---
title: "Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO"
date: 2025-06-02
published: 2025-05-06
author: "rdhunna"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/05/Supported-by-3.jpg"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/own-the-total-serp.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/own-the-total-serp.md"
---

# Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO

[DAC](https://www.dacgroup.com/)

EVENTS #

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## Webinar details

As AI Overviews and AI answer engines continue to replace traditional search engine results pages (SERPs), it is important to ensure your strategy is foolproof. [Bhavin Prashad](https://www.linkedin.com/in/bhavinprashad/), Associate Vice President of Digital Media, and [Dan Lauer](https://www.linkedin.com/in/danlauer1/), SEO Strategist, will show you exactly how to leverage a TotalSERP strategy to regain lost traffic.

**Join us to explore the Total SERP strategy:**

- Get full-funnel search visibility.
- Align AI-powered content with real-time demand.
- Maximize business results from search.

**Rebuild What Google’s Algorithm + AI Took Away**

Search visibility isn’t just about paid or organic, it’s about owning the entire SERP, now powered by Gen AI.

**You’ll Learn:**

- How to **obtain total SERP visibility** with a unified Paid + Organic + Local strategy.
- Ways to utilize Gen AI to **enhance content performance** and capture intent.
- What it looks like to **drive measurable results** with integrated search.

Discover how a unified approach, which DAC calls TotalSERP, aligns paid, organic, local, and AI-driven experiences to capture customers at every stage of their intent.

### FILL OUT THE FORM TO WATCH THE WEBINAR

## Get to know the experts

![Bhavin Prashad](https://www.dacgroup.com/wp-content/uploads/2025/03/Bhavin-Prashad-v2-3.jpg)

Bhavin Prashad

Associate Vice President, Digital Media

Bhavin Prashad is a Senior Director of Digital Media at DAC, where he has excelled for 12 years, steadily making his way up through the ranks. He oversees a dedicated team of 15 specialists, focusing on full-funnel media planning and buying.

![Dan Lauer](https://www.dacgroup.com/wp-content/uploads/2024/08/Dan-Lauer.jpg)

Dan Lauer

SEO Strategist

Dan Lauer is an experienced SEO Strategist specializing in developing and executing high-impact strategies that drive performance across digital channels. He partners closely with cross-functional teams to optimize content, enhance user experience, and deliver measurable results for agency clients.