---
title: "Value added service—local phone numbers!"
date: 2026-01-12
published: 2012-06-27
author: "Lynn Duffy"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/VALUE-ADDED-SERVICE-LOCAL-PHONE-NUMBERS.jpg"
categories:
  - name: "Local Search"
    url: "/insights/blog/local-search.md"
tags:
  - name: "iYp"
    url: "/tag/iyp-2.md"
  - name: "Local"
    url: "/tag/local.md"
  - name: "local marketing"
    url: "/tag/local-marketing-4.md"
  - name: "Media Allocation"
    url: "/tag/media-allocation-2.md"
  - name: "Research"
    url: "/tag/research-2.md"
  - name: "yellow pages"
    url: "/tag/yellow-pages-2.md"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/insights/blog/local-search/value-added-service-local-phone-numbers.md"
  en-gb: "https://www.dacgroup.com/en-gb/insights/blog/local-search/value-added-service-local-phone-numbers-2.md"
---

# Value added service—local phone numbers!

With nearly a decade of [testing and measurement](/research/) experience in both print and online Yellow Pages, I can tell you one thing for sure: service-related businesses should be [advertising a local phone number](/local-marketing-platforms/). Why, you ask? Because local phone numbers have been shown to bring upwards of 68% more leads in total, on average to a business. Research shows when faced with a toll-free, faceless phone number or a local phone number – most people call the local line.

In fact, DAC has current testing and measurement under way that demonstrates that local lines are getting 156% more phone calls than their toll-free counterparts. Seventy-two per cent of all calls are going to the local lines for this advertiser, thereby increasing the value of the advertising significantly.

![](/wpe-content/uploads/2012/05/local-toll-free.jpg)

This dynamic is not just seen in Print Yellow Pages. It exists online as well within the Internet Yellow Pages. For a travel vertical, we implemented trade listings on the Internet Yellow Pages, and results were remarkable. For this vertical, DAC saw a 200% increase in performance to the ad and that 98% of the traffic was driven from the [local trade listing](/services/local-presence-management/) component. The bottom line? When consumers are looking to do business locally, it would serve you well to be using a local telephone number in addition to any toll-free number that you advertise.

Interested in finding out more? [Contact us](/get-in-touch/) today!