--- title: "Putting AI Agents to Work: Campaign Performance, Brand Discovery and Commerce" date: 2026-09-29 author: "aguzman" featured_image: "https://www.dacgroup.com/wp-content/uploads/2026/09/DAC-AI-Agents-Webinar-660x625-Blog1.jpg" lang: en --- # Putting AI Agents to Work: Campaign Performance, Brand Discovery and Commerce ## Webinar details ### Why attend AI agents are moving from concept to commercial reality. They are beginning to influence how people search, compare options, make decisions and interact with brands across the customer journey. For marketing leaders, the question is no longer whether AI agents will matter. It is where to put them to work first, and how to create measurable business impact without losing control of your data, brand experience or decision-making. Join DAC’s experts in media, content, SEO and data/AI for a practical discussion on how enterprise brands can use AI agents with confidence. ### What you’ll learn In this live expert panel, you’ll get clear answers to questions such as: - Which marketing workflows AI agents can improve, from media planning to campaign optimization - How to stay discoverable as AI agents search, compare and recommend brands - What agentic commerce means for product content, conversion and customer experience - Why data quality, governance and human oversight matter when scaling AI programs - How media, SEO, content and analytics teams can work together in an AI-powered environment The session will close with audience questions, giving attendees a chance to explore the AI agent challenges most relevant to their business. ### Who should attend This webinar is designed for marketing, digital, ecommerce and analytics leaders who are exploring how AI agents may affect brand discovery, campaign performance, customer journeys and commerce. It will be especially relevant for enterprise and multi-location brands looking to understand where AI can extend team capability while keeping human expertise, governance and measurement at the center. ### Register to attend ## Get to know the experts ![Bhavin Prashad](https://www.dacgroup.com/wp-content/uploads/2025/03/Bhavin-Prashad-v2-3.jpg) Presenter Bhavin Prashad Associate Vice President, Digital Media Bhavin Prashad is a Senior Director of Digital Media at DAC, where he has excelled for 12 years, steadily making his way up through the ranks. He oversees a dedicated team of 15 specialists, focusing on full-funnel media planning and buying. ![Orli Millstein](https://www.dacgroup.com/wp-content/uploads/2024/08/omillstein.jpg) Presenter Orli Millstein Director, Content Strategy ![Kuhan Puvanesasingham](https://www.dacgroup.com/wp-content/uploads/2025/01/Kuhan-Square-1.png) Presenter Kuhan Puvanesasingham Director, Business Intelligence • Proove [![Kevin Jackman](https://www.dacgroup.com/wp-content/uploads/2026/09/kevin-jackman.jpeg)](https://www.dacgroup.com/insights/contributing-experts/kevin-jackman/ "Kevin Jackman") Presenter [Kevin Jackman](https://www.dacgroup.com/insights/contributing-experts/kevin-jackman/ "Kevin Jackman") Director, SEO Sign up for the Webinar ## Explore more DAC webinars Webinar ![Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) ## Awards and accolades ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/cropped-SIA_logo.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/ESA-New-Logo-Lockup.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/NP-Digital-omma-awards-logo-white-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/SEL-logo_400px.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/Best-Companies-to-work-for-New-York-2022-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/GAA-No-Year-Logo-23.png)