--- title: "Digital Marketing Trends for 2016" date: 2024-12-30 published: 2016-08-17 author: "Peter Gourlay" featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/2016-1.jpg" categories: - name: "Paid media" url: "/insights/blog/paid-media.md" tags: - name: "content" url: "/tag/content.md" - name: "digital marketing" url: "/tag/digital-marketing.md" - name: "Lasso" url: "/tag/lasso.md" - name: "Local" url: "/tag/local.md" - name: "marketing trends" url: "/tag/marketing-trends.md" - name: "SEM" url: "/tag/sem.md" - name: "SEO" url: "/tag/seo.md" lang: en translations: en-ca: "https://www.dacgroup.com/en-ca/insights/blog/paid-media/marketing-trends-2016.md" en-gb: "https://www.dacgroup.com/en-gb/insights/blog/paid-media/marketing-trends-2016-2.md" --- # Digital Marketing Trends for 2016 ![|](https://www.dacgroup.com/wp-content/uploads/2024/12/2016-1.jpg) The world of [digital marketing](https://www.dacgroup.com/services/) is always evolving. This infographic highlights everything you need to stay in the know through the second half of 2016! ![](https://www.dacgroup.com/wpe-content/uploads/2016/09/Peters-Blog-1.png) [Contact DAC](https://www.dacgroup.com/get-in-touch/) today to find out more! Search engine marketing Digital advertising Media strategy SEO trends Algorithm updates ##### Contributing Experts Peter Gourlay ## Mentioned in this article ## Mentioned in this article ![Paid media](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-media.png) ### Paid media Amplify your reach across digital and traditional channels with data-driven paid media strategies designed to deliver measurable business results. [Learn More](https://www.dacgroup.com/services/paid-media/) ## Explore more insights BLOG ![](https://www.dacgroup.com/wp-content/uploads/2026/10/Meta-Muse-Blog1-875x438-1.jpg) [Meta Muse: How agentic AI could reshape the customer journey](https://www.dacgroup.com/insights/blog/paid-media/meta-muse-agentic-ai-customer-journey/) October 05, 2026 Zhenya Brisker 8 min [Read More](https://www.dacgroup.com/insights/blog/paid-media/meta-muse-agentic-ai-customer-journey/) BLOG ![](https://www.dacgroup.com/wp-content/uploads/2026/10/Local-Shopping-Blog1-875x438-1.jpg) [Did the marketing campaign fail, or did the local network fail to convert?](https://www.dacgroup.com/insights/blog/paid-media/did-the-marketing-campaign-fail-or-did-the-local-network-fail-to-convert/) October 02, 2026 Ahmed Aden 8 min [Read More](https://www.dacgroup.com/insights/blog/paid-media/did-the-marketing-campaign-fail-or-did-the-local-network-fail-to-convert/) BLOG ![](https://www.dacgroup.com/wp-content/uploads/2026/09/ChatGPT-Ads-Blog1-875x438-1.jpg) [ChatGPT Ads: An emerging opportunity, but not yet a performance replacement ](https://www.dacgroup.com/insights/blog/paid-media/chatgpt-ads-emerging-consideration-opportunity/) September 11, 2026 Zhenya Brisker 7 min [Read More](https://www.dacgroup.com/insights/blog/paid-media/chatgpt-ads-emerging-consideration-opportunity/)