--- title: "SEO success looks different now: How to adapt your SEO strategy for AI-driven search" date: 2026-02-02 published: 2026-01-13 author: "rdhunna" featured_image: "https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1-1.jpg" categories: - name: "Search optimization" url: "/insights/blog/search-optimization.md" lang: en translations: en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search.md" en-gb: "https://www.dacgroup.com/en-gb/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search.md" fr: "https://www.dacgroup.com/fr/perspectives/webinaires/reinventer-sa-performance-seo-comment-lia-transforme-les-regles-du-jeu-en-2026.md" --- # SEO success looks different now: How to adapt your SEO strategy for AI-driven search [DAC](https://www.dacgroup.com/) EVENTS # Share this ![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this ## Webinar details Search is undergoing its most significant transformation in decades. AI-powered search experiences and large language models are changing how people discover information, evaluate options, and make decisions, often before they ever visit a website. As a result, traditional SEO metrics like rankings, clicks, and organic traffic are no longer enough to measure success on their own. At the same time, the foundational principles of SEO, strong technical foundations, high-quality content, and trust signals, still matter deeply. In this webinar, **Jenna Watson, SVP, Media**, and **Michael Goodman, Director, SEO**, will: - Break down how the search journey is evolving and what that means for brands - Share a practical framework for building AI-ready SEO foundations - Outline how to measure success in an AI-driven search landscape. This session is designed for marketing leaders looking for clear, actionable guidance as search continues to evolve. ### FILL OUT THE FORM TO WATCH THE WEBINAR ## Get to know the experts ![Jenna Watson](https://www.dacgroup.com/wp-content/uploads/2024/08/jwatson.png) Presenter Jenna Watson Senior Vice President, Digital Media ![Michael Goodman](https://www.dacgroup.com/wp-content/uploads/2026/01/michael-goodman.jpeg) Presenter Michael Goodman Director, SEO ## Explore more DAC webinars Webinar ![DAC X SEJ Webinar- A framework to prioritize SEO vs AI search](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![AI search measurement](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![SEO Strategy for AI driven search webinar](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) ## Awards and accolades ![Logo of Summit International Awards with the initials SIA in large letters.](https://www.dacgroup.com/wp-content/uploads/2025/03/cropped-SIA_logo.png) ![Logo of the European Search Awards with geometric arrow design.](https://www.dacgroup.com/wp-content/uploads/2025/03/ESA-New-Logo-Lockup.png) ![OMMA Awards logo in gray text.](https://www.dacgroup.com/wp-content/uploads/2025/03/NP-Digital-omma-awards-logo-white-1-1.png) ![Logo with text "Search Engine Land AWARD WINNER" and a magnifying glass icon.](https://www.dacgroup.com/wp-content/uploads/2025/03/SEL-logo_400px.png) ![Badge with the text "Best Companies to Work for in New York 2022" on a gray and silver background.](https://www.dacgroup.com/wp-content/uploads/2025/03/Best-Companies-to-work-for-New-York-2022-1-1.png) !["Global Agency Awards" text on a transparent background.](https://www.dacgroup.com/wp-content/uploads/2025/03/GAA-No-Year-Logo-23.png)