{"id":158041,"date":"2026-02-09T13:57:56","date_gmt":"2026-02-09T18:57:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentation\/"},"modified":"2026-04-01T15:49:43","modified_gmt":"2026-04-01T20:49:43","slug":"segmentation","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/segmentation\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Segmentation \u00e9clair\u00e9e par l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Les services de segmentation de Proove r\u00e9v\u00e8lent des sch\u00e9mas et des personas dans vos donn\u00e9es, afin de vous aider \u00e0 cibler avec pr\u00e9cision, \u00e0 personnaliser avec intention et \u00e0 d\u00e9ployer \u00e0 grande \u00e9chelle des strat\u00e9gies qui r\u00e9sonnent aupr\u00e8s de vos audiences.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS SEGMENTATION <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 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<\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Segmentation \u00e9clair\u00e9e par l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Les services de segmentation de Proove r\u00e9v\u00e8lent des sch\u00e9mas et des personas dans vos donn\u00e9es, afin de vous aider \u00e0 cibler avec pr\u00e9cision, \u00e0 personnaliser avec intention et \u00e0 d\u00e9ployer \u00e0 grande \u00e9chelle des strat\u00e9gies qui r\u00e9sonnent aupr\u00e8s de vos audiences.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>DISCUTONS SEGMENTATION <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 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9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_991dd99ee14959a0964c53005e266d84\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Ciblez avec                                     <span class=\"section-header-block__accent\">intention, &lt;br&gt;<\/span>\n                                 pas au hasard                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">La segmentation est le moteur d\u2019un ciblage plus intelligent, d\u2019exp\u00e9riences pertinentes et de meilleurs r\u00e9sultats business. Chez Proove, nous analysons des donn\u00e9es comportementales, d\u00e9mographiques, g\u00e9ographiques, psychographiques et transactionnelles afin d\u2019identifier les sch\u00e9mas qui d\u00e9clenchent l\u2019action, pour que vos actions touchent les bonnes personnes, de la bonne mani\u00e8re et au bon moment, dans des activations pilot\u00e9es par l\u2019humain comme par l\u2019IA.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_b612fa1509fb5d937fb771e3cefc64e0\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Ciblez plus intelligemment <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Rejoignez les bonnes audiences avec des messages adapt\u00e9s, des m\u00e9dias optimis\u00e9s et des investissements plus pr\u00e9cis. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"  aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/82f2b3ecf25f32f836d83732df61aa79abd33d9d.jpg');\" role=\"img\" aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">G\u00e9n\u00e9rez des exp\u00e9riences pertinentes <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Alimentez la cr\u00e9ation, le contenu et la personnalisation gr\u00e2ce \u00e0 une compr\u00e9hension approfondie de qui sont vos clients et de ce qui compte pour eux. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"  aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/b6e6578b697d5b7ed1386c0e53beaccbba41aed9.jpg');\" role=\"img\" aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Alimentez une strat\u00e9gie efficace <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utilisez la segmentation pour orienter la planification en acquisition, conversion et fid\u00e9lisation, des m\u00e9dias \u00e0 l\u2019UX en passant par les communications en fonction du cycle de vie. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">D\u00e9bloquez une personnalisation \u00e9volutive <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">D\u00e9passez les approches universelles gr\u00e2ce \u00e0 des mod\u00e8les d\u2019audiences dynamiques qui s\u2019activent sur l\u2019ensemble des plateformes et points de contact.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Connaissez votre audience <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW18632657 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW18632657 BCX0\">Les capacit\u00e9s de segmentation de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW18632657 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW18632657 BCX0\"> d\u00e9passent largement les simples listes d\u2019audience. <\/span><span class=\"NormalTextRun SCXW18632657 BCX0\">Nous construisons des cadres dynamiques fond\u00e9s sur la data science<\/span><span class=\"NormalTextRun SCXW18632657 BCX0\"> afin <\/span><span class=\"NormalTextRun SCXW18632657 BCX0\">de r\u00e9v\u00e9ler les sch\u00e9mas, relier l\u2019intention au comportement et <\/span><span class=\"NormalTextRun SCXW18632657 BCX0\">g\u00e9n\u00e9rer des enseignements qui \u00e9voluent<\/span><span class=\"NormalTextRun SCXW18632657 BCX0\"> \u00e0 l\u2019\u00e9chelle des plateformes et programmes. D\u00e9couvrez comment nos solutions de segmentation alimentent la personnalisation, la performance et la pr\u00e9cision.<\/span><\/span><span class=\"EOP SCXW18632657 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>PARLONS DE LA SEGMENTATION<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Segmentation client et personnalisation                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Nous combinons donn\u00e9es comportementales, d\u00e9mographiques et transactionnelles pour regrouper les clients selon des caract\u00e9ristiques et intentions communes. Cette <a href=\"\/fr\/services\/segmentation\/segmentation-client-personnalisation\/\">segmentation client<\/a> constitue la base de messages adapt\u00e9s, de campagnes tout au long du parcours de d\u00e9cision et de strat\u00e9gies de contenu dynamiques, garantissant la pertinence \u00e0 chaque point de contact.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Segmentation et clustering de donn\u00e9es                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                \u00c0 l\u2019aide de techniques Machine Learning non supervis\u00e9 comme k-means et le clustering hi\u00e9rarchique, nous identifions des regroupements naturels au sein de vos donn\u00e9es. Cette <a href=\"\/fr\/services\/segmentation\/segmentation-de-donnees-classification\/\">segmentation et ce clustering<\/a> offrent une compr\u00e9hension plus approfondie de vos audiences, permettant un ciblage plus intelligent, de meilleures strat\u00e9gies d\u2019ench\u00e8res et des tests cr\u00e9atifs align\u00e9s sur les comportements r\u00e9els.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Cartographie comportementale du parcours                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                La segmentation n\u2019est pas seulement une question de qui sont vos clients mais de comment ils \u00e9voluent. Nous suivons les parcours utilisateurs \u00e0 travers les canaux et appareils pour identifier les moments cl\u00e9s, les points d\u2019abandon et les d\u00e9clencheurs de conversion. Ces enseignements orientent la planification m\u00e9dias, la conception UX et les priorit\u00e9s de contenus.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    R\u00e9solution d\u2019identit\u00e9                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Des donn\u00e9es clients fragment\u00e9es m\u00e8nent \u00e0 des exp\u00e9riences fragment\u00e9es. Nous r\u00e9solvons les identit\u00e9s \u00e0 travers appareils, plateformes et sessions afin de cr\u00e9er une vue unifi\u00e9e de votre audience. R\u00e9sultat : un meilleur ciblage, des analyses plus fines et une attribution plus fiable dans tout votre \u00e9cosyst\u00e8me marketing.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Int\u00e9gr\u00e9e de bout en bout pour maximiser l\u2019impact <\/h2>\n            <p>La segmentation ne vit pas en silo. Chez Proove, nous connectons directement les mod\u00e8les d\u2019audience aux strat\u00e9gies m\u00e9dia, contenu et optimisation, assurant que votre ciblage, vos messages et votre mesure reposent sur les m\u00eames r\u00e9f\u00e9rentiels. Le r\u00e9sultat ? Plus de coh\u00e9rence, plus d\u2019efficacit\u00e9, et plus d\u2019impact dans tout l\u2019\u00e9cosyst\u00e8me digital. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFIEZ LA PERFORMANCE AVEC\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Mod\u00e9lisation d\u2019attribution <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/mesure-optimisation\/incrementalite\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Tests d\u2019incr\u00e9mentalit\u00e9 <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategy\/strategie-digitale\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Strat\u00e9gie digitale <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VOIR TOUS LES SERVICES <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Encore une Proove\u202f\u202f <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">D\u00e9mystifier les mythes de la mod\u00e9lisation du mix marketing\u202f<\/h3>                <p><ul><li><span class=\"TextRun SCXW58609219 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW58609219 BCX0\">La<\/span><span class=\"NormalTextRun SCXW58609219 BCX0\"> majorit\u00e9 des marques consid\u00e8rent aujourd\u2019hui la <\/span><span class=\"NormalTextRun SCXW58609219 BCX0\">mod\u00e9lisation du mix marketing (MMM)<\/span><span class=\"NormalTextRun SCXW58609219 BCX0\"> comme un \u00e9l\u00e9ment essentiel de leur<\/span><span class=\"NormalTextRun SCXW58609219 BCX0\">s o<\/span><span class=\"NormalTextRun SCXW58609219 BCX0\">utils <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW58609219 BCX0\">analytics<\/span><span class=\"NormalTextRun SCXW58609219 BCX0\">, mais elles sont souvent mal inform\u00e9es sur ce qu\u2019elle peut ou ne peut pas accomplir.<\/span><\/span><span class=\"EOP SCXW58609219 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/li><li><span class=\"TextRun SCXW216915793 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW216915793 BCX0\">D\u00e9mystifiez<\/span><span class=\"NormalTextRun SCXW216915793 BCX0\"> les id\u00e9es re\u00e7ues sur le MMM et <\/span><span class=\"NormalTextRun SCXW216915793 BCX0\">prenez de l\u2019avance <\/span><span class=\"NormalTextRun SCXW216915793 BCX0\">gr\u00e2ce \u00e0 notre livre blanc exclusif (et gratuit).<\/span><\/span><span class=\"EOP SCXW216915793 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>T\u00c9L\u00c9CHARGER LE LIVRE BLANC\u202f <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_af687af7d7b3672dfa1cc66a67d99cf6\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/think-leads-2025-de-google-lavenir-de-la-generation-de-prospects-a-lere-de-lia-et-des-donnees-proprietaires\/\" aria-label=\"Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/20-300x150.png\" alt=\"Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/think-leads-2025-de-google-lavenir-de-la-generation-de-prospects-a-lere-de-lia-et-des-donnees-proprietaires\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Think Leads 2025 de Google : l\u2019avenir de la g\u00e9n\u00e9ration de prospects \u00e0 l\u2019\u00e8re de l\u2019IA et des donn\u00e9es propri\u00e9taires                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_d4e4516a9cd2d110d8327970d412ad44\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        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