---
title: "Bing Raises the UI Bar with the Bing Business Portal"
date: 2024-12-30
published: 2011-04-13
author: "Phil Britton"
categories:
  - name: "Local Search"
    url: "/insights/blog/local-search.md"
tags:
  - name: "LLM"
    url: "/tag/llm.md"
lang: en
translations:
  en-ca: "https://www.dacgroup.com/en-ca/insights/blog/local-search/bing-raises-the-ui-bar-with-the-bing-business-portal.md"
---

# Bing Raises the UI Bar with the Bing Business Portal

The long awaited Bing Business Portal is finally live, here are some initial observations:

There are a plethora of new features including:

- New Layout
- Roles
- Integrated Product Listings
- Social Integration (add your Facebook and Twitter URL’s)
- Deals

The biggest feature upgrades are in the Deals section. This gives the user the capabilities to make a deal, instructs as to what comprises a good deal, and several publication methods, including Bing, Bing Mobile, an auto generated mobile page, a QR code, and Facebook. This is the first, non-Facebook listing provider to integrate Facebook deals. This is a big potential partnership for Bing & Facebook.

The Roles update allows more than 1 user to have access to an account. There are three role types, which aren’t clearly defined – I’ve put in a request, through their new support system, to get some clarity here. This will be a good test of their customer support, which is something for which Google Places is constantly criticized.

The three roles are:

- Administrator
- Manager

Suspended

To summarize, the Bing Business Portal is a big improvement with lots of useful features that advance Bing in the space. There are some things that are lacking, such as bulk uploading listings. All things considered, I am very pleased with the steps Bing has taken to support the [Local Business Listing](/services/local-presence-management/) space, with this upgrade to the Bing Business Portal.

[Get in touch](/get-in-touch/) to find out more!