--- title: "Home" date: 2026-09-04 published: 2024-07-25 author: "nmele" lang: en translations: en-ca: "https://www.dacgroup.com/en-ca.md" fr-ca: "https://www.dacgroup.com/fr-ca.md" de: "https://www.dacgroup.com/de.md" en-gb: "https://www.dacgroup.com/en-gb.md" fr: "https://www.dacgroup.com/fr.md" es: "https://www.dacgroup.com/es.md" --- # Home Loading video Enable sound for the best experience ## Drive powerful outcomes in a rapidly changing world When brand meets performance in our Enterprise-to-Local solutions. [Let’s talk ](https://www.dacgroup.com/contact/) ## Forward-thinking solutions Whether you need an **Enterprise-to-Local** strategy that scales seamlessly or a point solution for a specific challenge, we question convention and nurture new ideas to achieve bigger outcomes faster. It’s all supercharged by AI and guided by Proove, the intelligence layer that informs every decision across media, strategy, creative, and beyond. [view all services ](https://www.dacgroup.com/services/) ### ![Paid Media section - 1](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-media.png) Paid Media Full-funnel, personalized, integrated across channels and tactics, and aligned with the intent of users from the brand level down to their nearest local store. This is paid media the DAC Group way. [Digital ](/services/digital-media/) [Traditional & Offline ](/services/traditional-media/) ### ![Search Optimization section - 2](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-search.png) Search Optimization We build audience-first, AI-enhanced search strategies that integrate seamlessly with other tactics to dominate the SERP, reach untapped demand, and drive transformative outcomes. [SEO ](/services/search-optimization/) [Local SEO ](/services/local-seo/) ### ![Local Search section - 3](https://www.dacgroup.com/wp-content/uploads/2024/06/local-optimization.png) Local Search Location data is the foundation of all local search, empowering you to reach customers wherever they are. See how our full SERP solution leaves you free to focus on doing what you do best. [Local Presence Management ](/services/local-presence-management/) [Reputation Management ](/services/reputation-management/) ### ![Strategy section - 4](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-location.png) Strategy Navigate an unpredictable landscape—and get more from your marketing dollars—with actionable, data-driven strategies tailored for your business from the brand down to the local level. [Audience & Market ](/services/strategic-audience-market-insight/) [Content ](/services/content-strategy/) ### ![Creative section - 5](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-design.png) Creative Emotionally engage your audiences as they move through the journey to purchase with powerful, data-driven creative that matches their intent, aligns with strategic insights, and enhances every media dollar. [Creative Ideation ](/services/creative-ideation/) [Creative Production ](/services/creative-production/) ### ![Analytics section - 6](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-analytics.png) Analytics Unleash the true value of your data with [Proove](https://proove.dacgroup.com/), our in-house data intelligence practice. Our solutions don’t simply reinforce what you already know but drive bold business decisions for the future. [AI, Data, & Conversational Intelligence ](https://proove.dacgroup.com/services/ai-data-conversational-intelligence/) [Data Science & Predictive Analytics ](https://proove.dacgroup.com/services/data-science-predictive-analytics/) [Measurement & Optimization ](https://proove.dacgroup.com/services/measurement-optimization/) [Segmentation ](https://proove.dacgroup.com/services/segmentation/) [Data Strategy & MarTech ](https://proove.dacgroup.com/services/data-strategy-martech/) [Conversion & Experience Optimization ](https://proove.dacgroup.com/services/conversion-experience-optimization/) ### ![Development section - 7](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-dev.png) Development Our in-house team covers every critical discipline, giving DAC Group the knowledge and skill to repeatedly deliver data-informed, conversion-optimized digital experiences that drive transformational growth. [Web Development ](/services/web-development/) [Web Design ](/services/web-design/) [Data Integration ](/services/data-integration/) ## Intelligent technology for a competitive edge Our AI-enabled platforms turn complexity into clarity so you can move faster, adapt with confidence, and outperform the competition. Discover [IRIS](https://www.dacgroup.com/tech-platforms/iris/), the intelligence platform behind smarter marketing, and [TransparenSEE](https://www.dacgroup.com/tech-platforms/local-optimization/transparensee/), our proprietary local marketing platform built to help multi-location brands manage visibility and performance at scale. [Explore our tech ](https://www.dacgroup.com/tech-platforms/) ![Intelligent technology for a competitive edge](https://www.dacgroup.com/wp-content/uploads/2026/08/iris-x2-480x320.jpeg) ![Intelligent technology for a competitive edge](https://www.dacgroup.com/wp-content/uploads/2026/08/transparensee-480x320.jpeg) #### Solution forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) #### Performance forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) #### Innovation forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) #### Data forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) ![](/wp-content/themes/dac/img/icons/stop-white.svg) ![The Fresh Market Colored Logo](https://www.dacgroup.com/wp-content/uploads/2024/09/the-fresh-market-logo-color-1.svg) ## Driving foot traffic in a digital world Our partnership with The Fresh Market redefined grocery marketing in a highly competitive landscape. Discover how we turned fresh thinking into fresh foot traffic and significant sales growth. [Read the case study ](https://www.dacgroup.com/work/the-fresh-market/) Your browser does not support the video tag. ![](/wp-content/themes/dac/img/icons/stop-white.svg) ![Logo of Apex Tool Group with stylized mountain graphic.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-apextoolgroup.png) ![Bitcoin Depot logo with a hexagonal icon featuring a lightning bolt.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-bitcoin.png) ![Stylized chili pepper with the letter 'S'.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-chillis.png) ![Costa Vida logo, featuring a stylized wave icon to the left of the brand name.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-costavida.png) ![Logo of Crescent with stylized "C" and text.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-Crescent.png) ![Logo of Gearwrench with stylized "GW" emblem.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-gearwrench.png) ![Logo of "It's Just Wings" with an image of chicken wings in a bowl.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-itsjustwings.png) ![Lennox logo featuring stylized text with an oval swoosh.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-lennox.png) ![Maggiano's Little Italy logo.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-maggianos.png) ![PODS logo in black and white.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-pods.png) ![Signet Jewelers logo in gray text.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-signet.png) ![Logo of The Fresh Market with a leaf design.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-thefreshmarket.png) ![Winnebago logo in gray text.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-winnebego.png) ![Logo with the text "24 Hour" inside an oval.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-24hourfitness.png) ![Logo of Apple Bank with an apple graphic.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-apple-bank.png) ![Logo of Casella with "Established 1975" beneath it.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-casella.png) ![Del Taco logo featuring a stylized sun and mountain.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-deltaco.png) ![Elizabeth Arden New York logo.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-elizabeth-arden.png) ![Friendly's logo in gray script font.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-friendlys.png) ![Logo of Jack in the Box with stylized text.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-jack-in-box.png) ![Logo of Navy Federal Credit Union with a globe icon.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-navy-federal.png) ![Phillips 66 logo in shield shape.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-phillips68.png) ![Revlon logo in gray text.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-revlon.png) ![Logo of Wegmans in stylized gray script.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-wegmans.png) ![Logo of Bridgestone with the slogan "Solutions for your journey".](https://www.dacgroup.com/wp-content/uploads/2024/10/us-logo-bridgestone.png) ![Logo of Ashley with a simple house icon.](https://www.dacgroup.com/wp-content/uploads/2024/10/usa-logo-ashley.png) ![](/wp-content/themes/dac/img/icons/stop-black.svg) ![stop](/wp-content/themes/dac/img/icons/stop-white.svg) ![](/wp-content/themes/dac/img/icons/stop-white.svg) ![](/wp-content/themes/dac/img/icons/stop-white.svg) ## Built by creators, thinkers, experts DAC Group’s award-winning services, technology, and campaigns are the result of one thing only: incredibly talented people working together to tackle our clients’ unique business challenges. [Meet the Team ](https://www.dacgroup.com/about-us/our-team/) ### 50 **years**in business ### 46 **major awards in the past 2 years** including Agency of the Year ### 600 **employees**across 12 offices ## Stay one step ahead of emerging digital trends [View all resources ](https://www.dacgroup.com/discover/) [!["Shift Happens" podcast cover with host facing forward, wearing glasses against an orange background.](https://www.dacgroup.com/wp-content/uploads/2026/01/Homepage-Stay-one-step-ahead-of-emerging-digital-trends.png)](https://www.dacgroup.com/insights/podcasts/introducing-shift-happens-podcast/) [### Welcome to Shift Happens: A DAC Podcast ](https://www.dacgroup.com/insights/podcasts/introducing-shift-happens-podcast/) [WATCH NOW ](https://www.dacgroup.com/insights/podcasts/introducing-shift-happens-podcast/) [![A collage featuring a man in a blue suit smiling, various app icons including TikTok, YouTube, and ChatGPT, a woman on a smartphone screen, and graph elements implying growth.](https://www.dacgroup.com/wp-content/uploads/2026/01/1.png)](https://www.dacgroup.com/insights/blog/strategy/the-2026-marketing-trends-report-26-moves-to-accelerate-your-marketing-performance/) [### The 2026 marketing trends report: 26 moves to accelerate your marketing performance ](https://www.dacgroup.com/insights/blog/strategy/the-2026-marketing-trends-report-26-moves-to-accelerate-your-marketing-performance/) [READ THE TRENDS ](https://www.dacgroup.com/insights/blog/strategy/the-2026-marketing-trends-report-26-moves-to-accelerate-your-marketing-performance/) [![Woman with a smartphone surrounded by YouTube, TikTok, and AI icons on a geometric background.](https://www.dacgroup.com/wp-content/uploads/2026/01/2.png)](https://www.dacgroup.com/insights/series/the-media-forward-series/) [### The Media Forward series: Stay ahead or fall behind ](https://www.dacgroup.com/insights/series/the-media-forward-series/) [EXPLORE THE SERIES ](https://www.dacgroup.com/insights/series/the-media-forward-series/) [View all resources ](https://www.dacgroup.com/discover/) New York ## Our offices [### Chicago ](https://www.dacgroup.com/contact/chicago/) [### New York ](https://www.dacgroup.com/contact/new-york/) [### Louisville ](https://www.dacgroup.com/contact/louisville/) [### Toronto ](https://www.dacgroup.com/contact/toronto/) [### Rochester ](https://www.dacgroup.com/contact/rochester/) [### Vancouver ](https://www.dacgroup.com/contact/vancouver/) [### Los Angeles ](https://www.dacgroup.com/contact/los-angeles/) [### Montréal ](https://www.dacgroup.com/contact/montreal/) [### Paris ](https://www.dacgroup.com/contact/paris/) [### London ](https://www.dacgroup.com/contact/london/) [### Madrid ](https://www.dacgroup.com/contact/madrid/) [### Munich ](https://www.dacgroup.com/contact/munich/) ![Control Button](/wp-content/themes/dac/img/icons/stop-black.svg)## Amplify your reach with media-forward campaigns. Engage your audiences with local-forward strategies. Make data-forward decisions for measurable results. Drive outcomes with a performance-forward mindset. Get ahead with AI-forward innovations. Elevate your appeal with brand-forward solutions. [Let’s move forward ](https://www.dacgroup.com/contact/)