“Tricky” Dick Nixon is U.S. President, Atari’s Pong is released in a handful of smoky bars and DAC Group is founded by a young whippersnapper named Wayne Fulcher. He signs the paperwork while Don McLean’s new single American Pie plays somewhere in the background. Probably.
Fast-forward a few decades and Wayne’s brainchild has graduated from regional print directory advertiser to leading full-service digital performance agency, adding hundreds of talented team members and office locations across North America and Europe in the process. DAC Group has not only weathered change but embraced it, evolving our business to adapt to — and stay ahead of — the incredible rise of marketing, the dawn of the Information Age and the growth of local digital. Yet our origins remain intact: we’re still in the business of connecting brands with customers at the local level, and client delight will always be at the top of our agenda. Of course, our state-of-the-art presence management technology may look primitive when another 40 years have passed, but we’ll cross that bridge when we reach it.