{"id":158009,"date":"2026-02-09T13:37:41","date_gmt":"2026-02-09T18:37:41","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/attribution\/"},"modified":"2026-04-01T16:02:32","modified_gmt":"2026-04-01T21:02:32","slug":"attribution","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/","title":{"rendered":"Attribution\u00a0Modeling\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Attribution.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Attribution-XL-1.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Attribution.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Mod\u00e9lisation d\u2019attribution pr\u00eate pour l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>La mod\u00e9lisation d\u2019attribution de Proove relie les points entre les canaux et les points de contact afin de vous permettre d\u2019attribuer le cr\u00e9dit avec pr\u00e9cision, d\u2019optimiser la performance, d\u2019aligner votre strat\u00e9gie m\u00e9dia sur le v\u00e9ritable impact business et d\u2019alimenter des syst\u00e8mes d\u2019optimisation plus intelligents.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>PARLONS ATTRIBUTION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/fr\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/\">Services<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\">Proove<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Mod\u00e9lisation d\u2019attribution pr\u00eate pour l\u2019IA            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>La mod\u00e9lisation d\u2019attribution de Proove relie les points entre les canaux et les points de contact afin de vous permettre d\u2019attribuer le cr\u00e9dit avec pr\u00e9cision, d\u2019optimiser la performance, d\u2019aligner votre strat\u00e9gie m\u00e9dia sur le v\u00e9ritable impact business et d\u2019alimenter des syst\u00e8mes d\u2019optimisation plus intelligents.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/fr\/contactez-nous\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>PARLONS ATTRIBUTION<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<style>\n    body.is-proove .section-header-block__description { max-width: 1010px; }<\/style>\n\n\n<section id=\"block_cbd467d31bd770f649a9d53c5459115e\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Transformez chaque point de contact en &lt;br&gt;                                    <span class=\"section-header-block__accent\">insight strat\u00e9gique<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Les parcours clients d\u2019aujourd\u2019hui sont tout sauf lin\u00e9aires, mais la mod\u00e9lisation d\u2019attribution vous aide \u00e0 d\u00e9m\u00ealer cette complexit\u00e9 en reliant chaque interaction \u00e0 son influence r\u00e9elle sur la performance. Chez Proove, nous adaptons les mod\u00e8les \u00e0 votre contexte business afin que vous puissiez prendre des d\u00e9cisions plus intelligentes, justifier vos d\u00e9penses et piloter une planification plus efficace \u00e0 chaque \u00e9tape du funnel dans des environnements m\u00e9dias de plus en plus automatis\u00e9s.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_9754b57e4029087780603cd472ff9617\" class=\"proove-grid-block proove-grid-block--items-5\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Identifiez les v\u00e9ritables moteurs de performance<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Comprenez quelles tactiques convertissent r\u00e9ellement et lesquelles ne font qu\u2019accompagner le parcours. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\"  aria-label=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/631a3eaf8962253f5bdfa1b4cabfaa84df8cedf1-1.jpg');\" role=\"img\" aria-label=\"Laptop keyboard with digital graphics superimposed on the screen representing attribution modeling.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Optimisez sur l\u2019ensemble du parcours<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Ajustez les investissements et la strat\u00e9gie en fonction de l\u2019influence, et non seulement des r\u00e9sultats Last click. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Person using a smartphone with social media notifications floating around.\"  aria-label=\"Person using a smartphone with social media notifications floating around.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/58c2e90836bbdf9919ce333664acbf85fdf03124-1.jpg');\" role=\"img\" aria-label=\"Person using a smartphone with social media notifications floating around.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Soutenez des pr\u00e9visions plus intelligentes <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Utilisez les enseignements historiques d\u2019attribution pour mod\u00e9liser les r\u00e9sultats probables et planifier avec confiance. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Des mod\u00e8les pour des investissements plus intelligents<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW204628873 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204628873 BCX0\">Chaque mod\u00e8le d\u2019attribution marketing poss\u00e8de des forces, des limites et des compromis. Chez <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW204628873 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">, nous ne croyons pas aux solutions universelles<\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">,<\/span><span class=\"NormalTextRun SCXW204628873 BCX0\"> nous adaptons l\u2019approche \u00e0 votre r\u00e9alit\u00e9, testons rigoureusement et livrons des mod\u00e8les qui \u00e9quilibrent <\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">pr\u00e9cision, pragmatisme et <\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">actions<\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">. Que vous d\u00e9couvriez l\u2019attribution ou <\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">optimisiez<\/span><span class=\"NormalTextRun SCXW204628873 BCX0\"> un cadre existant, nos m\u00e9thodes sont <\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">con\u00e7ues pour \u00e9voluer \u00e0 vos c\u00f4t\u00e9s<\/span><span class=\"NormalTextRun SCXW204628873 BCX0\">.<\/span><\/span><span class=\"EOP SCXW204628873 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>PARLONS ATTRIBUTION<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Mod\u00e8les bas\u00e9s sur des r\u00e8gles                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Simples et faciles \u00e0 mettre en \u0153uvre, les mod\u00e8les bas\u00e9s sur des r\u00e8gles (comme l\u2019attribution first-touch ou last-touch) attribuent le m\u00e9rite selon une logique pr\u00e9d\u00e9finie. Moins nuanc\u00e9s, ils offrent toutefois des enseignements rapides et constituent un bon point de d\u00e9part pour les organisations qui commencent \u00e0 explorer les mod\u00e8les d\u2019attribution                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Attribution bas\u00e9e sur les donn\u00e9es                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Les mod\u00e8les fond\u00e9s sur les donn\u00e9es utilisent l\u2019apprentissage automatique pour analyser les parcours utilisateurs r\u00e9els et attribuer le m\u00e9rite selon l\u2019impact observ\u00e9. Cette approche dynamique s\u2019adapte \u00e0 votre \u00e9cosyst\u00e8me et offre une vision plus pr\u00e9cise de la contribution r\u00e9elle de chaque canal au fil du temps.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Suivi cross-devices et inter-canal                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Les parcours actuels s\u2019\u00e9tendent sur plusieurs plateformes, \u00e9crans et sessions. Nous relions des donn\u00e9es fragment\u00e9es pour suivre les utilisateurs d\u2019un appareil ou d\u2019un canal \u00e0 l\u2019autre, vous offrant une vue compl\u00e8te et coh\u00e9rente de la fa\u00e7on dont ils interagissent avec votre marque.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Tests de comparaison des mod\u00e8les                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Chaque mod\u00e8le raconte une histoire l\u00e9g\u00e8rement diff\u00e9rente. Nous testons et comparons plusieurs approches pour identifier celle qui est la plus pr\u00e9cise, la plus pratique et la plus actionnable pour votre entreprise, afin que votre strat\u00e9gie d\u2019attribution s\u2019aligne enti\u00e8rement sur vos donn\u00e9es et vos besoins en mati\u00e8re de d\u00e9cision.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Int\u00e9gr\u00e9e de bout en bout pour maximiser l\u2019impact<\/h2>\n            <p>L\u2019attribution n\u2019a de valeur que si elle oriente de vraies d\u00e9cisions. C\u2019est pourquoi nous int\u00e9grons nos mod\u00e8les directement dans l\u2019\u00e9cosyst\u00e8me de performance de DAC, relient les enseignements \u00e0 la planification m\u00e9dias, \u00e0 la strat\u00e9gie de contenu et \u00e0 l\u2019ex\u00e9cution des canaux. Que vous ajustiez vos strat\u00e9gies d\u2019ench\u00e8res ou repensiez votre mix m\u00e9dia, l\u2019attribution aide chaque \u00e9quipe \u00e0 rester align\u00e9e sur ce qui g\u00e9n\u00e8re r\u00e9ellement des performances. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>AMPLIFIEZ LA PERFORMANCE AVEC\u2026<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/mesure-optimisation\/incrementalite\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Tests d\u2019incr\u00e9mentalit\u00e9<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/mesure-optimisation\/modelisation-du-mix-marketing\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Mod\u00e9lisation du mix m\u00e9dia <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/strategy\/strategie-digitale\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Strat\u00e9gie digitale<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/fr\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>VOIR TOUS LES SERVICES<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Encore une Proove<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1.png\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/af5ac1446a5ae8c0b33038712e1b31c5db89d14a-1-480x277.png\"\n                alt=\"Person using a tablet to buy a dress online in a bright living room.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Webinaire : Comment d\u00e9couvrir la v\u00e9ritable valeur de votre entonnoir marketing<\/h3>                <p><ul><li><span data-ccp-props=\"{\"335559685\":1440}\"> <\/span><span data-contrast=\"auto\">En partenariat avec Search Engine Journal, nous avons explor\u00e9 comment mesurer la valeur des initiatives de contenu et optimiser l\u2019allocation des ressources pour maximiser l\u2019impact.<\/span><\/li><li><span class=\"TextRun SCXW136226469 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW136226469 BCX0\"> <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW136226469 BCX0\">D\u00e9couvrez<\/span><span class=\"NormalTextRun SCXW136226469 BCX0\"> des enseignements fascinants <\/span><span class=\"NormalTextRun SCXW136226469 BCX0\">sur l\u2019attribution first<\/span><span class=\"NormalTextRun SCXW136226469 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136226469 BCX0\">touch<\/span><span class=\"NormalTextRun SCXW136226469 BCX0\">, en quoi elle diff\u00e8re de l\u2019approche last<\/span><span class=\"NormalTextRun SCXW136226469 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136226469 BCX0\">touch<\/span><span class=\"NormalTextRun SCXW136226469 BCX0\"> habituelle, et pourquoi elle ouvre la voie \u00e0 de nouvelles fa\u00e7ons d\u2019\u00e9valuer la performance.<\/span><\/span><span class=\"EOP SCXW136226469 BCX0\" data-ccp-props=\"{\"335559685\":2160}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/webinaires\/webinar-how-to-find-the-true-value-of-your-marketing-funnel\/\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>REGARDER LE WEBINAIRE <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_60e0326e0da15d2a25929d486d12995b\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" aria-label=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/analytics\/lincrementalite-en-analytique-strategie-revolutionnaire-ou-jargon-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        L\u2019incr\u00e9mentalit\u00e9 en analytique : strat\u00e9gie r\u00e9volutionnaire ou jargon marketing ?                    <\/a>\n                <\/p>\n            <\/div>\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/strategy\/the-full-funnel-media-approach\/\" aria-label=\"Associez m\u00e9dias traditionnels et digitaux pour booster chaque \u00e9tape de votre parcours client\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Blog-articles-Banners-1-300x150.png\" alt=\"Person typing on a laptop with digital marketing icons overlayed, including email and advertising symbols.\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/fr\/perspectives\/blog\/strategy\/the-full-funnel-media-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Associez m\u00e9dias traditionnels et digitaux pour booster chaque \u00e9tape de votre parcours client                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_0dfdc86754e00a2409fe41d84d1743a3\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Notre stack performance                                                    <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                            <\/div>\n\n                                <div class=\"carousel-controls\">\n                    <button aria-label=\"Pause brands scroll animation\" id=\"carousel-toggle-control-button\" class=\"control-button\">\n                                                    <img decoding=\"async\" aria-hidden=\"true\" focusable=\"false\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"\"\/>\n                                            <\/button>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"proove-cta-section\" id=\"proove-cta\">\n    <div class=\"proove-cta-wrapper\">\n        <div class=\"proove-cta-container\">\n            \n                            <h2 class=\"proove-cta-heading\">Pr\u00eats \u00e0 d\u00e9marrer ?<\/h2>\n            \n                            <p class=\"proove-cta-description\">Transformez des donn\u00e9es souvent n\u00e9glig\u00e9es en leviers d\u2019impact. Discutons-en et cr\u00e9ons un changement concret. <\/p>\n            \n                            <a href=\"https:\/\/www.dacgroup.com\/fr\/contactez-nous\/\" \n                   class=\"proove-cta-button btn_primary-filled_white_hand\" \n                   target=\"_blank\">\n                    <div>COLLABOREZ AVEC PROOVE<\/div>\n                    <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M27.694 20.6003C27.589 20.7165 27.463 20.8106 27.322 20.877C25.861 21.5251 22.021 23.2382 17.914 25.1598C16.428 25.8705 14.877 26.428 13.282 26.8237C12.214 27.0754 11.102 27.0574 10.043 26.7706C8.983 26.4839 8.009 25.9374 7.204 25.1788C6.431 24.4539 5.831 23.5563 5.454 22.5563C5.077 21.5563 4.932 20.4806 5.03 19.414L6.145 8.0738C6.193 7.5824 6.438 7.1326 6.821 6.83C7.204 6.5277 7.692 6.3989 8.171 6.4741C8.614 6.5445 9.014 6.7842 9.291 7.1446C9.567 7.505 9.698 7.9592 9.658 8.4146L9.201 13.4934C9.175 13.8355 9.285 14.1738 9.506 14.4324C9.727 14.6911 10.041 14.8484 10.377 14.8692C10.713 14.8901 11.043 14.7726 11.293 14.5433L21.256 5.3408C21.491 5.1216 21.798 5 22.116 5C22.435 5 22.742 5.1216 22.977 5.3408C23.237 5.5827 23.387 5.9235 23.392 6.2827C23.397 6.6415 23.256 6.9867 23.003 7.2359L17.382 12.7695C17.249 12.9028 17.19 13.0948 17.224 13.2818C17.258 13.4688 17.381 13.6264 17.552 13.7019C17.723 13.7777 17.92 13.7622 18.077 13.6599L25.203 8.907C25.535 8.7219 25.935 8.7166 26.271 8.8928C26.607 9.0694 26.835 9.4045 26.88 9.7873C26.924 10.1701 26.78 10.5504 26.494 10.8021L19.572 15.915C19.452 16.0047 19.364 16.1311 19.32 16.2757C19.276 16.4204 19.278 16.5754 19.327 16.7185C19.392 16.9106 19.536 17.0644 19.721 17.1392C19.908 17.2147 20.118 17.2037 20.297 17.1089L26.245 13.9593C26.607 13.7666 27.042 13.7824 27.39 14.001C27.738 14.2199 27.947 14.609 27.941 15.0253C27.935 15.4419 27.714 15.8244 27.36 16.0325L20.524 20.1145C20.393 20.1992 20.312 20.3444 20.307 20.5024C20.302 20.6603 20.374 20.8106 20.499 20.9035C20.624 20.9967 20.787 21.0203 20.933 20.967L26.431 18.727C26.721 18.6092 27.046 18.6174 27.33 18.7497C27.612 18.8764 27.83 19.1164 27.932 19.413C28.003 19.6139 28.019 19.8309 27.977 20.0403C27.935 20.2497 27.837 20.443 27.695 20.5993L27.694 20.6003Z\" fill=\"black\"\/>\n                    <\/svg>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"featured_media":0,"parent":158218,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-158009","services","type-services","status-publish","hentry"],"acf":{"tracking_category":"Default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mod\u00e9lisation de l\u2019attribution | Proove<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Proove utilise la mod\u00e9lisation d\u2019attribution pour relier la performance m\u00e9dia aux r\u00e9sultats r\u00e9els et optimiser votre strat\u00e9gie en toute confiance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mod\u00e9lisation de l\u2019attribution | Proove\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Proove utilise la mod\u00e9lisation d\u2019attribution pour relier la performance m\u00e9dia aux r\u00e9sultats r\u00e9els et optimiser votre strat\u00e9gie en toute confiance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T21:02:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/\",\"name\":\"Mod\u00e9lisation de l\u2019attribution | Proove\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\"},\"datePublished\":\"2026-02-09T18:37:41+00:00\",\"dateModified\":\"2026-04-01T21:02:32+00:00\",\"description\":\"D\u00e9couvrez comment Proove utilise la mod\u00e9lisation d\u2019attribution pour relier la performance m\u00e9dia aux r\u00e9sultats r\u00e9els et optimiser votre strat\u00e9gie en toute confiance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PROOVE\",\"item\":\"https:\/\/www.dacgroup.com\/fr\/services\/proove\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Attribution\u00a0Modeling\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mod\u00e9lisation de l\u2019attribution | Proove","description":"D\u00e9couvrez comment Proove utilise la mod\u00e9lisation d\u2019attribution pour relier la performance m\u00e9dia aux r\u00e9sultats r\u00e9els et optimiser votre strat\u00e9gie en toute confiance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/","og_locale":"fr_FR","og_type":"article","og_title":"Mod\u00e9lisation de l\u2019attribution | Proove","og_description":"D\u00e9couvrez comment Proove utilise la mod\u00e9lisation d\u2019attribution pour relier la performance m\u00e9dia aux r\u00e9sultats r\u00e9els et optimiser votre strat\u00e9gie en toute confiance.","og_url":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2026-04-01T21:02:32+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/","url":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/","name":"Mod\u00e9lisation de l\u2019attribution | Proove","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/fr\/#website"},"datePublished":"2026-02-09T18:37:41+00:00","dateModified":"2026-04-01T21:02:32+00:00","description":"D\u00e9couvrez comment Proove utilise la mod\u00e9lisation d\u2019attribution pour relier la performance m\u00e9dia aux r\u00e9sultats r\u00e9els et optimiser votre strat\u00e9gie en toute confiance.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/attribution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/fr\/"},{"@type":"ListItem","position":2,"name":"PROOVE","item":"https:\/\/www.dacgroup.com\/fr\/services\/proove\/"},{"@type":"ListItem","position":3,"name":"Attribution\u00a0Modeling\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/fr\/#website","url":"https:\/\/www.dacgroup.com\/fr\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/fr\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/services\/158009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/types\/services"}],"up":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/services\/158218"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/fr\/wp-json\/wp\/v2\/media?parent=158009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}