{"id":92670,"date":"2024-10-31T13:27:35","date_gmt":"2024-10-31T18:27:35","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=92670"},"modified":"2026-07-20T13:32:39","modified_gmt":"2026-07-20T18:32:39","slug":"analytics","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/analytics\/","title":{"rendered":"Cat\u00e9gorie Analytique Web"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-D-DAC-Analytics.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Hero-D-DAC-Analytics-XL.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            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o\u00f9 l\u2019analyse passe \u00e0 l\u2019action            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Proove par DAC, le centre d\u2019excellence d\u2019analyse de donn\u00e9es de DAC, transforme les donn\u00e9es en un v\u00e9ritable levier de croissance.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/proove.dacgroup.com\/fr\/' class=\"btn_primary-filled_white_arrow  \" target=\"_blank\" >\n                        \n                        <div>D\u00c9COUVRIR PROOVE<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            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14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                L\u00e0 o\u00f9 l\u2019analyse passe \u00e0 l\u2019action            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>Proove par DAC, le centre d\u2019excellence d\u2019analyse de donn\u00e9es de DAC, transforme les donn\u00e9es en un v\u00e9ritable levier de croissance.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/proove.dacgroup.com\/fr\/' class=\"btn_primary-filled_white_arrow  \" target=\"_blank\" >\n                        \n                        <div>D\u00c9COUVRIR PROOVE<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<style>\n    @media (max-width: 370px) {\r\n    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370px !important;\r\n        min-height: 370px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 690px) and (max-width: 770px) {\r\n    section#hero-internal.noWords {\r\n        height: 410px !important;\r\n        min-height: 410px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 771px) and (max-width: 934px) {\r\n    section#hero-internal.noWords {\r\n        height: 500px !important;\r\n        min-height: 500px !important;\r\n    }\r\n}\r\n\r\n@media (min-width: 935px) and (max-width: 991px) {\r\n    section#hero-internal.noWords {\r\n        height: 525px !important;\r\n        min-height: 525px !important;\r\n    }\r\n}\r\n\r\n@media(max-width: 768px) {\r\n    .services-carousel.has-subtitle.black.large .text-container h2,\r\n    .services-carousel.has-subtitle.black.large .text-container p {\r\n        text-align: left;\r\n    }\r\n}<\/style>\n\n\n<style>\n    .services-carousel__subtitle {\r\n\tmax-width: 994px !important;\r\n}\r\n\r\n.services-carousel__subtitle a 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class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title mb-0 \">\n                        Qui se cache derri\u00e8re Proove ?                    <\/h2>\n                    \n\n                                    <p class=\"services-carousel__subtitle m-0 \">\n                        Proove est la division analytique de DAC, enti\u00e8rement d\u00e9di\u00e9e \u00e0 la transformation de donn\u00e9es complexes en strat\u00e9gies claires et profitables. Gr\u00e2ce \u00e0 son expertise en analyse et en performance, Proove transforme les donn\u00e9es en d\u00e9cisions \u00e9clair\u00e9es et en leviers de croissance mesurables. <a class=\"banner-proove-link\" href=\"https:\/\/proove.dacgroup.com\/fr\/\" target=\"_blank\">En savoir plus<\/a>                     <\/p>\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/global-tech-2.jpeg\"\n                alt=\"Meilleur outil d&#039;intelligence d\u2019affaires pilot\u00e9 par l\u2019IA\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a5ececb639f7\" style=\"text-align: center\">Meilleur outil d&#8217;intelligence d\u2019affaires pilot\u00e9 par l\u2019IA<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Global Business Tech Awards<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/digiday-2.jpeg\"\n                alt=\"Agence m\u00e9dia ind\u00e9pendante la plus innovante\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a5ececb639f7\" style=\"text-align: center\">Agence m\u00e9dia ind\u00e9pendante la plus innovante<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Digiday Media Buying &#038; Planning Awards\r\n<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item snowflake-openai\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/snowflake-openai-logos-1.jpeg\"\n                alt=\"Propuls\u00e9 par la donn\u00e9e\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a5ececb639f7\" style=\"text-align: center\">Propuls\u00e9 par la donn\u00e9e<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Renforc\u00e9 par des partenariats technologiques strat\u00e9giques<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"info-banner\" class=\"info-banner-block\" style=\"background-color:rgb(252,218,215);\">\n    <div class=\"info-banner-block__inner container padding60\">\n        <div class=\"info-banner-block__content\">\n                            <span class=\"info-banner-block__header\">Int\u00e9gration de donn\u00e9es \u2022 G\u00e9n\u00e9ration d&#039;informations \u2022 Aide \u00e0 la d\u00e9cision<\/span>\n            \n                            <h2 class=\"info-banner-block__title\">L\u2019IA transforme la complexit\u00e9 en clart\u00e9<\/h2>\n            \n                            <div class=\"info-banner-block__description\"><p>Guid\u00e9s par Proove, notre centre d\u2019excellence en analytique, nous utilisons l\u2019IA pour int\u00e9grer des donn\u00e9es issues de sources h\u00e9t\u00e9rog\u00e8nes, produire des analyses pr\u00e9dictives et acc\u00e9l\u00e9rer la prise de d\u00e9cision.<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"info-banner-block__image\">\n                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/Ai-banner-img-analytics-1.png\" alt=\"\" \/>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"services-section\">\n\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n\n                        <h2>Le r\u00f4le de Proove dans la performance de DAC<\/h2>\n            \n                        <div><p>Proove soutient chacun des services de DAC en transformant les donn\u00e9es en d\u00e9cisions plus \u00e9clair\u00e9es, en strat\u00e9gies plus pr\u00e9cises et en r\u00e9sultats solides. Voici quelques exemples concrets de cet impact \u00e0 travers notre offre int\u00e9gr\u00e9e.<\/p>\n<\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/proove.dacgroup.com\/fr\/\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\" rel=\"noopener noreferrer\">\n    \n        <div>D\u00e9couvrez Proove par DAC<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-1\">\n                        <button class=\"accordion-button \" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-1\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-1\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"true\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/local-optimization.png\" alt=\"Optimisation locale section - 1\">\n                            Optimisation locale                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Les analyses au niveau des magasins mettent en \u00e9vidence les variations de visibilit\u00e9, d\u2019engagement et de perception client selon les march\u00e9s. En connectant les donn\u00e9es de fiches d\u2019\u00e9tablissement, de r\u00e9putation et de performance, Proove identifie des opportunit\u00e9s concr\u00e8tes d\u2019action \u00e0 l\u2019\u00e9chelle locale. Ces informations permettent aux \u00e9quipes de prioriser les strat\u00e9gies ayant le plus fort impact sur l\u2019ensemble du r\u00e9seau.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-2\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-2\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-2\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-media.png\" alt=\"M\u00e9dias payants section - 2\">\n                            M\u00e9dias payants                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>La mise en relation des performances m\u00e9dia, des comportements des audiences et des r\u00e9sultats commerciaux offre une vision plus claire des facteurs qui g\u00e9n\u00e8rent des r\u00e9sultats. Proove aide \u00e0 identifier des opportunit\u00e9s pour affiner le ciblage, optimiser les investissements et am\u00e9liorer l\u2019efficacit\u00e9 des campagnes. Le r\u00e9sultat : des d\u00e9cisions d\u2019investissement plus \u00e9clair\u00e9es et de meilleures performances.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-3\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-3\" \n                                aria-expanded=\"true\" \n                                aria-controls=\"collapse-3\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-search.png\" alt=\"SEO section - 3\">\n                            SEO                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>La visibilit\u00e9 sur les moteurs de recherche d\u00e9pend d\u2019une combinaison complexe de contenus, de facteurs techniques et de comportements utilisateurs. Proove met en lumi\u00e8re les tendances et opportunit\u00e9s cach\u00e9es dans ces donn\u00e9es, permettant aux \u00e9quipes de se concentrer sur les actions les plus susceptibles d\u2019am\u00e9liorer les performances organiques. Les strat\u00e9gies SEO sont ainsi pilot\u00e9es par des donn\u00e9es concr\u00e8tes plut\u00f4t que par des suppositions.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-4\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-4\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-4\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-design.png\" alt=\"Production cr\u00e9ative section - 4\">\n                            Production cr\u00e9ative                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Les cr\u00e9ations les plus performantes sont celles qui s\u2019appuient sur la mani\u00e8re dont les audiences interagissent r\u00e9ellement avec elles. En reliant la performance des actifs cr\u00e9atifs au comportement des clients, Proove aide les \u00e9quipes \u00e0 comprendre quels messages, formats et exp\u00e9riences g\u00e9n\u00e8rent le plus d\u2019impact. Ces informations favorisent une am\u00e9lioration continue de la cr\u00e9ation et de meilleurs r\u00e9sultats de campagne.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-5\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-5\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-5\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-location.png\" alt=\"Strat\u00e9gie de contenu section - 5\">\n                            Strat\u00e9gie de contenu                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-5\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Les centres d\u2019int\u00e9r\u00eat des audiences, les sch\u00e9mas d\u2019engagement et les performances des contenus fournissent de pr\u00e9cieux indicateurs pour la planification. Proove rassemble ces signaux afin d\u2019identifier les th\u00e9matiques \u00e0 fort potentiel, de d\u00e9tecter les lacunes de contenu et de prioriser les opportunit\u00e9s. Le r\u00e9sultat est une strat\u00e9gie de contenu plus pertinente, plus efficace et mieux align\u00e9e sur les objectifs de l\u2019entreprise.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-6\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-6\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-6\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/icon-dev.png\" alt=\"Strat\u00e9gie digitale section - 6\">\n                            Strat\u00e9gie digitale                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-6\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-6\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Une strat\u00e9gie performante commence par une compr\u00e9hension claire des performances, des opportunit\u00e9s et des dynamiques du march\u00e9. Gr\u00e2ce au benchmarking, aux pr\u00e9visions et \u00e0 l\u2019analyse cross-canal, Proove aide \u00e0 relier les actions marketing \u00e0 des r\u00e9sultats commerciaux mesurables. Les \u00e9quipes peuvent ainsi prendre des d\u00e9cisions plus pertinentes tout au long du parcours client.<\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<style>\n    section#blueprint div.container>div:first-of-type.fourgap {\r\n  gap: 50px !important;\r\n}\r\n\r\n .text-services {\r\n   padding-top: 0px !important;\r\n}<\/style>\n\n\n<section id=\"services-2\" class=\"services-section text-services text-services--has-images\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                        <div class=\"text-services_has_image_column\">\n\n                <div class=\"text-services__images\">\n\n                    \n                        <div class=\"images single-media\">\n                            <img decoding=\"async\"\n                                class=\"onebig\"\n                                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/10\/analytics-collage-1.jpeg\"\n                                alt=\"\"\n                                loading=\"lazy\"\n                            \/>\n                        <\/div>\n\n                    \n                <\/div>\n\n                    <div class=\"left-column\">\n\n                    <h2>Allez plus loin avec Proove.<\/h2>\n        \n                    <p>Vous souhaitez aller plus loin dans la mani\u00e8re dont nous transformons les donn\u00e9es en actions concr\u00e8tes ? Explorez nos outils, nos plateformes et nos analyses pour d\u00e9couvrir comment nous stimulons la performance gr\u00e2ce \u00e0 des services personnalis\u00e9s et \u00e0 des solutions aliment\u00e9es par l\u2019IA.<\/p>\n            <\/div>\n    \n            <\/div>\n\n        \n        <div class=\"right-column\">\n\n                            <h3>NOS PRINCIPAUX DOMAINES DE SP\u00c9CIALISATION SONT LES SUIVANTS<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/proove.dacgroup.com\/fr\/services\/ia-donnees-intelligence-conversationnelle\/intelligence-d-affaires\/\"\n                                        class=\"position-relative d-inline-flex full_funnel_media\"\n                                        target=\"_blank\"\n                                    >Intelligence \u00e9conomique<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        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