{"id":92682,"date":"2024-10-31T13:31:22","date_gmt":"2024-10-31T18:31:22","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92682"},"modified":"2024-11-11T16:52:21","modified_gmt":"2024-11-11T21:52:21","slug":"strategy","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/strategy\/","title":{"rendered":"Cat\u00e9gorie Strat\u00e9gie"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-m-strategy.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Strat\u00e9gie            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>La strat\u00e9gie vous permettra d\u2019exploiter vos donn\u00e9es et celles de nos technologies propri\u00e9taires, afin de stimuler votre croissance, d\u2019optimiser votre performance et de cr\u00e9er un engagement durable tout au long du parcours client.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS STRAT\u00c9GIE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 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21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Strat\u00e9gie            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>La strat\u00e9gie vous permettra d\u2019exploiter vos donn\u00e9es et celles de nos technologies propri\u00e9taires, afin de stimuler votre croissance, d\u2019optimiser votre performance et de cr\u00e9er un engagement durable tout au long du parcours client.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS STRAT\u00c9GIE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 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                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section class=\"banner\" style=\"background:#030303\" data-ptd=\"\" data-pbd=\"\" data-ptm=\"\" data-pbm=\"\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  \">\n                Acc\u00e9l\u00e9rez votre croissance gr\u00e2ce \u00e0 des strat\u00e9gies bas\u00e9es sur les donn\u00e9es\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; \">\n                <p>Nous allions notre expertise<strong> de la marque au local<\/strong> avec une technologie de pointe et une approche ax\u00e9e sur les donn\u00e9es, en int\u00e9grant des perspectives du march\u00e9, des comportements d\u2019audience, des m\u00e9dias digitaux et la cr\u00e9ation de contenu. Les strat\u00e9gies qui en r\u00e9sultent connectent les marques \u00e0 leur audience et g\u00e9n\u00e8rent un impact mesurable sur tous les points de contact.<\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"18px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n                \n                    <p id=\"services-heading\">SERVICES DE STRAT\u00c9GIE<\/p>\n\n                \n            \n\n            \n                <div class=\"menu max-1448\" role=\"navigation\" aria-labelledby=\"services-heading\">\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#audience-et-marche\" tabindex=\"0\" role=\"button\">Audience et march\u00e9<span style=\"background: #acd8f3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#strategie-digitale\" tabindex=\"0\" role=\"button\">Strat\u00e9gie digitale<span style=\"background: #c7f2b3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#strategie-de-contenu\" tabindex=\"0\" role=\"button\">Strat\u00e9gie de contenu<span style=\"background: #fcd48d;\"><\/span><\/h2>\n\n                    \n                <\/div>\n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"audience-et-marche\" class=\"item odd\" role=\"region\" aria-labelledby=\"audience-et-marche-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"audience-et-marche-heading\">\n                                                                                    Audience et march\u00e9                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Alignez le positionnement de votre marque avec les besoins sp\u00e9cifiques de diverses audiences locales pour renforcer les liens, r\u00e9pondre aux besoins en constante \u00e9volution et conserver un avantage concurrentiel tout au long du parcours client.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/apercu-strategique-de-laudience-et-du-marche\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Audience et march\u00e9<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market-480x376.jpg\"\n                alt=\"Audience et march\u00e9\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"strategie-digitale\" class=\"item even\" role=\"region\" aria-labelledby=\"strategie-digitale-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy-480x376.jpg\"\n                alt=\"Strat\u00e9gie digitale\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"strategie-digitale-heading\">\n                                                                                    Strat\u00e9gie digitale                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Int\u00e9grez donn\u00e9es, contenu et m\u00e9dias sur toutes les plateformes pour non seulement atteindre mais aussi engager les audiences gr\u00e2ce \u00e0 des exp\u00e9riences fluides, pr\u00eates pour l\u2019avenir de l\u2019IA, aliment\u00e9es par des donn\u00e9es en temps r\u00e9el et optimis\u00e9es pour r\u00e9pondre \u00e0 l\u2019intention des utilisateurs.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategie-digitale\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Strat\u00e9gie digitale<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"strategie-de-contenu\" class=\"item odd\" role=\"region\" aria-labelledby=\"strategie-de-contenu-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"strategie-de-contenu-heading\">\n                                                                                    Strat\u00e9gie de contenu                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Nos strat\u00e9gies orientent la cr\u00e9ation de contenus dynamiques et pertinents qui \u00e9voluent avec les besoins de l\u2019audience et les changements du march\u00e9, permettant \u00e0 votre marque de tisser des liens plus profonds, de renforcer la fid\u00e9lit\u00e9 et de soutenir une croissance durable \u00e0 chaque \u00e9tape du parcours.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategie-de-contenu\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Strat\u00e9gie de contenu<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy-480x376.jpg\"\n                alt=\"Strat\u00e9gie de contenu\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n<section class=\"powered\" style=\"background:#eff9fe\" data-ptd=\"60\" data-pbd=\"60\" data-ptm=\"40\" data-pbm=\"50\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        \n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#363534;  \">\n                Propuls\u00e9 par une technologie innovante\n            <\/h2>\n\n            \n\n                        <div class=\"techs\">\n            \n                <div class=\"tech\">\n                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