---
title: "The Apple Effect"
date: 2025-05-29
published: 2017-02-22
author: "aguzman"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/05/whitepaper-mobile-financial.jpg"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/insights/white-papers/the-apple-effect.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/livres-blancs/l-effet-apple.md"
  de: "https://www.dacgroup.com/de/einblicke/whitepaper/der-apple-effekt.md"
  en-gb: "https://www.dacgroup.com/en-gb/insights/white-papers/the-apple-effect.md"
  fr: "https://www.dacgroup.com/fr/perspectives/livres-blancs/l-effet-apple.md"
  es: "https://www.dacgroup.com/es/descubre/informes-tecnicos/el-efecto-apple.md"
---

# The Apple Effect

[DAC](https://www.dacgroup.com/)

WHITE PAPER #

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## What you’ll learn

- ![](https://www.dacgroup.com/wp-content/uploads/2017/05/Frame-60.svg)

### Learning #1

There is a strong correlation between the rise of mobile banking and overall customer satisfaction scores
- ![](https://www.dacgroup.com/wp-content/uploads/2017/05/Frame-60-1.svg)

### Learning #2

40% of US digital shoppers purchase financial services online
- ![](https://www.dacgroup.com/wp-content/uploads/2017/05/Frame-60-1.svg)

### Learning #3

Millennials are far more likely to choose local banks and credit unions

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We’re not saying consumers are superheroes, but they do wield incredible power in the digital era. Their buying behavior can make or break a business—especially in banking and financial services, which have long relied on brick-and-mortar locations to reach and serve their customers.