--- title: "Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance" date: 2026-06-03 author: "aguzman" featured_image: "https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg" lang: en translations: en-ca: "https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/comblez-les-angles-morts-de-vos-indicateurs-relier-enfin-la-recherche-ia-a-la-performance.md" de: "https://www.dacgroup.com/de/einblicke/webinare/beseitigen-sie-ihre-schwachstellen-bei-den-kpis-so-verknuepfen-sie-die-ki-suche-endlich-mit-der-performance.md" en-gb: "https://www.dacgroup.com/en-gb/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance.md" fr: "https://www.dacgroup.com/fr/perspectives/webinaires/comblez-les-angles-morts-de-vos-indicateurs-relier-enfin-la-recherche-ia-a-la-performance.md" es: "https://www.dacgroup.com/es/descubre/webinars/elimina-los-puntos-ciegos-de-tus-kpis-como-conectar-las-busquedas-con-ia-con-los-resultados-de-tu-negocio.md" --- # Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance ## Webinar details AI search and zero-click journeys are changing how people discover, evaluate, and choose brands. But while AI visibility is becoming more influential, many marketing teams still lack a clear way to measure its impact on growth. In this on-demand webinar with Search Engine Journal and DAC, our experts introduce a practical measurement framework for connecting AI search signals to business outcomes. You’ll learn how to move beyond click-based reporting and build a clearer view of how AI citations, brand mentions, and recommendations influence conversions, customer journeys, and performance. **You’ll learn:** - How to measure AI visibility and influence across the full funnel - Which KPIs matter when clicks and rankings no longer tell the full story - How to connect AI search signals to conversions, incrementality, and business impact - How to align SEO, paid media, analytics, and AI visibility reporting - How to build a measurement framework that helps enterprise teams report up with confidence **Who should watch** This webinar is designed for marketing leaders, SEO teams, paid media teams, analytics teams, and digital decision-makers who need to understand how AI search is influencing performance and how to measure its impact more effectively. **Why watch now** As AI Overviews, AI Mode, and other AI-powered discovery experiences reshape the search journey, brands need reporting that reflects how visibility and influence work today. If your dashboard still shows clicks but your leadership team wants proof of AI search impact, this session will help you identify the right metrics, signals, and reporting approach. ### FILL OUT THE FORM TO WATCH THE WEBINAR ## Get to know the experts ![Felicia DelVecchio](https://www.dacgroup.com/wp-content/uploads/2024/08/fdelvecchio.jpg) Presenter Felicia DelVecchio Vice President Digital Media Named Search Marketer of the Year by Search Engine Land in 2019, Felicia brings over a decade of leadership experience at DAC, where she’s driven results for both enterprise and local clients. Felicia has led digital transformation efforts that help brands win and retain market share, all while mentoring her team and fostering a culture of collaboration, innovation, and excellence. Her expertise spans media planning, strategy, and execution, making her a key force in shaping DAC’s continued success. [![Vincent DeLuca](https://www.dacgroup.com/wp-content/uploads/2026/05/Vincent-DeLuca.jpeg)](https://www.dacgroup.com/insights/contributing-experts/vincent-deluca/ "Vincent DeLuca") Presenter [Vincent DeLuca](https://www.dacgroup.com/insights/contributing-experts/vincent-deluca/ "Vincent DeLuca") Director of SEO [![Gavin Bowick](https://www.dacgroup.com/wp-content/uploads/2025/10/Gavin-Bowick-v2-1.jpg)](https://www.dacgroup.com/insights/contributing-experts/gavin-bowick/ "Gavin Bowick") Presenter [Gavin Bowick](https://www.dacgroup.com/insights/contributing-experts/gavin-bowick/ "Gavin Bowick") Lead Web Analytics Gavin Bowick, an accomplished professional, embarked on his journey with DAC in May 2019. Currently serving as the Lead for Web Analytics in the Proove Intelligence team, Gavin is fueled by the boundless possibilities in data analysis and statistical modeling, particularly in marketing mix models. Leveraging a diverse range of tools and the collective expertise of his team, he thrives on uncovering new insights and identifying growth opportunities for clients. With a solid background in scientific research and marketing management, Gavin's work is driven by a passion for discovery and guided by statistical confidence, ensuring robust and reliable outcomes. Access the webinar ## Explore more DAC webinars Webinar ![Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Webinar ![AI is Rewriting Local Search: How Multi-Location Brands Can Win Now](https://www.dacgroup.com/wp-content/uploads/2025/09/Untitled-design-8.jpg) watch on-demand [AI is Rewriting Local Search: How Multi-Location Brands Can Win Now](https://www.dacgroup.com/insights/webinars/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now/) Wednesday, September 24 [ACCESS WEBINAR](https://www.dacgroup.com/insights/webinars/ai-is-rewriting-local-search-how-multi-location-brands-can-win-now/) ## Awards and accolades ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/cropped-SIA_logo.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/ESA-New-Logo-Lockup.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/NP-Digital-omma-awards-logo-white-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/SEL-logo_400px.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/Best-Companies-to-work-for-New-York-2022-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/GAA-No-Year-Logo-23.png)