--- title: "Home" date: 2025-01-16 published: 2024-07-25 author: "nmele" lang: en --- # Home ## Say hello to your full-funnel,Enterprise-to-Local media partner We drive powerful business outcomes through dynamic full-funnel strategies and scalable solutions to unique challenges—all powered by state-of-the-art tech and the brightest minds in the business. [Let’s talk ](https://www.dacgroup.com/contact/) ## Forward-thinking solutions Whether you need an **Enterprise-to-Local** strategy that seamlessly scales to deliver highly localized experiences at every touch point or a point solution for a specific challenge, we question convention and nurture new ideas—supercharged by AI—to achieve bigger outcomes faster. [VIEW ALL SERVICES ](https://www.dacgroup.com/services/) ### ![Paid Media section - 1](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-media.png) Paid Media Full-funnel, personalized, integrated across channels and tactics, and aligned with the intent of users from the brand level down to their nearest local store. This is paid media the DAC way. [Digital ](https://www.dacgroup.com/services/digital-media/) [Traditional & Offline ](https://www.dacgroup.com/services/traditional-media/) ### ![Search Optimization section - 2](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-search.png) Search Optimization We build audience-first, AI-enhanced search strategies that integrate seamlessly with other tactics to dominate the SERP, reach untapped demand, and drive transformative outcomes. [SEO ](https://www.dacgroup.com/services/search-optimization/) [Local SEO ](https://www.dacgroup.com/services/local-seo/) ### ![Location Optimization section - 3](https://www.dacgroup.com/wp-content/uploads/2024/06/local-optimization.png) Location Optimization Location data is the foundation of all local search, empowering you to reach customers wherever they are. See how our full SERP solution leaves you free to focus on doing what you do best. [Local Presence Management ](https://www.dacgroup.com/services/local-presence-management/) [Reputation Management ](https://www.dacgroup.com/services/reputation-management/) ### ![Strategy section - 4](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-location.png) Strategy Navigate an unpredictable landscape—and get more from your marketing dollars—with actionable, data-driven strategies tailored for your business from the brand down to the local level. [Audience & Market ](https://www.dacgroup.com/services/strategic-audience-market-insight/) [Content ](https://www.dacgroup.com/services/content-strategy/) ### ![Creative section - 5](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-design.png) Creative Emotionally engage your audiences as they move through the journey to purchase with powerful, data-driven creative that matches their intent, aligns with strategic insights, and enhances every media dollar. [Creative Ideation ](https://www.dacgroup.com/services/creative-ideation/) [Creative Production ](https://www.dacgroup.com/services/creative-production/) ### ![Analytics section - 6](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-analytics.png) Analytics Unleash the true value of your data with our center of excellence, Proove Intelligence. Our solutions don’t simply reinforce what you already know but drive bold business decisions for the future. [Web Analytics ](https://www.dacgroup.com/services/web-analytics/) [Data Science ](https://www.dacgroup.com/services/data-science/) [Business Intelligence ](https://www.dacgroup.com/services/business-intelligence/) ### ![Development section - 7](https://www.dacgroup.com/wp-content/uploads/2024/06/icon-dev.png) Development Our in-house team covers every critical discipline, giving DAC the knowledge and skill to repeatedly deliver data-informed, conversion-optimized digital experiences that drive transformational growth. [Web Development ](https://www.dacgroup.com/services/web-development/) [Web Design ](https://www.dacgroup.com/services/web-design/) [Data Integration ](https://www.dacgroup.com/services/data-integration/) #### Solution forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) #### Performance forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) #### Innovation forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) #### Data forward ![slash](/wp-content/themes/dac/img/icons/slash.svg) ![](/wp-content/themes/dac/img/icons/stop-white.svg) ![The Fresh Market Colored Logo](https://www.dacgroup.com/wp-content/uploads/2024/09/the-fresh-market-logo-color-1.svg) ## Driving foot traffic in a digital world Our partnership with The Fresh Market redefined grocery marketing in a highly competitive landscape. Discover how we turned fresh thinking into fresh foot traffic and significant sales growth. [Read the case study ](https://www.dacgroup.com/work/the-fresh-market/) Your browser does not support the video tag. ![Logo of Apex Tool Group with stylized mountain graphic.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-apextoolgroup.png) ![Bitcoin Depot logo with a hexagonal icon featuring a lightning bolt.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-bitcoin.png) ![Stylized chili pepper with the letter 'S'.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-chillis.png) ![Costa Vida logo, featuring a stylized wave icon to the left of the brand name.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-costavida.png) ![Logo of Crescent with stylized "C" and text.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-Crescent.png) ![Logo of Gearwrench with stylized "GW" emblem.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-gearwrench.png) ![Logo of "It's Just Wings" with an image of chicken wings in a bowl.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-itsjustwings.png) ![Lennox logo featuring stylized text with an oval swoosh.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-lennox.png) ![Maggiano's Little Italy logo.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-maggianos.png) ![PODS logo in black and white.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-pods.png) ![Signet Jewelers logo in gray text.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-signet.png) ![Logo of The Fresh Market with a leaf design.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-thefreshmarket.png) ![logo]() ![Winnebago logo in gray text.](https://www.dacgroup.com/wp-content/uploads/2024/09/louisville-logo-winnebego.png) ![Logo with the text "24 Hour" inside an oval.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-24hourfitness.png) ![Logo of Apple Bank with an apple graphic.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-apple-bank.png) ![Logo with the word "BROOKS" in bold, gray letters.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-brooks.png) ![Logo of Casella with "Established 1975" beneath it.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-casella.png) ![Del Taco logo featuring a stylized sun and mountain.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-deltaco.png) ![Elizabeth Arden New York logo.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-elizabeth-arden.png) ![Friendly's logo in gray script font.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-friendlys.png) ![Logo of Holland America Line with a ship emblem.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-holland-america.png) ![Logo of Jack in the Box with stylized text.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-jack-in-box.png) ![Logo of Navy Federal Credit Union with a globe icon.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-navy-federal.png) ![Phillips 66 logo in shield shape.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-phillips68.png) !["Rainbow" logo in gray cursive font.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-rainbow.png) ![Revlon logo in gray text.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-revlon.png) ![Van Leeuwen logo in cursive text.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-vanleeuwen.png) ![Logo of Wegmans in stylized gray script.](https://www.dacgroup.com/wp-content/uploads/2024/09/nyc-logo-wegmans.png) ![Logo of Bridgestone with the slogan "Solutions for your journey".](https://www.dacgroup.com/wp-content/uploads/2024/10/us-logo-bridgestone.png) ![Logo of Ashley with a simple house icon.](https://www.dacgroup.com/wp-content/uploads/2024/10/usa-logo-ashley.png) ![](/wp-content/themes/dac/img/icons/stop-black.svg) ![stop](/wp-content/themes/dac/img/icons/stop-white.svg) ![](/wp-content/themes/dac/img/icons/stop-white.svg) ![](/wp-content/themes/dac/img/icons/stop-white.svg) ## Built by creators, thinkers, experts DAC’s award-winning services, technology, and campaigns are the result of one thing only: incredibly talented people working together to tackle our clients’ unique business challenges. [Meet the Team ](https://www.dacgroup.com/about-us/our-team/) ## Powered by seriously innovative tech Our AI-enabled platforms seamlessly integrate strategy, media, analytics, creative, and reporting to reveal insights and opportunities that would otherwise remain hidden. Harness the power of **IRIS**, our fully integrated marketing suite that orchestrates all our applications, and **TransparenSEE**, our game-changing local marketing dashboard. [Explore our platforms ](https://www.dacgroup.com/tech-platforms/) ![Logos for "Iris" with a colorful star design and "Transparency" with overlapping colors.](https://www.dacgroup.com/wp-content/uploads/2024/09/img-innovative-tech-1-1-480x320.jpg) ### 50 **years**in business ### 32 **major awards in 2023**including Agency of the Year ### 600 **employees**across 12 offices ## Stay one step ahead of emerging digital trends [View all resources ](https://www.dacgroup.com/discover/) [![Three people engaged in conversation, with the text "Future Forward: A Series of Marketing Predictions for 2025."](https://www.dacgroup.com/wp-content/uploads/2025/01/English.png)](https://www.dacgroup.com/2025predictions/) [### Future Forward: Marketing trends for 2025 ](https://www.dacgroup.com/2025predictions/) [WATCH VIDEOS ](https://www.dacgroup.com/2025predictions/) [![Collage featuring logos of Reddit, Meta, TikTok, and a robotic figure at the center.](https://www.dacgroup.com/wp-content/uploads/2024/12/Dec13-BiggestMarketingNews-417x268-1-1.jpg)](https://info.dacgroup.com/en-us/2024marketingrecap) [### Recapping the biggest marketing news of 2024 and what it means for 2025 ](https://info.dacgroup.com/en-us/2024marketingrecap) [Download white paper ](https://info.dacgroup.com/en-us/2024marketingrecap) [!["Google Agency Excellence Awards 2024 Winner USA & Canada, App Growth, DAC Group" with a green glass trophy.](https://www.dacgroup.com/wp-content/uploads/2024/12/Untitled-design-1.png)](https://www.dacgroup.com/awards/dac-wins-app-growth-award-at-googles-2024-agency-excellence-awards/) [### DAC Wins App Growth Award at Google’s 2024 Agency Excellence Awards ](https://www.dacgroup.com/awards/dac-wins-app-growth-award-at-googles-2024-agency-excellence-awards/) [Read Award Details ](https://www.dacgroup.com/awards/dac-wins-app-growth-award-at-googles-2024-agency-excellence-awards/) [View all resources ](https://www.dacgroup.com/discover/) New York ## Our offices [### Chicago ](https://www.dacgroup.com/contact/chicago/) [### New York ](https://www.dacgroup.com/contact/new-york/) [### Louisville ](https://www.dacgroup.com/contact/louisville/) [### Toronto ](https://www.dacgroup.com/contact/toronto/) [### Rochester ](https://www.dacgroup.com/contact/rochester/) [### Vancouver ](https://www.dacgroup.com/contact/vancouver/) [### Los Angeles ](https://www.dacgroup.com/contact/los-angeles/) [### Montréal ](https://www.dacgroup.com/contact/montreal/) [### Paris ](https://www.dacgroup.com/contact/paris/) [### London ](https://www.dacgroup.com/contact/london/) [### Madrid ](https://www.dacgroup.com/contact/madrid/) [### Munich ](https://www.dacgroup.com/contact/munich/) ![Control Button](/wp-content/themes/dac/img/icons/stop-black.svg)## Amplify your reach with media-forward campaigns. Engage your audiences with local-forward strategies. Make data-forward decisions for measurable results. Drive outcomes with a performance-forward mindset. Get ahead with AI-forward innovations. Elevate your appeal with brand-forward solutions. [Let’s move forward ](https://www.dacgroup.com/contact/)