{"id":158072,"date":"2026-02-09T14:12:24","date_gmt":"2026-02-09T19:12:24","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentation\/customer-segmentation-personalization\/"},"modified":"2026-04-01T15:43:19","modified_gmt":"2026-04-01T20:43:19","slug":"segmentation-client-personnalisation","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/segmentation\/segmentation-client-personnalisation\/","title":{"rendered":"Customer segmentation\u00a0and personalization\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/segmentation\/\">Segmentation<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Segmentation client et personnalisation pr\u00eates pour l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Les services de segmentation client et de personnalisation de Proove transforment les donn\u00e9es brutes en une compr\u00e9hension fine des audiences, afin d\u2019alimenter des exp\u00e9riences dynamiques et pertinentes \u00e0 chaque \u00e9tape du parcours client et sur les points de contact activ\u00e9s par l\u2019IA.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>PARLONS SEGMENTATION CLIENT <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                     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21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/segmentation\/\">Segmentation<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Segmentation client et personnalisation pr\u00eates pour l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Les services de segmentation client et de personnalisation de Proove transforment les donn\u00e9es brutes en une compr\u00e9hension fine des audiences, afin d\u2019alimenter des exp\u00e9riences dynamiques et pertinentes \u00e0 chaque \u00e9tape du parcours client et sur les points de contact activ\u00e9s par l\u2019IA.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>PARLONS SEGMENTATION CLIENT <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 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class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Offrez des                                     <span class=\"section-header-block__accent\">exp\u00e9riences &lt;br&gt; personnalis\u00e9es <\/span>\n                                 \u00e0 grande \u00e9chelle                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Les clients d\u2019aujourd\u2019hui attendent plus que des campagnes standardis\u00e9es. Proove construit des segments riches et pilot\u00e9s par les insights \u00e0 partir de donn\u00e9es first-party et third-party, puis vous aide \u00e0 activer ces audiences sur les m\u00e9dias, les contenus, le CRM et les points de contact aliment\u00e9s par l\u2019IA. R\u00e9sultat : un marketing pertinent, opportun et adapt\u00e9 \u00e0 chaque \u00e9tape du parcours client.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_e8bfa39bcca3e92ad9d6f0dd82ea3fe3\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Am\u00e9liorez la pertinence et l\u2019engagement <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Adaptez les messages, les offres et les cr\u00e9ations aux besoins, aux pr\u00e9f\u00e9rences et aux comportements de chaque segment d\u2019audience. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Une personne utilisant un ordinateur portable, avec des visuels repr\u00e9sentant la segmentation de la client\u00e8le et la personnalisation apparaissant en r\u00e9alit\u00e9 augment\u00e9e.\"  aria-label=\"Une personne utilisant un ordinateur portable, avec des visuels repr\u00e9sentant la segmentation de la client\u00e8le et la personnalisation apparaissant en r\u00e9alit\u00e9 augment\u00e9e.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/de5019b1d67378e1c3eedacfe68230749af8fffb.jpg');\" role=\"img\" aria-label=\"Une personne utilisant un ordinateur portable, avec des visuels repr\u00e9sentant la segmentation de la client\u00e8le et la personnalisation apparaissant en r\u00e9alit\u00e9 augment\u00e9e.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Augmentez l\u2019efficacit\u00e9 \u00e0 travers les m\u00e9dias <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Maximisez le ROI en alignant les signaux d\u2019audience sur un ciblage plus intelligent et sur une diffusion cr\u00e9ative adapt\u00e9e dans les canaux payants et owned. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A man in a footwear store using his smartphone to browse footwear online.\"  aria-label=\"A man in a footwear store using his smartphone to browse footwear online.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/f1ec65175daad24ee9cd20768a5a89fcb890724c.jpg');\" role=\"img\" aria-label=\"A man in a footwear store using his smartphone to browse footwear online.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Stimulez la valeur \u00e0 vie client <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Renforcez la r\u00e9tention et approfondissez les relations gr\u00e2ce \u00e0 des communications personnalis\u00e9es tout au long du cycle de vie. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Alimentez des parcours intercanaux plus intelligents <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Coordonnez contenu et messages \u00e0 travers les points de contact pour offrir des exp\u00e9riences de marque coh\u00e9rentes et fluides qui convertissent davantage. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Des signaux d\u2019audience \u00e0 l\u2019ex\u00e9cution <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW150312549 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150312549 BCX0\">La <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">personnalisation<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> commence par <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">une<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">compr\u00e9hension<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">approfondie<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">votre<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> audience \u2014 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">ce<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> qui <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">signifie<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">aller<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> au-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">del\u00e0<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> de la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">d\u00e9mographie<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\">. Chez <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\">, nous <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">utilisons<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> des techniques <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">avanc\u00e9es<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> de science des donn\u00e9es et des insights <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">comportementaux<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SCXW150312549 BCX0\">pour <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">regrouper<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> les clients <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">selon<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">ce<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">qu\u2019ils<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> font, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">ce<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">dont<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">ils<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">ont<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">besoin<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">ce<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> qui les motive. Du clustering \u00e0 <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">l\u2019activation<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">notre<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">approche<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">transforme<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> la segmentation <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">en<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">une<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">personnalisation<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">\u00e9volutive<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> et <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">intercanale<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> qui <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">g\u00e9n\u00e8re<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">r\u00e9ellement<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\"> des <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW150312549 BCX0\">r\u00e9sultats<\/span><span class=\"NormalTextRun SCXW150312549 BCX0\">.<\/span><\/span><span class=\"EOP SCXW150312549 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>DISCUTONS SEGMENTATION CLIENT <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Clustering d\u2019audience et analyse des attributs                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous utilisons l\u2019apprentissage non supervis\u00e9 et des mod\u00e8les statistiques pour r\u00e9v\u00e9ler des attributs, besoins et motivations communs au sein de votre audience. Cela vous aide \u00e0 d\u00e9finir des segments pertinents fond\u00e9s sur des comportements r\u00e9els \u2014 pas sur des suppositions \u2014 afin que le ciblage soit intuitif plut\u00f4t qu\u2019intrusif.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Cartographie du parcours et profilage comportemental                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous suivons la mani\u00e8re dont les clients \u00e9voluent entre diff\u00e9rents points de contact, en observant leurs d\u00e9cisions, abandons et interactions. Ces enseignements permettent de cartographier des parcours qui convertissent, de d\u00e9tecter les points de friction et d\u2019orienter des messages align\u00e9s avec l\u2019intention r\u00e9elle \u00e0 chaque \u00e9tape.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Logique de personnalisation dynamique                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                La personnalisation ne se limite pas \u00e0 \u00ab\u202fqui\u202f\u00bb, elle concerne aussi \u00ab\u202fquand\u202f\u00bb et \u00ab\u202fcomment\u202f\u00bb. Nous aidons les marques \u00e0 b\u00e2tir des logiques bas\u00e9es sur des r\u00e8gles et sur le Machine Learning pour offrir des exp\u00e9riences pertinentes en temps r\u00e9el, adaptant dynamiquement le contenu, les offres et les cr\u00e9ations sur l\u2019ensemble des plateformes.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    R\u00e9solution d\u2019identit\u00e9 et activation omnicanale                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Vos clients n\u2019utilisent pas un seul appareil et vos donn\u00e9es ne devraient pas s\u2019y limiter. Nous relions les identifiants entre sessions et plateformes pour cr\u00e9er des profils unifi\u00e9s, puis activons ces profils dans les syst\u00e8mes CRM, m\u00e9dias et contenus pour offrir une personnalisation coh\u00e9rente de bout en bout.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Int\u00e9gr\u00e9e de bout en bout pour maximiser l\u2019impact <\/h2>\n            <p>La segmentation client est \u00e0 son meilleur lorsqu\u2019elle est compl\u00e8tement int\u00e9gr\u00e9e \u00e0 votre \u00e9cosyst\u00e8me marketing. Chez Proove, nous ne nous contentons pas de construire des audiences, nous les activons \u00e0 travers les plateformes et les \u00e9quipes. Nos mod\u00e8les de segmentation alimentent tout, du ciblage m\u00e9dia aux messages relatifs au cycle de vie, assurant que chaque tactique soit align\u00e9e, personnalis\u00e9e et orient\u00e9e vers un objectif commun. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFIEZ LA PERFORMANCE AVEC\u2026  <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/segmentation\/segmentation-de-donnees-classification\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Segmentation et regroupement de donn\u00e9es<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/optimisation-conversion-experience\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Optimisation de la conversion et de l&#8217;exp\u00e9rience <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategy\/apercu-strategique-de-laudience-et-du-marche\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Insights sur les audiences et le marketing<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VOIR TOUS LES SERVICES <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Encore une Proove\u202f\u202f <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">D\u00e9mystifier les mythes de la mod\u00e9lisation du mix marketing\u202f<\/h3>                <p><ul><li><span class=\"TextRun SCXW175048734 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW175048734 BCX0\">La<\/span><span class=\"NormalTextRun SCXW175048734 BCX0\"> majorit\u00e9 des marques consid\u00e8rent aujourd\u2019hui la <\/span><span class=\"NormalTextRun SCXW175048734 BCX0\">mod\u00e9lisation du mix marketing (MMM)<\/span><span class=\"NormalTextRun SCXW175048734 BCX0\"> comme un \u00e9l\u00e9ment essentiel de leur<\/span><span class=\"NormalTextRun SCXW175048734 BCX0\">s<\/span><span class=\"NormalTextRun SCXW175048734 BCX0\"> outils <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW175048734 BCX0\">analytics<\/span><span class=\"NormalTextRun SCXW175048734 BCX0\">, mais elles sont souvent mal inform\u00e9es sur ce qu\u2019elle peut ou ne peut pas accomplir.<\/span><\/span><span class=\"EOP SCXW175048734 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/li><li><span class=\"TextRun SCXW75866912 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75866912 BCX0\">D\u00e9mystifiez<\/span><span class=\"NormalTextRun SCXW75866912 BCX0\"> les id\u00e9es re\u00e7ues sur le MMM et <\/span><span class=\"NormalTextRun SCXW75866912 BCX0\">prenez de l\u2019avance <\/span><span class=\"NormalTextRun SCXW75866912 BCX0\">gr\u00e2ce \u00e0 notre livre blanc exclusif (et gratuit).<\/span><\/span><span class=\"EOP SCXW75866912 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC\u202f <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 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class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/think-leads-2025-de-google-lavenir-de-la-generation-de-prospects-a-lere-de-lia-et-des-donnees-proprietaires\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_2c75a02a51e55e21123d8c21babbb740\" 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