md): Apple Maps introduces local ads, giving marketers a new way to reach nearby customers at key decision moments, boosting visibility, discovery, and foot traffic.
- [Google Business Profile Launches 2026 Playbooks for Industry-Specific Local SEO ](https://www.dacgroup.com/insights/local-search-news/google-business-profile-playbooks-2026-industry-guides.md): Explore Google Business Profile’s 2026 playbooks with industry-specific strategies for restaurants, hotels, tours, and service businesses, plus a general guide to improve local SEO performance.
- [Google is testing AI-generated “Services” on Business Profiles, here’s how to stay in control](https://www.dacgroup.com/insights/local-search-news/google-business-profile-ai-generated-services-testing.md): Google is testing AI-generated Services in local panels.
- [Google is warning businesses about fake or incentivized reviews and applying profile restrictions](https://www.dacgroup.com/insights/local-search-news/google-warning-fake-incentivized-reviews-profile-restrictions.md): Google is notifying some businesses about removed fake or incentivized reviews and may restrict profiles.
- [Google Updates Review Reply Guidance: Helpful, Human Responses Matter More Than Ever](https://www.dacgroup.com/insights/local-search-news/google-updates-review-reply-guidance-helpful-human-responses-matter-more-than-ever.md): Google updated its guidance for replying to reviews in Business Profiles.
- [Gemini-Powered Local Results Show How Google Interprets Your Business (and Your Reviews)](https://www.dacgroup.com/insights/local-search-news/gemini-powered-local-results-google-business-panels.md): Google is testing Gemini-powered local panels that summarize review themes (e.g., “people talk most about”).
- [Google Is Increasing Enforcement on Incentivized Reviews ](https://www.dacgroup.com/insights/local-search-news/google-enforcement-incentivized-reviews.md): Google is increasing enforcement against incentivized reviews on Google Business Profiles.
- [Google Business Profile Adds Customer Chat via WhatsApp and SMS](https://www.dacgroup.com/insights/local-search-news/google-business-profile-chat-whatsapp-sms.md): Google Business Profile now supports WhatsApp and SMS messaging.
- [Google Maps Enables Nicknames for User Reviews](https://www.dacgroup.com/insights/local-search-news/google-maps-review-nicknames-update.md): Google Maps now allows nicknames in reviews.
- [Google Maps Introduces Gemini Powered Navigation Enhancements](https://www.dacgroup.com/insights/local-search-news/google-maps-gemini-navigation-updates.md): Google Maps adds Gemini powered navigation features, including landmark-based directions and proactive alerts.
- [Google Expands AI Shopping with Ask for Me and Enhanced Local Features](https://www.dacgroup.com/insights/local-search-news/google-ask-for-me-ai-shopping-updates.md): Google releases AI driven shopping tools including Ask for Me and Let Google Call.
- [Google Tests Services Summary Box in Review Panels](https://www.dacgroup.com/insights/local-search-news/google-services-summary-box-test-local-listings.md): Google tests a new Services Summary Box in review panels.
- [Google Maps Launches New AI Features for Holiday Travel: What Businesses Need to Know ](https://www.dacgroup.com/insights/local-search-news/google-maps-ai-holiday-updates-local-search-2025.md): Google launches new AI-powered Maps features for the holiday season, including “Know Before You Go” insights, EV charger availability predictions, and review nickname options.
- [Maximize Visibility with Google Posts](https://www.dacgroup.com/insights/local-search-news/maximize-visibility-with-google-posts.md): Google Posts boost visibility by showcasing updates, events, and offers directly on your Business Profile.
- [Google AI Overviews Begin Citing Individual Business Profile Reviews](https://www.dacgroup.com/insights/local-search-news/google-ai-overviews-begin-citing-individual-business-profile-reviews.md): Google AI Overviews are now citing individual Google Business Profile reviews.
- [Microsoft Rolling Out a Beta Refresh for Bing Maps](https://www.dacgroup.com/insights/local-search-news/microsoft-rolling-out-a-beta-refresh-for-bing-maps.md): Microsoft is rolling out a refreshed Bing Maps Beta experience.
- [Google Testing New Direction Button Labels in the Local Pack](https://www.dacgroup.com/insights/local-search-news/google-testing-new-direction-button-labels-in-the-local-pack.md): Google is testing alternative button labels in the Local Pack.
- [Google Testing Structured Review Questions for Service Businesses](https://www.dacgroup.com/insights/local-search-news/google-testing-structured-review-questions-for-service-businesses.md)
- [Google Testing AI-Generated Menu Summaries in Search and Maps](https://www.dacgroup.com/insights/local-search-news/google-testing-ai-generated-menu-summaries-in-search-and-maps.md): Google is testing AI-generated menu summaries in Search and Maps, helping diners browse faster while boosting visibility for restaurants.
- [Google Business Profile Now Shows Visitor Confirmed Attributes](https://www.dacgroup.com/insights/local-search-news/google-business-profile-now-shows-visitor-confirmed-attributes.md): Google now shows visitor-confirmed attributes in Business Profiles, adding social proof and boosting trust for local businesses.
- [Why Photos on Your Google Business Profile Matter](https://www.dacgroup.com/insights/local-search-news/why-photos-on-your-google-business-profile-matter.md): Learn why high-quality photos significantly boost your Google Business Profile engagement and visibility in local search results.
- [LSA Reviews Now Published on Google Business Profiles](https://www.dacgroup.com/insights/local-search-news/lsa-reviews-now-published-on-google-business-profiles.md): Google is testing a new SERP layout that places Business Profiles at the top-center for brand searches.
- [Google Updates Local Ranking Documentation](https://www.dacgroup.com/insights/local-search-news/google-updates-local-ranking-documentation.md): Google's latest local ranking update highlights reviews and prominence over citations.
- [Drop in Google Business Profile Impressions](https://www.dacgroup.com/insights/local-search-news/drop-in-google-business-profile-impressions.md): Businesses experienced a drop in Google Business Profile impressions due to a Google glitch.
- [Google Tests New Placement of Social Media Links in Business Profiles ](https://www.dacgroup.com/insights/local-search-news/google-tests-new-placement-of-social-media-links-in-business-profiles.md): Google tests social profile links above Posts in Business Profiles, influencing customer engagement strategies.
- [Google Tests Placing Sponsored Ads at Bottom of Local Map Pack ](https://www.dacgroup.com/insights/local-search-news/google-local-pack-ads.md): Google tests ads at bottom of local map pack.
- [Google Updates Visibility of Q&A Feature in Local Search ](https://www.dacgroup.com/insights/local-search-news/googleqafeature.md): Google adjusts Q&A visibility in local search.
- [Google Tests Replacing Local Map Pack with AI Overviews](https://www.dacgroup.com/insights/local-search-news/google-tests-replacing-local-map-pack-with-ai-overviews.md): Google is experimenting with substituting the traditional local map pack with AI Overviews.
- [Google Business Profiles Now Feature “What’s Happening” Updates for Restaurants or Bars](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-now-feature-whats-happening-updates-for-restaurants-or-bars.md): Google Business Profiles Now Feature “What’s Happening” Updates for Restaurants or Bars.
- [Google Reviews Still Matter: Unleashing Their Local SEO Power](https://www.dacgroup.com/insights/local-search-news/google-reviews-still-matter-unleashing-their-local-seo-power.md): Google reviews influence search rankings and customer trust, playing a central role in driving engagement.
- [Google AI Overviews Expanding to More Users](https://www.dacgroup.com/insights/local-search-news/google-ai-overviews-expanding-to-more-users.md): Google is rolling out AI Overviews to over 200 countries and territories and more than 40 different languages.
- [Google Tests AI Overviews on Right Side of Search Results](https://www.dacgroup.com/insights/local-search-news/google-tests-ai-overviews-on-right-side-of-search-results.md): Google is experimenting with placing AI-generated summaries, known as AI Overviews, on the right-hand side of the search results page.
- [Google Business Profile Introduces Video Previews for Verification Process](https://www.dacgroup.com/insights/local-search-news/google-business-profile-introduces-video-previews-for-verification-process.md): Google Video Previews now allows business owners to verify videos before submission, ensuring all necessary elements are included.
- [Google Business Profile Posts Temporarily Disappear from Local Panels](https://www.dacgroup.com/insights/local-search-news/google-business-profile-posts-temporarily-disappear-from-local-panels.md): Numerous businesses observed that their Google Business Profile posts vanished from local panels in Google Search and Maps.
- [Google Maps Enhances AI to Combat Fake Reviews and Suspicious Edits](https://www.dacgroup.com/insights/local-search-news/google-maps-enhances-ai-to-combat-fake-reviews-and-suspicious-edits.md): Google enhances AI in Google Maps and Business Profiles, integrating its advanced Gemini AI to detect and prevent fraudulent activities.
- [Google Business Profile Bug Resurfaces “Removed” Reviews](https://www.dacgroup.com/insights/local-search-news/google-business-profile-bug-resurfaces-removed-reviews.md): A new bug in Google Business Profiles (GBP) is bringing back previously removed reviews n business listings.
- [Apple starts letting some iPhone users set Google Maps as their default navigation app](https://www.dacgroup.com/insights/local-search-news/iphone-users-can-set-google-maps-as-their-default-navigation.md): Apple starts letting some iPhone users set Google Maps as their default navigation app.
- [Google AI Overviews Come to Circle to Search](https://www.dacgroup.com/insights/local-search-news/google-ai-overviews-come-to-circle-to-search.md): Google adds AI Overviews to Circle to Search, offering instant insights, recommendations, and one-tap actions for visual search.
- [Google Expands AI Integration with “Ask Maps” for Q&A](https://www.dacgroup.com/insights/local-search-news/google-expands-ai-integration-with-ask-maps-for-qa.md): Google’s new AI feature, “Ask Maps About This Place,” enhances its Q&A system by offering instant answers using AI insights.
- [Google Maps Fixes Pin Exploit, May Have Another Pin Bug for Service Area Businesses](https://www.dacgroup.com/insights/local-search-news/google-maps-fixes-pin-exploit-may-have-another-pin-bug-for-service-area-businesses.md): Google Maps fixed a pin exploit, but a new bug may expose service area businesses’ addresses.
- [January 2025 Google Local Ranking Update (Unconfirmed Bug)](https://www.dacgroup.com/insights/local-search-news/january-2025-google-local-ranking-update-unconfirmed-bug.md): Discover the impact of the January 2025 Google Local Ranking Update and learn how to recover rankings with strong SEO strategies.
- [Apple Branded Mail & Tap to Pay in Apple Business Connect](https://www.dacgroup.com/insights/local-search-news/apple-branded-mail-tap-to-pay-in-apple-business-connect.md): Apple Business Connect lets businesses manage their presence across Apple apps, with new features for branding and visibility.
- [Google Lens Adds Additional AI-Powered In-Store and Local Shopping Features](https://www.dacgroup.com/insights/local-search-news/google-lens-adds-additional-ai-powered-in-store-and-local-shopping-features.md): Google Lens now lets users compare prices and check local inventory by simply taking a photo of any product.
- [Google Maps New “Products Nearby” Results for Product Searches](https://www.dacgroup.com/insights/local-search-news/google-maps-new-products-nearby-results-for-product-searches.md): Google Maps now shows nearby products in stock, helping businesses boost visibility through Google Merchant Center.
- [Google November 2024 Core Algorithm Update](https://www.dacgroup.com/insights/local-search-news/google-november-2024-core-algorithm-update.md): Google’s latest update amplifies traffic changes from September 2023, reinforcing the importance of consistent, robust SEO practices.
- [Google’s Adds a Slew of New AI Features](https://www.dacgroup.com/insights/local-search-news/googles-adds-a-slew-of-new-ai-features.md): Google’s new AI features for search and shopping, including AI-organized results and competitive ad placements, are set to impact marketers in 2024.
- [Google Local Service Ads Add “Request Competitive Quotes” Button and Soon to Require Google Business Profiles](https://www.dacgroup.com/insights/local-search-news/google-local-service-ads-add-request-competitive-quotes-button-and-soon-to-require-google-business-profiles.md): Google now requires a Business Profile for Local Services Ads and added a "Request Competitive Quotes" button.
- [Google Adds an Edit & Delete Button to Reviews](https://www.dacgroup.com/insights/local-search-news/google-adds-an-edit-delete-button-to-reviews.md): Google's new review Edit/Delete button encourages businesses to engage with and improve customer feedback.
- [Small Google Business Profile Updates Triggering Re-verification](https://www.dacgroup.com/insights/local-search-news/small-google-business-profile-updates-triggering-re-verification.md): Google's update triggers re-verification after profile changes.
- [Apple Announced Apple Visual Intelligence – Local Shopping and More Using Your iPhone Camera](https://www.dacgroup.com/insights/local-search-news/apple-announced-apple-visual-intelligence-local-shopping-and-more-using-your-iphone-camera-2.md): Apple introduces Apple Visual Intelligence, a new iPhone feature for local shopping and online searches using photos.
- [Google Mass Suspends Google Business Profiles in Certain Business Categories](https://www.dacgroup.com/insights/local-search-news/google-mass-suspends-google-business-profiles-in-certain-business-categories-2.md): Google mass suspends Business Profiles in spam-heavy categories impacting legitimate businesses and requiring manual appeals.
- [Google Adds Reviews, Menu, and Other Listing Information Under Local Photos](https://www.dacgroup.com/insights/local-search-news/google-adds-reviews-menu-and-other-listing-information-under-local-photos-2.md): Google combines photos, reviews, menus, and other listing attributes on Business Profiles to enhance search relevance and user experience.
- [Google’s Profile Restriction Policy Gives Harsher Punishments for Fake Reviews](https://www.dacgroup.com/insights/local-search-news/googles-profile-restriction-policy-gives-harsher-punishments-for-fake-reviews-2.md): Google's new review policy enforces harsher penalties for fake reviews aiming to deter violations and increase transparency.
- [FTC Bans Fake Reviews in Sweeping New Rule](https://www.dacgroup.com/insights/local-search-news/ftc-bans-fake-reviews-in-sweeping-new-rule.md): FTC bans fake reviews and deceptive testimonials, enforcing new rules against spammers and businesses with strict legal consequences.
- [Google Hotel Listings Plagued with Fake WhatsApp Numbers & Wrongfully Being Marked as Closed](https://www.dacgroup.com/insights/local-search-news/google-hotel-listings-plagued-with-fake-whatsapp-numbers-wrongfully-being-marked-as-closed.md): Google Hotel listings targeted by spammers, marked as closed or with fake WhatsApp numbers.
- [Google Business Profiles Can Now Generate Menus from Photos](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-can-now-generate-menus-from-photos.md): Google Business Profiles now feature AI-powered menu generation from photos, allowing restaurants to optimize listings and local rankings.
- [Google’s AI Overviews Expand Globally, Gain New Features, and Start Affecting Rankings](https://www.dacgroup.com/insights/local-search-news/googles-ai-overviews-expand-globally-gain-new-features-and-start-affecting-rankings.md): Google's AI Overviews expand globally, adding new features and affecting rankings, making them essential for SEO and health-related queries.
- [Negative SEO Doesn’t Work and Google Gives the Exact Reasons as to Why](https://www.dacgroup.com/insights/local-search-news/negative-seo-doesnt-work-and-google-gives-the-exact-reasons-as-to-why.md): Learn why linking low-quality websites to competitors is ineffective and discover other methods used by modern black-hat SEO.
- [Google AI Overviews See an All-Time Low While Clickless Google Searches See an All-Time High](https://www.dacgroup.com/insights/local-search-news/google-ai-overviews-see-an-all-time-low-while-clickless-google-searches-see-an-all-time-high.md): Google AI Overviews see a significant decline while clickless Google searches reach an all-time high.
- [Google’s goo.gl URLs Will No Longer Function Starting August 25th, 2024](https://www.dacgroup.com/insights/local-search-news/googles-goo-gl-urls-will-no-longer-function-starting-august-25th-2024.md): Google's goo.gl URL shortener service will cease on August 2024.
- [Three Newly Confirmed Google Ranking Signals, Menu Items, Peak Hours, and Country Code Domains](https://www.dacgroup.com/insights/local-search-news/three-newly-confirmed-google-ranking-signals-menu-items-peak-hours-and-country-code-domains.md): Discover new Google ranking signals: menu items, peak hours, and country code domains.
- [Google Map Pin Exploit Leads to Massive Drops in Local Rankings](https://www.dacgroup.com/insights/local-search-news/google-map-pin-exploit-leads-to-massive-drops-in-local-rankings.md): Discover how malicious edits on Google Maps are misplacing business pins to steal leads and damage rankings.
- [Google Maps Adds Wheelchair Accessible Icon and Menu Buttons to Local Listings](https://www.dacgroup.com/insights/local-search-news/google-maps-adds-wheelchair-accessible-icon-and-menu-buttons-to-local-listings.md): Google business profiles adds accessibility icons for wheelchair-accessible features and instantly accessible menu options.
- [Google Sunsetting Business Profile Call History & Chat](https://www.dacgroup.com/insights/local-search-news/google-sunsetting-business-profile-call-history-chat.md): Google is discontinuing its Business Profile chat and call history, shifting to integrate SMS and WhatsApp into listings.
- [Google Internal Document Leak Reveals Ranking Algorithm Factors; Citation Quality Confirmed to Far Surpass Quantity](https://www.dacgroup.com/insights/local-search-news/google-internal-document-leak-reveals-ranking-algorithm-factors-citation-quality-confirmed-to-far-surpass-quantity.md): Discover insights from a leaked Google document detailing key ranking factors, highlighting the importance of quality over quantity.
- [Apple Business Connect Now Lets Businesses Add Links to Their Apple Maps Local Listing](https://www.dacgroup.com/insights/local-search-news/apple-business-connect-now-lets-businesses-add-links-to-their-apple-maps-local-listing.md): Apple Business Connect's new feature allows businesses to add Calls-To-Action on their Apple Maps listings.
- [Apple Maps Forcibly Closing Listings Over Missing Business Hours and Conflicting Information](https://www.dacgroup.com/insights/local-search-news/apple-maps-forcibly-closing-listings-over-missing-business-hours-and-conflicting-information.md): Keep Apple Maps listings accurate to ensure your business remains visible.
- [New Local Ranking Factor: Service Areas](https://www.dacgroup.com/insights/local-search-news/new-local-ranking-factor-service-areas.md): The local ranking factor of service areas in Google Business Profile now boost business's rankings.
- [Google Launches AI Overviews in US: More Countries Coming Soon](https://www.dacgroup.com/insights/local-search-news/google-launches-ai-overviews-in-us-more-countries-coming-soon.md): Discover how Google's new AI Overview transforms search results, offering personalized, intuitive experiences.
- [Three New Features for Google Business Profiles; Preferred Menus, Amenities on Websites, and Local Review Reactions](https://www.dacgroup.com/insights/local-search-news/three-new-features-for-google-business-profiles-preferred-menus-amenities-on-websites-and-local-review-reactions.md): Google Business Profiles enhance visibility and accuracy for local businesses with the option for restaurants to set preferred menu sources.
- [European Hotels Can Remove Pricing Information from Google Hotel Search](https://www.dacgroup.com/insights/local-search-news/european-hotels-can-remove-pricing-information-from-google-hotel-search.md): Changes in Google's hotel search features for the European market enable hotels to opt out of price comparisons.
- [New Google Maps Features for Driving Directions and Electric Vehicles](https://www.dacgroup.com/insights/local-search-news/new-google-maps-features-for-driving-directions-and-electric-vehicles.md): Google's latest updates features enhanced Google Maps driving directions with integrated public transit options, and improved support for EV.
- [Google Integrates Social Media Posts into Google Business Profiles](https://www.dacgroup.com/insights/local-search-news/google-integrates-social-media-posts-into-google-business-profiles.md): Explore Google Business Profiles social media integration, where Google automatically surfaces a business's latest social media posts.
- [Google Business Profiles with Bookable Services and New Multi-Tab Layout](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-with-bookable-services-and-new-multi-tab-layout.md): Enhance your business visibility with Google Business Profiles bookable services and a streamlined multi-tab layout.
- [Google Shuts Down Google Business Profile’s Websites](https://www.dacgroup.com/insights/local-search-news/google-shuts-down-google-business-profiles-websites.md): Google Business Profile support ends on small businesses as auto-generated websites from GBPs are phased out.
- [Google Releases Core Algorithm and Spam Updates, Spam Updates Immediately Circumvented](https://www.dacgroup.com/insights/local-search-news/google-releases-core-algorithm-and-spam-updates-spam-updates-immediately-circumvented.md): Explore the Google 2024 spam update challenges as AI-generated spam sites circumvent the latest efforts to clean up search results.
- [Google Business Profiles Disabling Third-Party Ordering Providers](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-disabling-third-party-ordering-providers.md): Google mandated that all third-party food providers include a dedicated opt-out landing page within the Google Business Profile.
- [Service Area Businesses Suffer Major Attack Through Local Service Ads Loophole](https://www.dacgroup.com/insights/local-search-news/service-area-businesses-suffer-major-attack-through-local-service-ads-loophole.md): Service area businesses suffer major attack through local service ads loophole resulting in many businesses seeing their LSAs disappear.
- [Google Maps Launches AI-Powered Local Business Search](https://www.dacgroup.com/insights/local-search-news/google-maps-launches-ai-powered-local-business-search.md): Google Maps Launches AI-Powered Local Business Search for local guides in the U.S.
- [Google Implements New SERP in Compliance with Europe’s Digital Markets Act](https://www.dacgroup.com/insights/local-search-news/google-implements-new-serp-in-compliance-with-europes-digital-markets-act.md): Google implements "Places" to avoid “self-preferencing” in compliance with Europe’s Digital Markets Act.
- [Google’s “Driving Directions” Metric Highly Unreliable in Early 2024](https://www.dacgroup.com/insights/local-search-news/googles-driving-directions-metric-highly-unreliable-in-early-2024.md): Google's "Driving Directions" metric highly unreliable in early 2024 due to a bug as Google phased out many third-party cookies.
- [Google Adds “Nearby Events and Deals” and Hotel Comparison Pricing Feature](https://www.dacgroup.com/insights/local-search-news/google-adds-nearby-events-and-deals-and-hotel-comparison-pricing-feature.md): Discover Google's latest enhancements in local search: the 'Nearby Events and Deals' feature and a new hotel comparison pricing tool.
- [Google Shutting Down Websites Made Through Google Business Profiles](https://www.dacgroup.com/insights/local-search-news/google-shutting-down-websites-made-through-google-business-profiles.md): Learn about Google's decision to discontinue auto-generated websites from Google Business Profiles effective March 2024.
- [Is Google Search Getting Worse? One German Study Says, “Yes”](https://www.dacgroup.com/insights/local-search-news/is-google-search-getting-worse-one-german-study-says-yes.md): Explore the findings of a study by Leipzig University and partners, revealing challenges faced by search engines due to AI-generated spam.
- [Google Announces Two Upcoming Search Features: “Circle to Search” and “AI-Powered Multisearch”](https://www.dacgroup.com/insights/local-search-news/google-announces-two-upcoming-search-features-circle-to-search-and-ai-powered-multisearch.md): Discover Google's latest innovations in image search technology: 'Circle to Search' and 'AI-Powered Multisearch.'
- [Volatile January 4th Google Local Ranking Algorithm Update Follows a Major Search Ranking Bug, Websites Entirely Disappearing from Search Results](https://www.dacgroup.com/insights/local-search-news/volatile-january-4th-google-local-ranking-algorithm-update-follows-a-major-search-ranking-bug-websites-entirely-disappearing-from-search-results.md): Discover insights into the significant impact of Google's Local Ranking Algorithm Update in January 2024, its unusual patterns, and essential SEO strategies for local businesses.
- [Google Local Photos Results with Heart & Other Reactions](https://www.dacgroup.com/insights/local-search-news/google-local-photos-results-with-heart-other-reactions.md)
- [Google Local Listing With “Serves Vegetarian Dishes” Justifications / Label](https://www.dacgroup.com/insights/local-search-news/google-local-listing-with-serves-vegetarian-dishes-justifications-label.md)
- [Google Search Overwhelmed by Massive Spam Attack](https://www.dacgroup.com/insights/local-search-news/google-search-overwhelmed-by-massive-spam-attack.md)
- [Create Your Google Business Profile Listing in Your Language or You May Have Issues](https://www.dacgroup.com/insights/local-search-news/create-your-google-business-profile-listing-in-your-language-or-you-may-have-issues.md): Before creating your Google Business Profile listing, make sure you are using the right language.
- [Confirmed: Google Local Search Algorithm “Openness” Now Stronger Signal](https://www.dacgroup.com/insights/local-search-news/confirmed-google-local-search-algorithm-openness-now-stronger-signal.md)
- [Google launches New Personal Search Experience with Follow Button and Personalised Ranking](https://www.dacgroup.com/insights/local-search-news/google-launches-new-personal-search-experience-with-follow-button-and-personalised-ranking-2.md)
- [Google annonce de nouvelles fonctionnalités d’IA, dont une qui rend les photos beaucoup plus importantes](https://www.dacgroup.com/insights/local-search-news/google-annonce-de-nouvelles-fonctionnalites-dia-dont-une-qui-rend-les-photos-beaucoup-plus-importantes.md): Google annonce de nouvelles fonctionnalités d'IA, dont la plus importante rend les photos nettement plus importantes
- [Google Business Profiles Verification Method: Upload Photo at Customer Location](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-verification-method-upload-photo-at-customer-location.md): Google Business Profiles Verification Method: Upload Photo at Customer Location
- [Google Fixes Discover Bug and Updates Algorithm for Promoting “Hidden Gems”](https://www.dacgroup.com/insights/local-search-news/google-fixes-discover-bug-and-updates-algorithm-for-promoting-hidden-gems.md): Google Fixes Discover Bug and Updates Algorithm for Promoting “Hidden Gems”
- [Google Business Profiles Adds Small Business Attribute, a New Activities Section, Detailed Parking Attributes, and new Gym Attributes/Amenities](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-adds-small-business-attribute-a-new-activities-section-detailed-parking-attributes-and-new-gym-attributes-amenities.md): Google Business Profiles Adds Small Business Attribute, a New Activities Section, Detailed Parking Attributes, and Gym Attributes/Amenities
- [Google Announces New AI Features, the Most Impactful of Which Now Makes Photos Significantly More Important](https://www.dacgroup.com/insights/local-search-news/google-announces-new-ai-features-the-most-impactful-of-which-now-makes-photos-significantly-more-important.md): Google Announces New AI Features, the Most Impactful of Which Now Makes Photos Significantly More Important
- [Apple Business Connect Plans to Add Peer Group Benchmarks](https://www.dacgroup.com/insights/local-search-news/apple-business-connect-plans-to-add-peer-group-benchmarks.md): Apple Maps' evolution shapes business insights.
- [Google Local Listings Show How Soon You Can Get a Doctor Appointment](https://www.dacgroup.com/insights/local-search-news/google-local-listings-show-how-soon-you-can-get-a-doctor-appointment-2.md): Medical listings evolve with telehealth & online booking.
- [Google Business Profiles Adds Disabled-Owned & Indigenous-Owned Attributes](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-adds-disabled-owned-indigenous-owned-attributes.md): Google adds 'disabled-owned' & 'Indigenous-owned' attributes to business profiles, enhancing visibility & inclusivity.
- [Google Search Now Lets You Set Your Food Preferences for Restaurant Results](https://www.dacgroup.com/insights/local-search-news/google-search-now-lets-you-set-your-food-preferences-for-restaurant-results-2.md): Learn how Google's new food preference feature impacts businesses, highlighting the importance of detailed data on Google Business Profiles.
- [Google Releases October 2023 Broad Core Algorithm and Spam Update](https://www.dacgroup.com/insights/local-search-news/google-releases-october-2023-broad-core-algorithm-and-spam-update-2.md): Stay updated on Google's recent Q3 and Q4 changes, including October's core and spam updates.
- [Google Releases October 2023 Broad Core Algorithm and Spam Update](https://www.dacgroup.com/insights/local-search-news/google-releases-october-2023-broad-core-algorithm-and-spam-update.md): Stay updated on Google's recent Q3 and Q4 changes, including October's core and spam updates.
- [Les appels téléphoniques frauduleux visant les profils Google Business sont de plus en plus fréquents](https://www.dacgroup.com/insights/local-search-news/les-appels-telephoniques-frauduleux-visant-les-profils-google-business-sont-de-plus-en-plus-frequents.md): Combattre la menace des appels frauduleux ciblant les fiches Google : Protégez votre entreprise contre le vol de revenus et les escroqueries.
- [Google May Allow Adult Themed Content on Google Maps for Adult Service Businesses](https://www.dacgroup.com/insights/local-search-news/google-may-allow-adult-themed-content-on-google-maps-for-adult-service-businesses.md): Learn moe about Google's evolving stance on adult-themed content promotion on Google Maps.
- [Google Tests 3rd Party Reviews While its Own Reviews Encounter an Abusable Review Hack](https://www.dacgroup.com/insights/local-search-news/google-tests-3rd-party-reviews-while-its-own-reviews-encounter-an-abusable-review-hack.md): Google's latest test with third-party reviews may signal changes in review policies, potentially impacting businesses and customers alike.
- [Google Business Profiles Attributes for “Nursing Rooms” and “Are Children Allowed”](https://www.dacgroup.com/insights/local-search-news/google-business-profiles-attributes-for-nursing-rooms-and-are-children-allowed.md): Discover the latest attributes added to Google listings, enhancing user experience and business visibility.
- [Google Business Profile Robocall Scams are Increasing](https://www.dacgroup.com/insights/local-search-news/google-business-profile-robocall-scams-are-increasing.md): Combatting the Menace of Robocalls Targeting Google Listings: Protect Your Business from Revenue Theft & Scams - Know the Truth
- [Google Tests Generative AI to Help Owners Write Business Descriptions but also Bans AI in Reviews](https://www.dacgroup.com/insights/local-search-news/google-tests-generative-ai-to-help-owners-write-business-descriptions-but-also-bans-ai-in-reviews-2.md)
- [Google Starts Categorizing User Reviews by Type of Reviewer](https://www.dacgroup.com/insights/local-search-news/google-starts-categorizing-user-reviews-by-type-of-reviewer.md)
- [New Google Business Profile Pets Attribute: Dogs Allowed](https://www.dacgroup.com/insights/local-search-news/new-google-business-profile-pets-attribute-dogs-allowed-2.md)
- [Google Allowing Businesses to Add Social Media Links to their Business Profiles](https://www.dacgroup.com/insights/local-search-news/google-allowing-businesses-to-add-social-media-links-to-their-business-profiles.md)
- [Bing Gains AI Shopping Features and Visual Search](https://www.dacgroup.com/insights/local-search-news/bing-gains-ai-shopping-features-and-visual-search.md)
- [Google Search Generative Experience Shows Local Store Inventory](https://www.dacgroup.com/insights/local-search-news/google-search-generative-experience-shows-local-store-inventory.md): Google introduced a new Search Generative Experience, that being a search engine results page that incorporates AI elements.
- [Study Proves Adding Categories to Google Business Profile Boosts Local Rankings](https://www.dacgroup.com/insights/local-search-news/study-proves-adding-categories-to-google-business-profile-boosts-local-rankings.md): A 2023 study of 1,050 business locations, those that more categories for their Google Business Profiles saw higher average map ranking.
- [Google Removes Canada News Links in Response to Online News Act, Bill C-18](https://www.dacgroup.com/insights/local-search-news/google-removes-canada-news-links-in-response-to-online-news-act-bill-c-18.md): Canadian news will see a significant fall in search traffic.
- [L’expérience générative de Google Search permet d’afficher l’inventaire des magasins locaux](https://www.dacgroup.com/insights/local-search-news/lexperience-generative-de-google-search-permet-dafficher-linventaire-des-magasins-locaux.md): Google a présenté une nouvelle expérience de recherche générative, c'est-à-dire une page de résultats de moteur de recherche qui incorpore des éléments d'intelligence artificielle.
- [Une étude confirme que la suppression de l’adresse dans les profils Google Business nuit à votre classement local](https://www.dacgroup.com/insights/local-search-news/une-etude-confirme-que-la-suppression-de-ladresse-dans-les-profils-google-business-nuit-a-votre-classement-local.md): Une étude confirme que la suppression de l'adresse dans les profils Google Business nuit au classement local, malgré les recommandations de Google.
- [Study confirms that removing the address in Google Business Profiles will harm your local rankings](https://www.dacgroup.com/insights/local-search-news/study-confirms-that-removing-the-address-in-google-business-profiles-will-harm-your-local-rankings.md): Study confirms that removing the address in Google Business Profiles will harm your local rankings, despite what Google's own guidelines say.
- [Google says charitable donations in exchange for business reviews is against guidelines](https://www.dacgroup.com/insights/local-search-news/google-says-charitable-donations-in-exchange-for-business-reviews-is-against-guidelines.md): Offering incentives for reviews: discounts, gift cards, giveaways is against Google’s terms of service, and now charitable donations as well.
- [Google releases new Search Spam Report Form](https://www.dacgroup.com/insights/local-search-news/google-releases-new-search-spam-report-form.md): Spam is increasing for Google, especially with AI, forcing owners to monitor it manually.
- [Google files lawsuit over fake review scams](https://www.dacgroup.com/insights/local-search-news/google-files-lawsuit-over-fake-review-scams.md): Google struggles against spam, specifically the seo spammers that outrank legitimate businesses, and is launching a lawsuit against them.
- [Yelp lance 3 nouvelles fonctionnalités](https://www.dacgroup.com/insights/local-search-news/yelp-lance-3-nouvelles-fonctionnalites.md): Yelp a lancé trois nouvelles fonctionnalités qui, selon eux, transforment l'expérience des utilisateurs et stimulent l'engagement, afin de s'imposer face à ses concurrents.
- [Google Values the “Services” Button Higher in Search Results than Calls or Website URLs](https://www.dacgroup.com/insights/local-search-news/google-values-the-services-button-higher-in-search-results-than-calls-or-website-urls.md): Google tests placing the services tab as the first displayed on a local listing, quick look into a business without navigating the website.
- [Local Pack Failing to Populate in Google Search Results](https://www.dacgroup.com/insights/local-search-news/local-pack-failing-to-populate-in-google-search-results.md): Over the past 90 days, local pack has been severely reduced in local search results, assumed to be a bug has sparked a different theory.
- [Google Maps Displaying Addresses in Multiple Languages](https://www.dacgroup.com/insights/local-search-news/google-maps-displaying-addresses-in-multiple-languages.md): Google is now able to show your businesses address in multiple languages within Google Maps and in the Google local search results.
- [Yelp Launches 3 New Features](https://www.dacgroup.com/insights/local-search-news/yelp-launches-3-new-features.md): Yelp launched three new features which it claims to transform the user experience and boost engagement, to find success against competitors.
- [Google Texting Businesses to Validate Google Business Profile Information](https://www.dacgroup.com/insights/local-search-news/google-texting-businesses-to-validate-google-business-profile-information.md): Google is now texting businesses to verify hours of operation and other aspects of the business profile, not to be mistaken as scam calls.
- [ChatGPT generating Google Business review spam](https://www.dacgroup.com/insights/local-search-news/chatgpt-generating-google-business-review-spam.md): Bad actors are using tools such as ChatGPT to generate fake reviews on Google.
- [Google adds new ways to search for hotel rooms, flight price guarantees & discover tools](https://www.dacgroup.com/insights/local-search-news/google-adds-new-ways-to-search-for-hotel-rooms-flight-price-guarantees-discover-tools-2.md): Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and discover tools for locations.
- [Google launches Online Conversion Local Ads](https://www.dacgroup.com/insights/local-search-news/google-launches-online-conversion-local-ads.md): Google has recently launched Online Conversion Local Ads.
- [Google’s March 2023 Broad Core Update impacting local rankings](https://www.dacgroup.com/insights/local-search-news/googles-march-2023-broad-core-update-impacting-local-rankings.md): The Google March 2023 broad core update completed its rollout after 13 days.
- [La mise à jour Broad Core de Google de mars 2023 est désormais disponible](https://www.dacgroup.com/insights/local-search-news/la-mise-a-jour-broad-core-de-google-de-mars-2023-est-desormais-disponible-2.md): Google a effectué la première mise à jour broad core de 2023.
- [Google updates review guidelines](https://www.dacgroup.com/insights/local-search-news/google-updates-review-guidelines.md)
- [Google discourages embedding of third-party reviews](https://www.dacgroup.com/insights/local-search-news/google-discourages-embedding-of-third-party-reviews.md)
- [Google lets users recommend dishes in reviews](https://www.dacgroup.com/insights/local-search-news/google-lets-users-recommend-dishes-in-reviews.md): Google now lets some reviewers leave reviews specifically recommending dishes from the restaurant where they ate.
- [Google Business Profile suffers bugs around pricing and driving time](https://www.dacgroup.com/insights/local-search-news/google-business-profile-suffers-bugs-around-pricing-and-driving-time.md)
- [Google’s Broad Core Update is live as of March 2023](https://www.dacgroup.com/insights/local-search-news/googles-broad-core-update-is-live-as-of-march-2023.md)
- [Google Maps uses AI to add additional interactivity to maps](https://www.dacgroup.com/insights/local-search-news/google-maps-uses-ai-to-add-additional-interactivity-to-maps.md)
- [Google rolling out cars for sale in Google Business Profiles](https://www.dacgroup.com/insights/local-search-news/google-rolling-out-cars-for-sale-in-google-business-profiles.md)
- [Google Insights changes definition of “Views”, makes YoY metrics unviable](https://www.dacgroup.com/insights/local-search-news/google-insights-changes-definition-of-views-makes-yoy-metrics-unviable.md)
- [Services listed greatly impacts Google Business Profile rankings](https://www.dacgroup.com/insights/local-search-news/services-listed-greatly-impacts-google-business-profile-rankings.md)
- [Google removed reviews, reinstating in progress](https://www.dacgroup.com/insights/local-search-news/google-removed-reviews-reinstating-in-progress.md): Many a business owner have noticed their total review counts going down in February.
- [Google introduces new review fields](https://www.dacgroup.com/insights/local-search-news/google-introduces-new-review-fields.md)
- [Google is changing GBP Insights](https://www.dacgroup.com/insights/local-search-news/google-is-changing-gbp-insights.md)
- [Google Local Check Wait Time and Join Waitlist Buttons](https://www.dacgroup.com/insights/local-search-news/google-local-check-wait-time-and-join-waitlist-buttons.md)

## Webinars

- [Putting AI Agents to Work: Campaign Performance, Brand Discovery and Commerce](https://www.dacgroup.com/insights/webinars/putting-ai-agents-to-work-campaign-performance-brand-discovery-and-commerce.md): Join DAC’s live expert panel on how AI agents are changing campaign performance, brand discovery and commerce, and learn how to scale with the right data, governance and human oversight.
- [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance.md)
- [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search.md): Watch the webinar to learn a practical decision framework to help you prioritize based on your business model, product complexity, and customer journey, so you can invest with confidence instead of chasing trends.
- [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search.md): AI-powered search is reshaping how people discover and decide.
- [AI is Rewriting Local Search: How Multi-Location Brands Can Win Now](https://www.dacgroup.com/insights/webinars/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now.md): Free online webinar hosted by Search Engine Journal and DAC - AI is Rewriting Local Search: How Multi-Location Brands Can Win Now
- [How Agencies Are Navigating Today’s Complex TV Ad Landscape](https://www.dacgroup.com/insights/webinars/navigatingthecomplextvlandscape.md): Unpack today's complex TV advertising landscape covering AVOD, FAST, SVOD, and PayTV.
- [Marketing Isn’t One-Size-Fits-All](https://www.dacgroup.com/insights/webinars/marketing-isnt-one-size-fits-all-on-demand-webinar.md): DAC and Marketing Brew for Marketing Isn’t One-Size-Fits-All—a fast-paced webinar busting the outdated myths behind full-funnel strategy.
- [Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO](https://www.dacgroup.com/insights/webinars/own-the-total-serp.md): Search Engine Journal and DAC is hosting Own The Total SERP, a virtual webinar on Tuesday, May 27 at 12 pm ET.
- [Off-Target: Why Companies Understand Customers Less Than Ever, and How to Fix It](https://www.dacgroup.com/insights/webinars/off-target-why-companies-understand-customers-less-than-ever-and-how-to-fix-it.md)
- [Webinar: How Marketing Leaders Must Train Their Teams (and Themselves) to Harness AI](https://www.dacgroup.com/insights/webinars/webinar-how-marketing-leaders-must-train-their-teams-and-themselves-to-harness-ai.md): Our last webinar is a special live session to arm marketing leaders with the knowledge and tools to embrace AI but to also lead their teams towards AI mastery.
- [Webinar: How To Find The True Value Of Your Marketing Funnel](https://www.dacgroup.com/insights/webinars/webinar-how-to-find-the-true-value-of-your-marketing-funnel.md)
- [Webinar: Next in Digital](https://www.dacgroup.com/insights/webinars/webinar-next-in-digital.md): Explore changes anticipated changes that are set to shape the digital marketing landscape, on January 23rd at 12:00 pm MST.
- [Webinar: How to Optimize AI’s Marketing Potential While Protecting the Brand](https://www.dacgroup.com/insights/webinars/webinar-how-to-optimize-ais-marketing-potential-while-protecting-the-brand.md)
- [Webinar: Marketing Mix Modeling MythBusters](https://www.dacgroup.com/insights/webinars/webinar-marketing-mix-modeling-mythbusters.md): Learn what MMM is and how it’s different from attribution modeling, three ways to use it effectively, and if it's right for your organization.
- [Webinar: Protect your brand health with full-funnel media](https://www.dacgroup.com/insights/webinars/webinar-protect-your-brand-health-with-full-funnel-media.md): Economic uncertainty often prompts marketers to focus on short-term goals, but long-term brand health should never be compromised.
- [Webinar: 5 steps to overhaul your SEO](https://www.dacgroup.com/insights/webinars/webinar-5-steps-to-overhaul-your-seo.md): Google search engine results pages look a lot different than they did just a short time ago.
- [Webinar: How to Deliver Great Customer Experiences in Your Digital Marketing](https://www.dacgroup.com/insights/webinars/webinar-how-to-deliver-great-customer-experiences-in-your-digital-marketing.md): Tune in to our exclusive webinar on October 12 to hear from Jeannie Walters, renowned customer expert and CEO of Experience Investigators.
- [A Survival Kit for a Privacy-First World](https://www.dacgroup.com/insights/webinars/a-survival-kit-for-a-privacy-first-world.md): On June 15 2021, we revealed exactly what marketers need to know about the inevitable demise of third-party cookies.
- [Physical, Digital, National, Local: How to Thrive in an Omnichannel Future](https://www.dacgroup.com/insights/webinars/physical-digital-national-local-how-to-thrive-in-an-omnichannel-future.md): Catch up with our free webinar from April 2021: a whirlwind 60-minute tour through omnichannel with DAC, Forrester, and Jay Baer.
- [DAC Baking with Bankers](https://www.dacgroup.com/insights/webinars/dac-baking-with-bankers.md): DAC hosted a virtual baking event led by baker extraordinaire Pam Piligian, Senior VP, Marketing & Advertising at Navy Federal Credit Union.
- [Adobe + DAC Banana Bread Bake-Off](https://www.dacgroup.com/insights/webinars/adobe-dac-banana-bread-bake-off.md): Adobe and DAC welcomed chef Meg Galus into participants' kitchens, where she led the group baking banana bread using custom ingredients.
- [The Road Ahead: Marketing Amid the Pandemic—and Beyond](https://www.dacgroup.com/insights/webinars/the-road-ahead-marketing-amid-the-pandemic-and-beyond.md): As the pandemic evolves, we gathered some of the leading industry marketers to explore how they're plotting a course through these unprecedented times.
- [Webinar: Living in a Voice Search World](https://www.dacgroup.com/insights/webinars/webinar-living-in-a-voice-search-world.md): Join DAC's Product Development Director as we delve into the four pillars of voice search: localization, user-generated content, optimization, and content curation—and how to pave the way for a positive voice search user experience.
- [The Revolution Will Be Vocalized: How Voice is Changing Everything](https://www.dacgroup.com/insights/webinars/the-revolution-will-be-vocalized.md): Join Forrester Analyst Collin Colburn and DAC's VP-Client Strategy, Nasser Sahlool, for a discussion of how the rise of voice has changed the digital landscape—and how brands can leverage this to enrich the customer experience.

## Series

- [The Media Forward Series](https://www.dacgroup.com/insights/series/the-media-forward-series.md): Media, technology, and consumer behavior are converging, and the rules of marketing are being rewritten in real time.
- [The Local Blind Spot: Is AI Costing You Customers? ](https://www.dacgroup.com/insights/series/the-local-blind-spot-is-ai-costing-you-customers.md)
- [2025 Predictions](https://www.dacgroup.com/insights/series/2025predictions.md): Get ahead with our experts' 2025 marketing predictions in generative AI, personalization, search trends, and tech stacks.

## Awards and Accolades

- [GAA No Year Logo](https://www.dacgroup.com/awards-accolades/gaa-no-year-logo.md)
- [google badge](https://www.dacgroup.com/awards-accolades/google-badge.md)
- [NP Digital omma awards logo white](https://www.dacgroup.com/awards-accolades/np-digital-omma-awards-logo-white.md)
- [SEL logo](https://www.dacgroup.com/awards-accolades/sel-logo.md)
- [ESA New Logo Lockup](https://www.dacgroup.com/awards-accolades/esa-new-logo-lockup.md)
- [Best Companies to work for New York 2022](https://www.dacgroup.com/awards-accolades/best-companies-to-work-for-new-york-2022.md)

## Podcasts

- [The 90% Problem – What AI and Tech Can’t Do for Local Marketing](https://www.dacgroup.com/insights/podcasts/the-90-problem-what-ai-and-tech-cant-do-for-local-marketing.md): Listen to Shift Happens, DAC's podcast, as Kyle Harris explores the 90% opportunity in local marketing and what AI can’t do for multi-location brands.
- [Win the Rush, Keep the Customer: Turning Holiday Demand into Year-Round Growth](https://www.dacgroup.com/insights/podcasts/holiday-season-customer-acquisition-growth.md): In this episode of Shift Happens, DAC’s podcast, Melis Ciner and Nasser Sahlool share how to turn holiday marketing into year-round customer growth.
- [Hey Google, How Is AI Changing Marketing?](https://www.dacgroup.com/insights/podcasts/ai-search-google-marketing-shift-happens-podcast.md): On DAC's Shift Happens podcast, Google Canada’s Miles Savage explains how AI is transforming search, marketing strategies, and business decisions.
- [Still Human: Leading Through the AI Disruption](https://www.dacgroup.com/insights/podcasts/leading-through-ai-disruption-without-losing-the-human-touch.md): On DAC’s podcast Shift Happens, Norm Hagarty explores how leaders can navigate AI disruption, invest in people, and stay true to enduring values.
- [Why AI Search Trusts Some Brands and Ignores Others](https://www.dacgroup.com/insights/podcasts/why-ai-search-trusts-some-brands-and-ignores-others.md): Discover why AI search trusts some brands and ignores others in this episode of DAC’s Shift Happens podcast, featuring Jenna Watson and Dan Temby.
- [Human First, AI-Enabled: Snapchat’s Approach to AI, Creativity, and Human Connection](https://www.dacgroup.com/insights/podcasts/snapchat-human-connection-digital-marketing.md): Explore how Snapchat is redefining digital connection, attention, and brand relevance in this episode of the Shift Happens podcast by DAC, featuring Bob Cornwall of Snap Inc.
- [From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions](https://www.dacgroup.com/insights/podcasts/reddit-ai-search-consumer-trust-community-marketing.md): In DAC’s Shift Happens podcast, Neil Cameron of Reddit explores how communities, AI search, and real conversations are changing how consumers build trust.
- [Plot Twist: TV Is Alive, Thriving, and Finally Measurable](https://www.dacgroup.com/insights/podcasts/tv-didnt-die-convergent-tv-marketing-growth.md): In this episode of Shift Happens, DAC’s Nasser Sahlool and Tatari’s Mike Fogarty explore convergent TV, smarter measurement, and TV’s role as a measurable growth channel.
- [From Anxiety to Action: Leading Marketing Teams Through Constant Change](https://www.dacgroup.com/insights/podcasts/from-anxiety-to-action-leading-marketing-teams-through-change.md): In this episode of the Shift Happens podcast, learn how marketing leaders can help teams move from anxiety to action by creating clarity, testing with purpose, and adapting to constant change.
- [What SEJ Is Hearing from Search Marketers Right Now ](https://www.dacgroup.com/insights/podcasts/what-sej-is-hearing-from-search-marketers-right-now.md): In this Shift Happens podcast episode by DAC, SEJ’s Matt Southern discusses how AI, zero-click search, and new discovery platforms are reshaping SEO.
- [The Agentic Shift: When AI Stops Assisting and Starts Acting](https://www.dacgroup.com/insights/podcasts/agentic-shift-ai-from-assisting-to-acting.md): In the DAC Shift Happens podcast, Dan Temby explores the rise of agentic AI and how it is evolving from answering questions to taking action, reshaping how brands connect with consumers
- [Social’s New Job: From Brand Discovery to Loyalty](https://www.dacgroup.com/insights/podcasts/social-new-role-brand-discovery-to-loyalty.md): How social media is evolving from a discovery channel into a driver of connection, trust, and long-term brand loyalty, explored by Jessi Wood on DAC’s Shift Happens podcast.
- [When the Auction Moves Overnight: Media Buying in a Temu/Shein Market](https://www.dacgroup.com/insights/podcasts/when-the-auction-moves-overnight-media-buying-in-a-temu-shein-market.md): DAC’s Shift Happens podcast explores how Temu and Shein are reshaping ad auctions in 2026 and what media buyers should do next.
- [SEO Success Looks Different Now: A Six-Step Framework for SEO, GEO, and AIO](https://www.dacgroup.com/insights/podcasts/seo-geo-aio-success-ai-driven-search.md): In this Shift Happens podcast episode from DAC, discover how SEO, GEO, and AIO are evolving through a practical 6-step framework for success in AI-driven search.
- [The Idea Comes First: How Strong Brands Stay Consistent While Evolving ](https://www.dacgroup.com/insights/podcasts/the-idea-comes-first-strong-brands-evolve.md): On this episode of the Shift Happens marketing podcast, Nasser Sahlool and Mylène Savoie discuss why the big idea matters more in an AI-driven, multi-channel world—and how brands stay consistent.
- [Bridging Brand and Performance Media: Shifting Up-Funnel for Measurable, Enduring Growth](https://www.dacgroup.com/insights/podcasts/bridging-brand-and-media-performance-up-funnel-growth.md): Why performance media alone isn’t enough.
- [Agility Under Pressure: Rethinking Media Planning](https://www.dacgroup.com/insights/podcasts/agility-under-pressure-rethinking-media-planning.md): Budgets are tight and expectations are rising.
- [Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands ](https://www.dacgroup.com/insights/podcasts/local-search-in-the-age-of-ai.md): Is AI changing how customers discover local businesses?
- [Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality ](https://www.dacgroup.com/insights/podcasts/ai-max-and-the-keywordless-future-of-search.md): AI Max promises efficient scale, but does it deliver?
- [Welcome to Shift Happens! ](https://www.dacgroup.com/insights/podcasts/introducing-shift-happens-podcast.md): Marketing is shifting faster than ever.
- [Search-First Storytelling: Strategies to Get Your Content Found ](https://www.dacgroup.com/insights/podcasts/search-first-storytelling-get-your-content-found.md): AI is reshaping how content gets discovered and clarity now beats volume.
- [From Vanity Metrics to Value: Analytics That Actually Drive Sales ](https://www.dacgroup.com/insights/podcasts/from-vanity-metrics-to-value-analytics-that-drive-sales.md): Discover why vanity metrics fall short and how value-focused analytics can unlock real business impact.

## Contributing Experts

- [Kevin Jackman](https://www.dacgroup.com/insights/contributing-experts/kevin-jackman.md)
- [Michael McManus](https://www.dacgroup.com/insights/contributing-experts/michael-mcmanus.md): Search optimization topic Tag
- [Ruchika Dhunna](https://www.dacgroup.com/insights/contributing-experts/ruchika-dhunna.md)
- [Vincent DeLuca](https://www.dacgroup.com/insights/contributing-experts/vincent-deluca.md)
- [Thom Lodge](https://www.dacgroup.com/insights/contributing-experts/thom-lodge.md)
- [Cédric Bellenger](https://www.dacgroup.com/insights/contributing-experts/cedric-bellenger.md)
- [Jose Parrado Chocano](https://www.dacgroup.com/insights/contributing-experts/jose-parrado-chocano.md): Jose Parrado Chocano is an experienced digital strategist with a focus on paid media, SEM, Meta Ads, and LinkedIn Ads.
- [Kate Haishun](https://www.dacgroup.com/insights/contributing-experts/kate-haishun.md)
- [Bhavin Prashad](https://www.dacgroup.com/insights/contributing-experts/bhavin-prashad.md)
- [Robert Cooney](https://www.dacgroup.com/insights/contributing-experts/robert-cooney.md)
- [Michael Goodman](https://www.dacgroup.com/insights/contributing-experts/michael-goodman.md)
- [Michael Goodman](https://www.dacgroup.com/insights/contributing-experts/michael-goodman-2.md)
- [Alex Hernandez](https://www.dacgroup.com/insights/contributing-experts/alex-hernandez.md)
- [Zhenya Brisker](https://www.dacgroup.com/insights/contributing-experts/zhenya-brisker.md): Paid media Paid media Proove Analytics topic Tag
- [Victoria Khinevich](https://www.dacgroup.com/insights/contributing-experts/victoria-khinevich.md): Victoria Khinevich is a Digital Media Manager at DAC, having joined the team in August 2020.
- [Victoria Del Tejo](https://www.dacgroup.com/insights/contributing-experts/victoria-del-tejo.md): Victoria del Tejo joined DAC in August 2021 as Digital Account Manager for Spain and is dedicated to collaborating with clients to develop and implement digital strategies that drive their success.
- [Vani Chopra](https://www.dacgroup.com/insights/contributing-experts/vani-chopra.md): Vani Chopra is Director of Media Planning at DAC, where she brings over a decade of experience in paid media strategy, to help brands accelerate growth and scale with purpose.
- [Tamara Garcia](https://www.dacgroup.com/insights/contributing-experts/tamara-garcia.md): Tamara N. Garcia is a Senior Marketing & Communications Specialist at DAC, where she drives awareness of the agency’s brand, culture, and strategic vision across North America.
- [Sofia Andolcetti](https://www.dacgroup.com/insights/contributing-experts/sofia-andolcetti.md): Sofía Andolcetti is Strategic Insights Manager at DAC, where she helps brands unlock growth through insight-led strategies, driven by a deep curiosity to uncover the “why” and a passion for transformi…
- [Rosalind Kinder](https://www.dacgroup.com/insights/contributing-experts/rosalind-kinder.md): Rosalind is a highly skilled Content Strategy Team Lead who has been with DAC since April of 2021, and is responsible for overseeing an exceptional team of content strategists across North America and Europe.
- [Rachel Kaplan](https://www.dacgroup.com/insights/contributing-experts/rachel-kaplan.md): Rachel Kaplan is a Digital and Content Strategist at DAC, where she brings a blend of creativity and structure to every brief, from building editorial calendars to designing content strategies rooted in customer journeys.
- [Orli Millstein](https://www.dacgroup.com/insights/contributing-experts/orli-millstein.md): Orli leads our global Content Strategy practice.
- [Oliver Tani](https://www.dacgroup.com/insights/contributing-experts/oliver-tani.md): Oliver Tani is the Associate Vice President of SEO at DAC, where he leads enterprise search strategies that blend technical precision, content optimization, and sustainable growth.
- [Nasser Sahlool](https://www.dacgroup.com/insights/contributing-experts/nasser-sahlool.md): Nasser Sahlool is senior VP of strategy at DAC.
- [Monica Saraga](https://www.dacgroup.com/insights/contributing-experts/monica-saraga.md): Monica Saraga is an SEO Specialist at DAC, where she focuses on driving organic visibility through on-site optimization, technical audits, and content performance.
- [Melis Ciner](https://www.dacgroup.com/insights/contributing-experts/melis-ciner.md): Melis Ciner is Associate Vice President, Media at DAC, where she drives strategic planning and performance across paid search, social, display, and emerging media.
- [Maura Pierson](https://www.dacgroup.com/insights/contributing-experts/maura-pierson.md): Maura Pierson is Vice President of Media Planning at DAC, where she leads integrated media strategies that deliver meaningful business outcomes across both digital and traditional channels.
- [Mark Wheatley](https://www.dacgroup.com/insights/contributing-experts/mark-wheatley.md): Mark Wheatley's passion for digital marketing led him to a successful career at DAC.
- [Mario Lyn](https://www.dacgroup.com/insights/contributing-experts/mario-lyn.md): Mario Lyn started at DAC on May 25, 2016 as a Manager of Web Analytics.
- [Mariana Nasreddine](https://www.dacgroup.com/insights/contributing-experts/mariana-nasreddine.md): Mariana Nasreddine is a Director of Digital Media at DAC, where she partners with B2B and consumer brands, from traditional retailers to global e-commerce leaders, to design high-performing, growth-focused strategies.
- [Lisa Tan](https://www.dacgroup.com/insights/contributing-experts/lisa-tan.md): With over 5 years of experience at DAC Group, Lisa Tan has established herself as an invaluable member of the Media team through her role as Digital Media Specialist.
- [Kyle Harris](https://www.dacgroup.com/insights/contributing-experts/kyle-harris.md): Kyle Harris is a Director of Local Optimization at DAC, where he leads initiatives in local presence management, SEO, and reputation optimization for enterprise brands across the globe.
- [Kuhan Puvanesasingham](https://www.dacgroup.com/insights/contributing-experts/kuhan-puvanesasingham.md): Kuhan Puvanesasingham, the Director of Business Intelligence at DAC, began his tenure at the company in 2014.
- [Justin Hung](https://www.dacgroup.com/insights/contributing-experts/justin-hung.md): Justin Hung is a Marketing Communications Specialist, specialized in design at DAC, where he blends brand identity, user experience, and visual storytelling to bring the agency’s creative vision to life.
- [Jessi Wood](https://www.dacgroup.com/insights/contributing-experts/jessi-wood.md): Jessi Wood is a Senior Content Strategist at DAC with over eight years of experience driving high-impact content initiatives for global brands.
- [Jeremy Pregent](https://www.dacgroup.com/insights/contributing-experts/jeremy-pregent.md): Jeremy Pregent is an Associate Director of Media at DAC, having joined the company on September 7th, 2022.
- [Jenna Watson](https://www.dacgroup.com/insights/contributing-experts/jenna-watson.md): Jenna Watson has worked in media agencies since the wild west days of digital, when “strategy” meant making it up as you went, best practices were invented on the fly, and none of it would pass muster today.
- [Javier Reventun Gutierrez](https://www.dacgroup.com/insights/contributing-experts/javier-reventun-gutierrez.md): Javier Reventún Gutiérrez is a Senior Digital Producer at DAC, where he manages the delivery of complex digital projects from kickoff to completion.
- [Jane Sanderson](https://www.dacgroup.com/insights/contributing-experts/jane-sanderson.md): Jane Sanderson is Associate Director of SEO at DAC, bringing almost 15 years of search experience and more than 25 years in the digital space.
- [Isrene shao](https://www.dacgroup.com/insights/contributing-experts/isrene-shao.md): Isrene Shao is a seasoned UX/UI Designer at DAC, where she has been crafting user-centered digital experiences since 2016.
- [Hogan McCormack](https://www.dacgroup.com/insights/contributing-experts/hogan-mccormack.md): Hogan McCormack is a Senior Digital Media Specialist at DAC, where he brings a strong SEM background and a passion for paid search to every project.
- [Himadri Patel](https://www.dacgroup.com/insights/contributing-experts/himadri-patel.md): Himadri Patel joined DAC in January 2022 as an SEO Specialist.
- [Gavin Bowick](https://www.dacgroup.com/insights/contributing-experts/gavin-bowick.md): Gavin Bowick, an accomplished professional, embarked on his journey with DAC in May 2019.
- [Felicia DelVecchio](https://www.dacgroup.com/insights/contributing-experts/felicia-delvecchio.md): Felicia Delvecchio is a passionate digital marketing leader with over 20 years of experience driving holistic media transformation for Fortune 500 brands.
- [Erin Rose](https://www.dacgroup.com/insights/contributing-experts/erin-rose.md): Erin Rose is a Digital Media Manager at DAC, where she leads paid media campaigns with a sharp focus on strategy, performance, and client growth.
- [David Welsh](https://www.dacgroup.com/insights/contributing-experts/david-welsh.md): Since joining DAC Toronto in 2012, David has elevated DAC’s copywriting practice across almost every client account.
- [Daniel Bradnam](https://www.dacgroup.com/insights/contributing-experts/daniel-bradnam.md): Daniel Bradnam joined DAC as a Web Analyst in December 2022.
- [Dan Temby](https://www.dacgroup.com/insights/contributing-experts/dan-temby.md): Dan Temby is Senior Vice President of Technology & Analytics at DAC, where he leads a 100-strong global team of technologists, data scientists, and engineers.
- [Dan Lauer](https://www.dacgroup.com/insights/contributing-experts/dan-lauer.md): Dan is an experienced associate SEO Director who joined DAC in April 2022.
- [Christine DeFazio](https://www.dacgroup.com/insights/contributing-experts/christine-defazio.md): Christine DeFazio, Vice President of Strategic Insights, is a seasoned leader who blends empathy, creativity, and data to uncover human stories that drive business impact.
- [Beryl Grannec](https://www.dacgroup.com/insights/contributing-experts/beryl-grannec.md): Beryl Grannec has been part of DAC since September 2022, working as a Marketing & Communications Specialist from the Montreal office.
- [Armin Basharat](https://www.dacgroup.com/insights/contributing-experts/armin-basharat.md): Armin Basharat is a full-funnel media strategist who leads integrated campaign strategy for national and global brands.
- [Alberto Sanchez](https://www.dacgroup.com/insights/contributing-experts/alberto-sanchez.md): Alberto Sánchez Balmisa is Director of Business Development at DAC, leading growth efforts across the Iberian market since 2022.
- [Ahmed Aden](https://www.dacgroup.com/insights/contributing-experts/ahmed-aden.md): Ahmed Aden is Director of Digital Media at DAC, where he leads strategy and execution across paid media channels in North America, the UK, and Europe.

## NY Employees

- [Ryan Hecht](https://www.dacgroup.com/ny-employees/ryan-hecht.md)
- [Brian Newsome](https://www.dacgroup.com/ny-employees/brian-newsome.md)
- [Brenda Oliveira](https://www.dacgroup.com/ny-employees/brenda-oliveira.md)
- [Julia Jantzen](https://www.dacgroup.com/ny-employees/julia-jantzen.md)
- [Owen Gayzur](https://www.dacgroup.com/ny-employees/owen-gayzur.md)
- [Jack Smith](https://www.dacgroup.com/ny-employees/jack-smith.md)
- [Hailey D’Hont](https://www.dacgroup.com/ny-employees/hailey-dhont.md)
- [Zach Cedruly](https://www.dacgroup.com/ny-employees/zach-cedruly.md)
- [Anna Petriccione](https://www.dacgroup.com/ny-employees/anna-petriccione.md)
- [Kevin Mack](https://www.dacgroup.com/ny-employees/kevin-mack.md)
- [Marissa Terreros](https://www.dacgroup.com/ny-employees/marissa-terreros.md)
- [Chris Pulaski](https://www.dacgroup.com/ny-employees/chris-pulaski.md)