---
title: "Marketing Isn’t One-Size-Fits-All"
date: 2025-12-11
published: 2025-05-13
author: "banand"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/05/Untitled-design-1-1.jpg"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/marketing-isnt-one-size-fits-all.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/marketing-isnt-one-size-fits-all-on-demand-webinar.md"
---

# Marketing Isn’t One-Size-Fits-All

[DAC](https://www.dacgroup.com/)

EVENTS #

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## Webinar details

Marketers love to talk about full-funnel strategy, but most campaign strategies are built on outdated assumptions, generic messaging, one-size-fits-all creative, and broad-reach media plans that overlook one of the biggest drivers of performance: *Where* your customers actually are.

In this fast-paced, myth-busting session, DAC, an international full-funnel media agency, joins Marketing Brew to expose the biggest misconceptions holding marketers back from unlocking true full-funnel impact. We’ll also explore the marketing components that could be foundational for relevance with your target audiences.

### FILL OUT THE FORM TO WATCH THE WEBINAR

## Get to know the experts

![Nasser Sahlool](https://www.dacgroup.com/wp-content/uploads/2024/08/nsahlool.jpg)

Speaker

Nasser Sahlool

SVP, Client Strategy, DAC
VP Strategy, Proove

![Jenna Watson](https://www.dacgroup.com/wp-content/uploads/2024/08/jwatson.png)

Speaker

Jenna Watson

Senior Vice President, Digital Media

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## Awards and accolades

![award](https://www.dacgroup.com/wp-content/themes/dac/img/sa-logo-award.png)

![award](https://www.dacgroup.com/wp-content/themes/dac/img/esa-logo-award.png)

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