---
title: "Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO"
date: 2025-06-02
published: 2025-05-06
author: "rdhunna"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/05/Supported-by-3.jpg"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/own-the-total-serp.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/own-the-total-serp.md"
---

# Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO

[DAC](https://www.dacgroup.com/)

EVENTS #

Share this

![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this

## Webinar details

As AI Overviews and AI answer engines continue to replace traditional search engine results pages (SERPs), it is important to ensure your strategy is foolproof. [Bhavin Prashad](https://www.linkedin.com/in/bhavinprashad/), Associate Vice President of Digital Media, and [Dan Lauer](https://www.linkedin.com/in/danlauer1/), SEO Strategist, will show you exactly how to leverage a TotalSERP strategy to regain lost traffic.

**Join us to explore the Total SERP strategy:**

- Get full-funnel search visibility.
- Align AI-powered content with real-time demand.
- Maximize business results from search.

**Rebuild What Google’s Algorithm + AI Took Away**

Search visibility isn’t just about paid or organic, it’s about owning the entire SERP, now powered by Gen AI.

**You’ll Learn:**

- How to **obtain total SERP visibility** with a unified Paid + Organic + Local strategy.
- Ways to utilize Gen AI to **enhance content performance** and capture intent.
- What it looks like to **drive measurable results** with integrated search.

Discover how a unified approach, which DAC calls TotalSERP, aligns paid, organic, local, and AI-driven experiences to capture customers at every stage of their intent.

### FILL OUT THE FORM TO WATCH THE WEBINAR

## Get to know the experts

![Bhavin Prashad](https://www.dacgroup.com/wp-content/uploads/2025/03/Bhavin-Prashad-v2-3.jpg)

Bhavin Prashad

Associate Vice President, Digital Media

Bhavin Prashad is Associate Vice President, Digital Media at DAC, where he has excelled for 12 years, steadily making his way up through the ranks. He oversees a dedicated team of 15 specialists, focusing on full-funnel media planning and buying.

![Dan Lauer](https://www.dacgroup.com/wp-content/uploads/2024/08/Dan-Lauer.jpg)

Dan Lauer

SEO Strategist

Dan Lauer is an experienced SEO Strategist specializing in developing and executing high-impact strategies that drive performance across digital channels. He partners closely with cross-functional teams to optimize content, enhance user experience, and deliver measurable results for agency clients.