{"id":92682,"date":"2024-10-31T13:31:22","date_gmt":"2024-10-31T18:31:22","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92682"},"modified":"2026-05-11T09:26:50","modified_gmt":"2026-05-11T14:26:50","slug":"strategy","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/strategy\/","title":{"rendered":"Cat\u00e9gorie Strat\u00e9gie"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-d-strategy-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/hero-m-strategy.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                Strat\u00e9gie            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>La strat\u00e9gie vous permettra d\u2019exploiter vos donn\u00e9es et celles de nos technologies propri\u00e9taires, afin de stimuler votre croissance, d\u2019optimiser votre performance et de cr\u00e9er un engagement durable tout au long du parcours client.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS STRAT\u00c9GIE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 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21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                Strat\u00e9gie            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>La strat\u00e9gie vous permettra d\u2019exploiter vos donn\u00e9es et celles de nos technologies propri\u00e9taires, afin de stimuler votre croissance, d\u2019optimiser votre performance et de cr\u00e9er un engagement durable tout au long du parcours client.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>PARLONS STRAT\u00c9GIE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 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                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section class=\"banner\" style=\"background:#030303\" data-ptd=\"\" data-pbd=\"\" data-ptm=\"\" data-pbm=\"\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  \">\n                Acc\u00e9l\u00e9rez votre croissance gr\u00e2ce \u00e0 des strat\u00e9gies bas\u00e9es sur les donn\u00e9es\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; \">\n                <p>Nous allions notre expertise<strong> de la marque au local<\/strong> avec une technologie de pointe et une approche ax\u00e9e sur les donn\u00e9es, en int\u00e9grant des perspectives du march\u00e9, des comportements d\u2019audience, des m\u00e9dias digitaux et la cr\u00e9ation de contenu. Les strat\u00e9gies qui en r\u00e9sultent connectent les marques \u00e0 leur audience et g\u00e9n\u00e8rent un impact mesurable sur tous les points de contact.<\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"18px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n                \n                    <p id=\"services-heading\">SERVICES DE STRAT\u00c9GIE<\/p>\n\n                \n            \n\n            \n                <div class=\"menu max-1448\" role=\"navigation\" aria-labelledby=\"services-heading\">\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#audience-et-marche\" tabindex=\"0\" role=\"button\">Audience et march\u00e9<span style=\"background: #acd8f3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#strategie-digitale\" tabindex=\"0\" role=\"button\">Strat\u00e9gie digitale<span style=\"background: #c7f2b3;\"><\/span><\/h2>\n\n                    \n                        <h2 class=\"smooth-scroll\" data-scroll-to=\"#strategie-de-contenu\" tabindex=\"0\" role=\"button\">Strat\u00e9gie de contenu<span style=\"background: #fcd48d;\"><\/span><\/h2>\n\n                    \n                <\/div>\n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"audience-et-marche\" class=\"item odd\" role=\"region\" aria-labelledby=\"audience-et-marche-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"audience-et-marche-heading\">\n                                                                                    Audience et march\u00e9                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Alignez le positionnement de votre marque avec les besoins sp\u00e9cifiques de diverses audiences locales pour renforcer les liens, r\u00e9pondre aux besoins en constante \u00e9volution et conserver un avantage concurrentiel tout au long du parcours client.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/apercu-strategique-de-laudience-et-du-marche\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Audience et march\u00e9<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-audient-and-market-480x376.jpg\"\n                alt=\"Audience et march\u00e9\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"strategie-digitale\" class=\"item even\" role=\"region\" aria-labelledby=\"strategie-digitale-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-digital-strategy-480x376.jpg\"\n                alt=\"Strat\u00e9gie digitale\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"strategie-digitale-heading\">\n                                                                                    Strat\u00e9gie digitale                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Int\u00e9grez donn\u00e9es, contenu et m\u00e9dias sur toutes les plateformes pour non seulement atteindre mais aussi engager les audiences gr\u00e2ce \u00e0 des exp\u00e9riences fluides, pr\u00eates pour l\u2019avenir de l\u2019IA, aliment\u00e9es par des donn\u00e9es en temps r\u00e9el et optimis\u00e9es pour r\u00e9pondre \u00e0 l\u2019intention des utilisateurs.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategie-digitale\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Strat\u00e9gie digitale<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"strategie-de-contenu\" class=\"item odd\" role=\"region\" aria-labelledby=\"strategie-de-contenu-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h2 id=\"strategie-de-contenu-heading\">\n                                                                                    Strat\u00e9gie de contenu                                                                                <\/h2>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Nos strat\u00e9gies orientent la cr\u00e9ation de contenus dynamiques et pertinents qui \u00e9voluent avec les besoins de l\u2019audience et les changements du march\u00e9, permettant \u00e0 votre marque de tisser des liens plus profonds, de renforcer la fid\u00e9lit\u00e9 et de soutenir une croissance durable \u00e0 chaque \u00e9tape du parcours.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategie-de-contenu\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Strat\u00e9gie de contenu<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/services-page-strategy-content-strategy-480x376.jpg\"\n                alt=\"Strat\u00e9gie de contenu\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                                \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section class=\"custom-spacer\" data-desktop=\"50px\" data-mobile=\"20px\" aria-hidden=\"true\"  ><\/section>\n\n\n<section class=\"powered\" style=\"background:#eff9fe\" data-ptd=\"60\" data-pbd=\"60\" data-ptm=\"40\" data-pbm=\"50\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        \n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#363534;  \">\n                Propuls\u00e9 par une technologie innovante\n            <\/h2>\n\n            \n\n                        <div class=\"techs\">\n            \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-transparensee.svg\"\n                alt=\"tech logo transparensee\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>TransparenSEE<\/h3>\n                        <div><p>G\u00e9rez, surveillez et optimisez facilement les donn\u00e9es de fiches locales sur tous les sites.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"tech\">\n                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/logo-tech-iris.svg\"\n                alt=\"tech logo iris\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                <div>\n                        <h3>IRIS<\/h3>\n                        <div><p>Synchronisez les flux de travail, d\u00e9couvrez des insights et exploitez les donn\u00e9es pour une optimisation continue.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n\n                            <\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/fr\/plates-formes-technologiques\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>D\u00c9COUVREZ NOS PLATEFORMES <\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<section id=\"block_d590ddbc98f97328fbae13f6bc1c6b65\" class=\"faq-block\">\n    <div class=\"faq-block__inner\">\n                    <div class=\"faq-block__heading-wrap\">\n                <h2 class=\"faq-block__heading\">FAQ<\/h2>\n            <\/div>\n        \n        <div class=\"accordion faq-block__accordion\" id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65\">\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-1\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button \"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-1\"\n                            aria-expanded=\"true\"\n                            aria-controls=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-1\"\n                        >\n                            <span class=\"faq-block__question\">Comment les marques doivent-elles r\u00e9partir leur budget entre les canaux payants et organiques ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-1\"\n                        class=\"accordion-collapse collapse show\"\n                        aria-labelledby=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-1\"\n                        data-bs-parent=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>La r\u00e9partition budg\u00e9taire doit suivre l&#8217;intention de l&#8217;audience et le rendement marginal, et non des parts fixes par canal. Le cadre <strong>TotalSERP<\/strong> de DAC unifie le paid, l&#8217;organique et la recherche locale en analysant l&#8217;ensemble de la page de r\u00e9sultats et en alignant l&#8217;investissement sur l&#8217;intention des requ\u00eates. Les termes \u00e0 forte dimension commerciale s&#8217;orientent vers le paid pour le contr\u00f4le et la rapidit\u00e9 ; les requ\u00eates informationnelles construisent une autorit\u00e9 organique de long terme. <strong>IRIS<\/strong>, notre plateforme de Generative Marketing Intelligence, mod\u00e9lise les r\u00e9allocations presque en temps r\u00e9el, en int\u00e9grant la MMM et les enseignements sur l&#8217;incr\u00e9mentalit\u00e9 pour optimiser la contribution, pas seulement les clics. Pour les marques multilocales, notre approche <strong>Enterprise-to-Local<\/strong> personnalise les budgets selon la dynamique des march\u00e9s, en assurant une coh\u00e9rence nationale avec une pr\u00e9cision locale et en d\u00e9pla\u00e7ant les investissements selon les signaux de performance. Vous voulez en savoir plus sur la mani\u00e8re d&#8217;allouer les budgets entre paid et organique ? <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\">Parlons-en<\/a> !<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-2\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-2\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-2\"\n                        >\n                            <span class=\"faq-block__question\">A quoi ressemble aujourd&#039;hui une strat\u00e9gie marketing enterprise int\u00e9gr\u00e9e ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-2\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-2\"\n                        data-bs-parent=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Une strat\u00e9gie marketing enterprise int\u00e9gr\u00e9e relie les donn\u00e9es, les m\u00e9dias, le contenu et la mesure dans une boucle continue d&#8217;intelligence. Elle aligne l&#8217;investissement sur les parcours clients r\u00e9els et d\u00e9finit des r\u00f4les clairs sur l&#8217;ensemble du funnel, tout en garantissant que la strat\u00e9gie m\u00e9dia et la strat\u00e9gie de contenu travaillent ensemble, et non en silo. Les \u00e9quipes cr\u00e9atives, SEO et paid planifient a partir d&#8217;insights d&#8217;audience communs et d&#8217;objectifs business, afin de renforcer l&#8217;impact sur tous les points de contact. DAC op\u00e9rationnalise cela via <strong>IRIS<\/strong>, qui permet la mod\u00e9lisation de sc\u00e9narios et un ciblage granulaire jusqu&#8217;au code postal. Notre mod\u00e8le Enterprise-to-Local maintient des garde-fous nationaux pour la marque tout en adaptant les messages, le mix m\u00e9dia et les investissements aux conditions de march\u00e9, le tout mesur\u00e9 via une attribution unifi\u00e9e et des tests d&#8217;incr\u00e9mentalit\u00e9. Vous souhaitez moderniser votre strat\u00e9gie marketing enterprise int\u00e9gr\u00e9e ? <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\">Parlons-en<\/a> !<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-3\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-3\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-3\"\n                        >\n                            <span class=\"faq-block__question\">Comment le paid et l&#039;organique peuvent-ils fonctionner ensemble comme une seule strat\u00e9gie ?\u202f<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-3\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-3\"\n                        data-bs-parent=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>Le paid et l&#8217;organique s&#8217;unifient sous la m\u00e9thodologie <strong>TotalSERP<\/strong> de DAC, qui consid\u00e8re l&#8217;ensemble de la page de r\u00e9sultats comme un seul terrain de bataille. TotalSERP classe la demande par intention et par \u00e9tape du funnel, en alignant le SEM sur les requ\u00eates transactionnelles, le SEO sur la construction de l&#8217;autorit\u00e9 informationnelle et l&#8217;optimisation locale sur les recherches \u00e0 intention g\u00e9ographique. La plateforme int\u00e8gre la visibilit\u00e9 dans les AI Overviews, les packs locaux, les featured snippets et les placements traditionnels. Des tableaux de bord partag\u00e9s mesurent la contribution combin\u00e9e, et non des KPI en silo. Pour les marques multilocales, les applications <strong>Enterprise-to-Local<\/strong> adaptent la combinaison paid\/organique selon la force de chaque march\u00e9, garantissant une couverture efficace et \u00e9liminant les chevauchements ou les trous de visibilit\u00e9. Curieux de savoir comment renforcer l&#8217;efficacit\u00e9 de votre strat\u00e9gie de recherche holistique ? <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\">Parlons-en<\/a> !<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-4\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-4\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-4\"\n                        >\n                            <span class=\"faq-block__question\">Comment les marques doivent-elles adapter leur strat\u00e9gie dans un paysage de recherche influenc\u00e9 par l&#039;IA ?\u202f<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-4\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-4\"\n                        data-bs-parent=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>La recherche couvre d\u00e9sormais de multiples surfaces : Google AI Overviews, moteurs fond\u00e9s sur les LLM comme Perplexity, SERP traditionnels, recherche retail et plateformes sociales. La visibilit\u00e9 d\u00e9pend de plus que les classements ; les marques doivent m\u00e9riter leur pr\u00e9sence dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&#8217;IA. Gr\u00e2ce \u00e0 <strong>TotalSERP<\/strong>, DAC analyse la couverture sur ces surfaces en \u00e9volution afin d&#8217;assurer des strat\u00e9gies paid, organiques et locales align\u00e9es sur l&#8217;intention. Le succ\u00e8s exige un contenu faisant autorit\u00e9 et structur\u00e9 que l&#8217;IA peut citer, ainsi qu&#8217;une empreinte de contenu distribu\u00e9e sur Reddit, TikTok, YouTube et les plateformes communautaires, qui aident les syst\u00e8mes d&#8217;IA \u00e0 d\u00e9couvrir, interpr\u00e9ter et valider l&#8217;autorit\u00e9 de la marque. Ainsi, l&#8217;optimisation moderne de la recherche a d\u00e9pass\u00e9 le site Web de la marque. Besoin de conseils d&#8217;experts pour int\u00e9grer les plateformes d&#8217;IA a votre strat\u00e9gie de recherche ? <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\">Parlons-en<\/a> !<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header faq-block__accordion-header\" id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-5\">\n                        <button\n                            class=\"accordion-button faq-block__accordion-button collapsed\"\n                            type=\"button\"\n                            data-bs-toggle=\"collapse\"\n                            data-bs-target=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-5\"\n                            aria-expanded=\"false\"\n                            aria-controls=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-5\"\n                        >\n                            <span class=\"faq-block__question\">Comment une strat\u00e9gie de marque peut-elle se connecter \u00e0 la performance d&#039;un magasin, d&#039;une agence ou d&#039;un point de vente ?<\/span>\n                        <\/button>\n                    <\/h3>\n                    <div\n                        id=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-collapse-5\"\n                        class=\"accordion-collapse collapse \"\n                        aria-labelledby=\"faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65-heading-5\"\n                        data-bs-parent=\"#faq-accordion-block_d590ddbc98f97328fbae13f6bc1c6b65\"\n                    >\n                        <div class=\"accordion-body faq-block__accordion-body\">\n                            <p>La strat\u00e9gie de marque se connecte \u00e0 la performance des points de vente via le mod\u00e8le op\u00e9rationnel <strong>Enterprise-to-Local<\/strong> de DAC, qui \u00e9quilibre les garde-fous nationaux et la pr\u00e9cision locale. <strong>IRIS<\/strong> traite les donn\u00e9es CRM, POS, d&#8217;audience et au niveau du code postal afin d&#8217;identifier des clusters de demande a forte valeur et de guider l&#8217;investissement m\u00e9dia localis\u00e9. L&#8217;ex\u00e9cution est renforc\u00e9e par des fiches optimis\u00e9es, du SEO local et un support paid adapt\u00e9 \u00e0 chaque march\u00e9. Une mesure unifi\u00e9e, incluant une MMM localis\u00e9e et des tests d&#8217;incr\u00e9mentalit\u00e9, r\u00e9injecte les r\u00e9sultats dans la planification, permettant une r\u00e9allocation rapide vers les tactiques \u00e9prouv\u00e9es. R\u00e9sultat : une coh\u00e9rence de marque scalable associ\u00e9e \u00e0 un impact local sur le trafic, les leads et le chiffre d&#8217;affaires. Vous voulez en savoir plus sur Enterprise-to-Local ? <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\">Parlons-en<\/a> !<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Amplifiez votre port\u00e9e via un m\u00e9dia plus efficace.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Attirez plus de clients avec une strat\u00e9gie locale.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Faites des choix plus \u00e9clair\u00e9s gr\u00e2ce \u00e0 la mesure.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Obtenez plus de succ\u00e8s en visant la performance.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Prenez plus\u00a0d\u2019avance avec les bonnes solutions IA.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Gagnez en visibilit\u00e9 avec une marque plus forte.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n         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