{"id":56045,"date":"2024-08-21T20:55:55","date_gmt":"2024-08-22T01:55:55","guid":{"rendered":"https:\/\/www.dacgroup.com\/tech-platforms\/iris\/"},"modified":"2026-04-01T10:44:33","modified_gmt":"2026-04-01T15:44:33","slug":"iris","status":"publish","type":"tech-platforms","link":"https:\/\/www.dacgroup.com\/fr\/plateformes-technologiques\/iris\/","title":{"rendered":"IRIS"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-technology-iris.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-technology-iris-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-m-technology-iris-1.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/plateformes-technologiques\/\">Plateformes Technologiques<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                IRIS            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"TextRun SCXW73001970 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73001970 BCX8\">Notre plateforme exclusive optimise la performance m\u00e9dia gr\u00e2ce \u00e0 l\u2019intelligence marketing g\u00e9n\u00e9rative (GMI). En exploitant l\u2019IA et en analysant les donn\u00e9es issues de multiples plateformes, elle favorise une optimisation continue et stimule la croissance de votre marque.<\/span><\/span><span class=\"EOP SCXW73001970 BCX8\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/plateformes-technologiques\/\">Plateformes Technologiques<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                IRIS            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span class=\"TextRun SCXW73001970 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73001970 BCX8\">Notre plateforme exclusive optimise la performance m\u00e9dia gr\u00e2ce \u00e0 l\u2019intelligence marketing g\u00e9n\u00e9rative (GMI). En exploitant l\u2019IA et en analysant les donn\u00e9es issues de multiples plateformes, elle favorise une optimisation continue et stimule la croissance de votre marque.<\/span><\/span><span class=\"EOP SCXW73001970 BCX8\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS IRIS<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                  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21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"69d2b43745806\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Obtenez des r\u00e9sultats percutants avec un partenaire innovant et prim\u00e9.                     <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\"\n                alt=\"Tech awards logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d2b43745806\" style=\"text-align: center\">Global Business Technology Awards<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Agence num\u00e9rique de l\u2019ann\u00e9e.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\"\n                alt=\"open AI\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d2b43745806\" style=\"text-align: center\">Partenariat avec OpenAI<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Parmi les premi\u00e8res agences \u00e0 devenir partenaire OpenAI au niveau entreprise<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\"\n                alt=\"proprietary\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d2b43745806\" style=\"text-align: center\">Plateformes exclusives<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Des outils d\u00e9velopp\u00e9s en interne pour r\u00e9pondre \u00e0 des besoins sp\u00e9cifiques, dont TransparenSEE.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Con\u00e7u pour maximiser l\u2019impact du marketing et des m\u00e9dias<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW6391173 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">Ma\u00eetriser<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">m\u00e9dias<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> tout au long du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">parcours<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> client <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">demande<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">une<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> solution pens\u00e9e pour <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">aujourd\u2019hui<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> et pour <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">l\u2019avenir<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">Voic<\/span><\/span><span class=\"TextRun SCXW6391173 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">i<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">IRIS<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">, la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">plateforme<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> de DAC <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">propuls\u00e9e<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> par <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">l\u2019intelligence<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> marketing <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">g\u00e9n\u00e9rative<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> (GMI), <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">con\u00e7ue<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> pour <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">optimiser<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">programmes<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">m\u00e9dias<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> \u00e0 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">toutes<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> les <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">\u00e9chelles<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">, de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">l\u2019entreprise<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> au local. \u00c0 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">l\u2019intersection<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">strat\u00e9gie<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">, de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">cr\u00e9ativit\u00e9<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> et de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">l\u2019analyse<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">, <\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">IRIS<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">s<\/span><\/span><span class=\"TextRun SCXW6391173 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">implifie<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> la gestion des <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">campagnes<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">en<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">maximisant<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">l\u2019impact<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> des <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">m\u00e9dias<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">, des insights, des audiences et du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">contenu<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> \u00e0 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">chaque<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> \u00e9tape du <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">parcours<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> client. Le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">r\u00e9sultat<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> ? Des performances <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">exceptionnelles<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">port\u00e9es<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> par <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">l\u2019innovation<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> et un nouveau standard <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW6391173 BCX8\">d\u2019excellence<\/span><span class=\"NormalTextRun SCXW6391173 BCX8\"> num\u00e9rique.<\/span><\/span><span class=\"EOP SCXW6391173 BCX8\" data-ccp-props=\"{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>PARLONS IRIS<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Initier                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Posez les fondations avant que le travail ne commence. Alignez objectifs, p\u00e9rim\u00e8tre, parties prenantes et crit\u00e8res de succ\u00e8s afin que chaque effort d\u00e9marre avec clart\u00e9 et intention.\r\n<br>\r\n<br>\r\n\r\nR\u00e9sultat : un brief clair et unifi\u00e9 ainsi qu\u2019un cadrage projet qui guide tout le travail \u00e0 venir.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Comprendre                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Construisez une vision compl\u00e8te de votre entreprise, de votre audience et de votre paysage concurrentiel. Combinez donn\u00e9es, recherche et contexte historique pour faire \u00e9merger les insights qui nourrissent une strat\u00e9gie plus intelligente.\r\n<br>\r\n<br>\r\n\r\nR\u00e9sultat : une compr\u00e9hension \u00e9tay\u00e9e par la recherche de l\u2019entreprise du client, de son audience et de son contexte march\u00e9, pr\u00eate pour la planification m\u00e9dia et strat\u00e9gique.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Planifier                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Transformez les insights en action gr\u00e2ce \u00e0 une approche strat\u00e9gique et cross-canal. D\u00e9finissez les budgets, s\u00e9lectionnez le bon mix tactique et alignez les investissements m\u00e9dia sur les besoins des audiences et les objectifs business.\r\n<br>\r\n<br>\r\n\r\nR\u00e9sultat : un plan m\u00e9dia finalis\u00e9, pilot\u00e9 par la donn\u00e9e, reli\u00e9 au budget, aux canaux et \u00e0 la strat\u00e9gie d\u2019audience.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Cr\u00e9er                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                D\u00e9veloppez et affinez des cr\u00e9ations adapt\u00e9es \u00e0 chaque audience et \u00e0 chaque canal. Assurez-vous que chaque asset est align\u00e9 sur la strat\u00e9gie, correctement format\u00e9 et con\u00e7u pour performer sur l\u2019ensemble des points de contact.\r\n<br>\r\n<br>\r\n\r\nR\u00e9sultat : des assets cr\u00e9atifs approuv\u00e9s, correctement format\u00e9s et pr\u00eats pour le trafficking et la diffusion.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-5\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-5\" aria-expanded=\"false\" aria-controls=\"collapse-5\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Livrer                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-5\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Lancez avec pr\u00e9cision. Ex\u00e9cutez les campagnes, traffiquez les assets et veillez \u00e0 ce que tout fonctionne parfaitement sur l\u2019ensemble des plateformes avec une visibilit\u00e9 et un contr\u00f4le complets.\r\n<br>\r\n<br>\r\n\r\nR\u00e9sultat : des campagnes en ligne et tra\u00e7ables \u00e0 travers tous les syst\u00e8mes, avec une captation compl\u00e8te des donn\u00e9es pour l\u2019optimisation.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-6\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-6\" aria-expanded=\"false\" aria-controls=\"collapse-6\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Optimiser                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-6\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-6\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Faites progresser l\u2019am\u00e9lioration continue gr\u00e2ce \u00e0 la mesure, aux tests et aux insights g\u00e9n\u00e9r\u00e9s par l\u2019IA. Affinez la performance en temps r\u00e9el et r\u00e9injectez les apprentissages dans la strat\u00e9gie future.\r\n<br>\r\n<br>\r\n\r\nR\u00e9sultat : une boucle continue d\u2019apprentissage et d\u2019optimisation qui nourrit \u00e0 nouveau la planification et la compr\u00e9hension.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"image-text-row-block\">\n    <div class=\"content\">\n        \n        <div class=\"img-content\">\n            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/2b0516cd7739a3b1c5b22a4b8d5419c8.jpg\" aria-hidden=\"true\" alt=\"\">\n        <\/div>\n\n        <div class=\"text-content\">\n            <h2>D\u00e9ployez tout le potentiel du GMI<\/h2>\n            <p>\n                Notre approche de l\u2019intelligence marketing g\u00e9n\u00e9rative combine plusieurs LLM pour analyser et interpr\u00e9ter les donn\u00e9es du march\u00e9. Elle nous permet d\u2019extraire des insights approfondis et de concevoir des strat\u00e9gies sur mesure, alliant cr\u00e9ativit\u00e9, contenus percutants et optimisations int\u00e9gr\u00e9es pour des campagnes toujours plus performantes.             <\/p>\n        <\/div>\n    \n    <\/div>\n<\/section>\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Ce qui distingue DAC<\/h2>\n            <p>IRIS combine expertise m\u00e9tier, ex\u00e9cution pr\u00e9cise et intelligence artificielle g\u00e9n\u00e9rative \tpour concevoir et diffuser des cr\u00e9ations sur mesure, adapt\u00e9es \u00e0 chaque audience, \tchaque canal m\u00e9dia et chaque moment cl\u00e9 de votre marque. En tirant parti du meilleur \tde l\u2019innovation chez DAC, IRIS offre une efficacit\u00e9 in\u00e9gal\u00e9e, vous aidant \u00e0 toujours aller \tplus loin. \r\n\r\n <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>OFFRES COMPL\u00c9MENTAIRES<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategy\/apercu-strategique-de-laudience-et-du-marche\/\" class='position-relative d-inline-flex strategy'  target=\"_self\">Analyses d\u2019audience<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/development\/integration-des-donnees\/\" class='position-relative d-inline-flex development'  target=\"_self\">Int\u00e9gration des donn\u00e9es<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/analytics\/intelligence-daffaires\/\" class='position-relative d-inline-flex analytics'  target=\"_self\">Intelligence d\u2019affaires<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_self\">\n                        <div>VOIR TOUS LES SERVICES<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplifiez votre port\u00e9e via un m\u00e9dia plus efficace.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Attirez plus de clients avec une strat\u00e9gie locale.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Faites des choix plus \u00e9clair\u00e9s gr\u00e2ce \u00e0 la mesure.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Obtenez plus de succ\u00e8s en visant la performance.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Prenez plus\u00a0d\u2019avance avec les bonnes solutions IA.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Gagnez en visibilit\u00e9 avec une marque plus forte.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Allons de l&#8217;avant<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"featured_media":979,"parent":0,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-56045","tech-platforms","type-tech-platforms","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IRIS | Plateforme de marketing int\u00e9gr\u00e9 | DAC<\/title>\n<meta name=\"description\" content=\"La plateforme marketing de DAC, propuls\u00e9e par l\u2019IA, est l\u2019outil essentiel pour harmoniser les workflows, guider les d\u00e9cisions et cr\u00e9er des exp\u00e9riences impactantes, centr\u00e9es sur votre audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/plateformes-technologiques\/iris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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